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How to Use AI SEO to Improve Your Website

31 Oct

The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But AI SEO may be changing the way marketers help their sites rank high on search engine results pages (SERPs). Failure to rank may result in your business missing out on valuable search traffic. Which means far […]

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Bring It In: How To Build An All-Star Social Media Team

31 Oct

It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, however, social media is a must-have. It’s an integral part of a business’s brand and marketing efforts. As you build your social media team, it should be done with as much care and commitment as you would dedicate […]

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What is Customer Lifecycle Marketing? Smart Insights

30 Oct

Create a co-ordinated ‘always-on’ digital marketing strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to […]

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What spooks you about creating your own CTV app?

30 Oct

30-second summary: Recent data from Roku shows that 85% of Americans are now streamers. Making them feel excited about some new CTV app is not a piece of cake but also not totally unfeasible. In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. This may sound spooky enough […]

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Digital Marketing in a VUCA World

30 Oct

Wow, there is so much you can learn from the data. So much you can do with digital marketing. We can track 70% of the user journey, can’t we? This is the average, indicated by leading digital marketers in our survey. But what about un-trackable offline actions? What about the data lost through privacy protection […]

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9 Best Knowledge Base Plugins for WordPress (Compared)

30 Oct

Are you looking for a knowledge base plugin for WordPress? A knowledge base plugin allows you to easily publish documentation, tutorials, and how-to articles. You can organize these resources efficiently while keeping them apart from your blog and landing pages. In this article, we’ll show you the best knowledge base plugins for WordPress that you […]

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10 Light Years Ago – The Social Media Hat

30 Oct

Reading Time: 3 minutes There is a star system called Epsilon Eridani which is about ten light years away from our own. That means if you were to travel at the incredibly fast speed of light (that’s about 186,000 miles per second), it would still take you over ten years to get there. Now, astronomers […]

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

30 Oct

According to Smart Insights, 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan.  This means 62 percent of companies are unprepared.  They don’t have the strategy, tactics, or tools they need to market their […]

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How to immediately profit from your next piece of content

29 Oct

30-second summary: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource, especially for B2B firms. What type of content works best for sales prospecting. Examples of content and an overview of how to create your outreach […]

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What Is Local SEO and How to Improve Your Local Ranking

29 Oct

Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. […]

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Sentiment analysis insights for your marketing strategy

29 Oct

What benefits might deeper, actionable, aspect-based sentiment analysis offer for your marketing strategy and planning? I have recently attended the Social Data Summit, which gathered prominent speakers from leading brands and organizations to discuss the latest developments in digital insights, social listening, and sentiment analysis. The first speaker Dr. Jillian Nay, a founder of the […]

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October 2020 Updates to Paid Media Platforms

29 Oct

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Attribution updates on Google including Youtube and Data-Driven Measurement Details: Youtube has been added to Google Ads attribution reporting. Additionally, their data-driven attribution model is now available to more advertisers.  Impact: Youtube’s addition to Google Ads attribution […]

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How to Easily Import and Export WordPress Users

29 Oct

Do you want to import and export WordPress users from one website to another? This could be really helpful when you are merging multiple sites and want to automatically shift all users to the new site. In this article, we will show you how to easily import and export users in WordPress. We’ll also show […]

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Re-Engage Subscribers With These 5 Emails

29 Oct

Your email list is one of your greatest assets. It’s full of people who have actively handed over their email addresses. They want you to get in touch with them. Source   But if you don’t nurture your list, you might find that your subscribers become less and less engaged over time. This doesn’t mean […]

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Best Dropshipping Company Reviews of 2020

29 Oct

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s no secret that the ecommerce industry has been booming. As those trends continue to climb, the dropshipping market is following the same trajectory.  Dropshipping makes it possible for anyone to run an ecommerce […]

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Are PDFs Bad for SEO?

29 Oct

TL;DR: The most common SEO answer, it depends! PDFs have widely been debated in the SEO Community as to whether or not they are “bad for SEO”. It’s largely dependent on a few different items which we will cover: Why PDFs may be bad for SEO How to tell if your PDFs are harming or […]

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For Halloween 2020, old traditions get a new look to accommodate the pandemic

29 Oct

Like most big events this year, Halloween 2020 is going to look different from years past. As COVID-19 cases continue to rise across the country, traditional activities like trick-or-treating are on hold and parties are strongly discouraged. One study even found more than 75% of consumers say the pandemic has impacted their celebrations, leaving some […]

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How to get your YouTube video featured in Google

28 Oct

30-second summary: YouTube is one of the most featured domains in Google. Unlike any other heavily featured sites, YouTube.com provides any brand an easy way to host a brand-owned asset for it to get featured. To capture more video-driven featured snippet opportunities, create a video version for each keyword-driven content asset you create. There are […]

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Medical practice marketing strategy for 2021

28 Oct

The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise. It’s time to leverage digital marketing for your medical practice Expanding the reach of your medical practice marketing online is a no-brainer. Just about every modern company now follows a […]

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Transformation That Will Improve Economy Growth

28 Oct

It’s been estimated that by 2021, approximately $57.6 billion will be put into artificial intelligence systems. From this statistic, it can be concluded that numerous different industries – if not all – will be utilizing this technology in their everyday tasks and business plans. Despite the worry that AI will be taking over […]

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5 Steps to Creating a Growth Strategy that Actually Works

28 Oct

Growing a business is hard. Whether you’re a small business owner, a marketing team member, or an agency, riding that rollercoaster of highs and lows is no small challenge. What’s even harder is setting ambitious yet realistic expectations of what is achievable. This is why a growth strategy (like the one above) is one of […]

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How to Prevent Text Selection and Copy/Paste in WordPress (Easy)

28 Oct

Recently, one of our readers asked us how they can prevent text selection and copy/paste in WordPress? Many publishers who want to stop people from stealing their content may want to apply this. This basically just makes it a bit harder for people to copy text from your website. In this article, we’ll show you […]

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Importance of Colour Selection in your Website Design

28 Oct

A case study showed that altering and balancing colour while designing your website can boost conversions by 24%. This is something that is often overlooked. One cannot imagine how powerful a website with the perfect selection of colours can be for your business. Selecting suitable colours can draw attention, express intent, create excitement, push conversions, […]

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7 Different Ways You Can Use Customer Surveys

28 Oct

Businesses thrive on customer insights. Our customers are our best resources for helping understand the experience we’re offering, in turn, illustrating what we can do better and how we can gain a competitive edge in our industry. Their insights also help us hone in on exactly what leads are looking for, producing lots of useful […]

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Inbound Marketing Vs. Outbound Marketing

28 Oct

There are two kinds of people.  The first group go out of their way in search of what they need.  Did you find this article after doing some research?  If so, you belong in the first group.  The second group waits on others to suggest what they should want.  Was this content piece forced on […]

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Cross-channel marketing and how to implement it

27 Oct

9 pointers for strategic marketers to implement and benefit from cross-channel marketing Cross-channel marketing is a strategic, customer-focused digital marketing technique used by marketers globally to provide their customers with a consistent experience when interacting with their brand across multiple digital channels. It is a powerful way of designing your marketing strategy to create customer […]

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Sprout Serves: Our Commitment to Giving Back

27 Oct

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in.  Since officially launching Sprout Serves in […]

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6 Post-Pandemic Marketing Strategies With Long-Term Benefits

27 Oct

As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. Never before have we been […]

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