A Quick Guide on How to Use Hashtags!

Posting pictures, videos, texts on Facebook, Twitter or Instagram has become an art these days in the right sense of the word. People are finding and adopting newer ways of defining this art and transforming it into some thing more valuable and useful, thus, comes the role of marketing on the social media platform. Along with this, what else is getting increasingly popular is the use of popular hashtags in the most appropriate way

POINTS TO REMEMBER:

1. A hashtag contains only one word without space
2. It does not include any punctuation
3. A hashtag is usually added within the message or after it

WHAT IS A HASHTAG?

A hashtag is nothing but a keyword, used differently. It is usually written as a single word without space and accompanied by the hash sign (#) in front of it. For example, #trendinghashtags

The good part is, these hashtags for followers can be added anywhere within the content that you are writing. There are NO fixed rules to follow!

WHY ARE HASHTAGS IMPORTANT?

Hashtags usually tie all public conversations used by different users into one particular stream of conversation which is normally identified by searching for trending hashtags

POINT TO REMEMBER

In order for a hashtag for likes to appear in anyone’s search, the post must be public!

HOW TO FIND & USE HASHTAGS FOR SOCIAL MEDIA MESSAGES?

A research prior to using the hashtag is the first step for anyone to follow. One of the best ways to do this is to find the ones that already exist

• FINDING HASHTAGS ON TWITTER!
• Check the main feed on the left side of the Twitter newsfeed to find the popular hashtags
• Use the search bar to find frequently used hashtags. This helps you find hashtags relevant to the content

• USING HASHTAGS ON TWITTER!
• Try and keep the use of hashtag minimal. Use not more than one or two hashtags per post

• FINDING HASHTAGS ON INSTAGRAM!
• Browse trending hashtags by clicking on the magnifying glass icon below the home page

• USING HASHTAGS ON INSTAGRAM!
• Photos with the maximum hashtags get the most attention. However, remember not to overdo as they might appear as spam

• FINDING HASHTAGS ON FACEBOOK!
• Again, using the search bar for looking for trending hashtags could be an easy way of tracking current hashtags

CAUTION!

Tracking trending topics that appear on the right of the News Feed, is good, however, these are not necessarily hashtag based

• USING HASHTAGS ON FACEBOOK!
• According to research and studies, hashtags on Facebook do not help boost engagement

• FINDING HASHTAGS ON GOOGLE+!
• Unlike the other social media platforms, Google+ provides a list of popular hashtags related to the post, as and when you enter a hashtag in your post

• USING HASHTAGS ON GOOGLE+!
• Hashtags are automatically assigned to your post. Along with this, an option to edit them or add another one also appears

• FINDING HASHTAGS ON PINTEREST!
• When you search for a hashtag on Pinterest similar recommendations show up in the results bar

• USING HASHTAG ON PINTEREST!
• Hashtags for followers lead to search results for the keyword that has the hashtag. This means that users can click on the hashtag and find related content for those keywords

• FINDING HASHTAGS ON YOUTUBE!
• Hashtags are used in the comments section. While searching for videos related to the specific topic of your video, the popular hashtags appear

• USING HASHTAGS ON YOUTUBE!
• To increase the visibility of your video on YouTube, leave a comment in the comments section along with a relevant hashtag

CREATING YOUR OWN HASHTAG

If you can’t find a good hashtag for your content, create one! While doing so, remember:

• Make it memorable
• Let it be unique
• Keep it relevant

TIPS FOR WRITING GOOD HASHTAGS

DO’S

• Follow hashtag etiquettes
• Use best hashtags that stick to your brand values
• Use promotional hashtags for better traffic
• Keep them short and crisp
• Start the hashtag with a capital letter

DON’TS

• No space or special punctuations to be used
• No use of @ symbol
• Don’t use too many hashtags