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Why Clickbait Works (And Why You Should Do More of It)

23 Jun

Clickbait has gotten a bad rap in recent years. In the age of misinformation, people are hesitant to make sensationalist claims—and rightfully so. When done right, though, clickbait is one of the most effective ways to get people’s attention and drive traffic towards your content. What’s important is once you get them to your site, […]

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9 Customer Retention Strategies That Actually Work

23 Jun

We’ve heard it time and time again: “It costs way more to acquire new customers than it does to retain the ones you have.” And while the exact dollar amount is up for debate, there’s no denying that customer retention should be a top priority if you want your business to thrive long-term. This is […]

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19 Pesky Google Ads Disapprovals and How to Fix Them

23 Jun

Ugh, we hate when this happens. Either your new campaign is ready to roll or you’ve been cruising with it for a while now. Then, out of nowhere, that ugly red text is glaring at you from the status column. You. Want. It. Gone. ASAP! But how?  Fear not! Today I will be diving into the following to alleviate […]

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How to “Easily” Create Custom WooCommerce Thank You Pages

23 Jun

Do you want to easily create a custom WooCommerce thank you page? A custom thank you page for order confirmation is a great way to connect with your new customers and even get additional sales. In this article, we’ll show you how to create a custom WooCommerce thank you page, step by step. Why Customize […]

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How to Grow Your Subscriber List Using Benchmark Email

23 Jun

You know how it goes — the bigger your subscriber list, the better your email marketing campaign will turn out to be. On the flip side, with a less than stellar email list, your email marketing campaign is never going to skyrocket, regardless of how great your content is. There’s a lot riding on building […]

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Use Keyword Gap Analysis To Uncover Competition

23 Jun

Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor intelligence, however, it will be a challenge to really succeed in the SERPs. For your brand to have a strong digital presence, ranking well on […]

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11 Timeless Digital Marketing Strategies For Law Firms

22 Jun

11 Timeless Digital Marketing Strategies For Law Firms Like any other business, law firms also need to be marketed appropriately to bring in more clients and enhance profitability. Therefore, building marketing strategies that deploy relevant, modern, and unique tactics to help you stand out from the competition is vital. It is important to understand that […]

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Marketing for tech companies | Smart Insights

22 Jun

Optimize your technology business’ approach to marketing through opportunity, strategy, and action. Now’s the time to truly master omnichannel marketing for tech companies with our dedicated framework for growth What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds – this growing sector merits its own discussion. […]

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15+ Top Social Media Platforms Your Customers Use in 2021

22 Jun

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the […]

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A Comprehensive Guide for Beginners

22 Jun

With over 2.74 billion monthly active users, Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach.   How do you capitalize on these opportunities? By devising a Facebook marketing strategy.  For beginners, this can all seem a little […]

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18 Instagram Reels Ideas to Build Your Brand (With Examples!)

22 Jun

As a business, it’s important to stay in front of your customers where they are, not where we want them to be. And with one billion monthly active users, you can bet that a good portion of your customers are on Instagram. Combine that with the fact that video content fosters more engagement, connection, and trust, […]

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How to Connect Microsoft Outlook to WordPress (Step by Step)

22 Jun

Are you looking for a way to use your Microsoft Outlook account to send emails from your WordPress website? Connecting Microsoft Outlook with WordPress helps improve email deliverability by making sure that your emails reach your subscriber’s inbox, even if you’re sending a lot of them. In this article, we’ll show you step by step […]

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does it help or hinder SERP achievements?

22 Jun

30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must […]

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Social Media Emails Done Right (How to Embed Social Posts and Events)

22 Jun

Did you know that social platforms saw an increase of 1.3 million users every day in 2020? And the number of active email users in 2023 is predicted to reach 4.3 billion. Now consider the results if you combine the two.  If you’re online, you can’t ignore either social media or email marketing. Both are indispensable to […]

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How to Promote Word-of-Mouth Referrals Through Paid Ads

21 Jun

Word-of-mouth marketing is one of the most valuable forms of advertising. After all, why wouldn’t you want customers to rave about your business to friends and family? Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. From a potential buyer’s perspective, if your existing customers are happy enough […]

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What’s Coming in WordPress 5.8 (Features and Screenshots)

21 Jun

WordPress 5.8 beta is out with an expected release date of July 20th, 2021. It will be the second major release of the year and comes with lots of new features and improvements. We’ve been following the development closely and trying out the new features on our test sites. In this article, we’ll show you […]

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How To Create The Ultimate SEO H1 Tag

21 Jun

When it comes to SEO, optimizing H1 tags is often overlooked. But, did you know that this has a notable impact on your ranking? In this article, you’ll learn everything you need to know about creating the ultimate H1 tag for your website. You’ll discover the best practices, common mistakes, the importance of H1 tags, […]

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Page Experience Update: Mobile-Friendliness | Seer Interactive

19 Jun

Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default. Now, coming in mid-June 2021, the Page Experience update will cite mobile-friendliness as a key signal. In This Article: Mobile-Friendliness as a Key Ranking Signal Mobile-friendliness looks at how easy websites are to use and navigate on mobile […]

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Reasons to Shop Locally – Social Media Explorer

18 Jun

The experience during the pandemic has brought to light the importance of ‘me time. Persons should use this time to recharge their bodies and minds, examine pre-pandemic decisions, and press the reset button for a fresh start. In addition, the pandemic has taught us that everyone needs the support of others to thrive. There are […]

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Marketing strategy manifesto [10 recommendations]

18 Jun

What’s needed to build a strong marketing strategy? Creating a winning marketing strategy that takes advantage of the key marketing opportunities available today is challenging because of the pace of change and continuous hype. Smart Insights offers marketing leaders and business owners practical, strategic advice designed to help them achieve their goals. Our free blog […]

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How to Use LinkedIn’s Social Selling Index Like a Pro

18 Jun

LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need […]

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9 Best Customer Service Software for Business in 2021 (Compared)

18 Jun

Are you looking for the best customer service software for your business? Using the right customer service software can streamline your customer support workflow and help you create better customer relationships. In this article, we’ve hand picked some of the best customer service software that you can use along with your WordPress site. We’re using […]

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How To Make Money With Amazon Associates in 2021

18 Jun

So, you want to know how to make money with the Amazon Associates affiliate program? Well, listen up. I’ve been making money with the Amazon affiliate program since 2008. In that time, I’ve made over $1,239,861 from it. I’ve built dozens of sites which made money in this way — like this one below, which […]

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15 Twitter Bio Ideas for Brands to Attract New Followers

18 Jun

When it comes to social media bios for your brand, are you putting a good bit of thought into writing a creative and engaging intro? If you just treated it as an afterthought or filler content, there’s a chance it’s probably not as strong as it could be. Although you may not realize it, your […]

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Customer Satisfaction: Benefits, Examples & Importance

17 Jun

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next […]

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7 Stats That Prove the Importance of Social Media Marketing

17 Jun

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and […]

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Marketing communications plan: The PASTA model

17 Jun

The RACE Framework and PASTA model are complementary models for your marketing communications plan, one is strategic and one is operational, get started today to win more customers Commercial as well as non-profit organizations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do […]

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How to Create the Perfect Business Slogan

17 Jun

Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for. Does your brand need a […]

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How to Build a Successful Business Using a Multi-Location Marketing Strategy

17 Jun

Digital marketing is an essential medium for businesses of all sizes. Whether you’re just starting to expand your business or want to start franchising, it’s important to harness a strong digital marketing strategy that can help you build up brand recognition and awareness in a variety of target markets. Multi-location online marketing isn’t just something […]

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Here’s how you can master your next seasonal digital marketing campaign

17 Jun

30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them […]

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