Providing better product information for shoppers 26 Feb Friday, February 26, 2021 Google’s mission is to organize the world’s information, and organizing product information for shoppers and retailers is an essential part of this mission. In the last year, we’ve introduced several new experiences that enable brands and retailers to list their products for free on Google, whether that’s on Google Search through […] Read More
How to Build a Sales Forecast Model 26 Feb In an ideal world, sales teams and business leaders would have crystal balls to help them predict accurate sales forecasts. With these predictions, it would be easier to create budgets, set goals, know when you’ll need to hire more people, and so much more. Unfortunately, crystal balls belong in the movies, and predicting anything in […] Read More
Three critical PPC trends to watch for in 2021 26 Feb 30-second summary: The PPC world is ever-changing. Today’s trends may not be in the picture tomorrow People will start focusing more on the buyer’s journey and use it to its full potential Automation and AI will be a key trend in 2021 Many things have turned topsy-turvy after witnessing a year full of unprecedented situations […] Read More
21+ Best Alternatives to the WordPress Jetpack Plugin 26 Feb Are you looking for the best alternatives to the Jetpack plugin? Jetpack is a powerful WordPress plugin suite that adds various features to your WordPress website. Recently one of our readers asked us to share possible Jetpack alternatives for WordPress. In this article, we’ll show you the best alternatives to the WordPress Jetpack plugin. What […] Read More
How to create a human-centered AND unbiased hiring process 26 Feb If to be human is to be biased, is it possible to create a human-centered yet unbiased hiring process? At Brainlabs, we aim to create a human-centered candidate experience where candidates deeply understand: who we are, the job they are applying for, who they will be working with, and that they are choosing us as […] Read More
How to Find a Remote Marketing Internship in 2021 26 Feb This post was written by a Past Seer Intern. In September 2019, I was a senior marketing major at my university, itching to spread my wings into a digital marketing career. If you are a senior right now, you’ll understand; finding internships is all that anyone’s talking about right now. The convo usually goes: “You […] Read More
Calling social marketers “gurus” is not the compliment you think it is. 25 Feb Anyone who’s worked in social media has been called a social media guru or wizard at some point in their career. And while on the surface those terms sound complimentary, the reality is they can be more harmful than helpful. . Think of it this way. If your director of sales closes a deal, you […] Read More
15 Lucrative Ways to Use Facebook Carousel Ads 25 Feb Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics […] Read More
How To Use Facebook Messenger Ads To Grow Your Network 25 Feb In the age of social media, internet users are shifting their attention to messengers. Other means of communication, like emails and phone conversations, have become less popular. This provides a new horizon for sponsored ads targeting customers directly. In response to the popularity of messaging apps like Facebook Messenger, businesses now contact users directly through […] Read More
How Data Science Impacts SEO 25 Feb What’s the relationship between data science and SEO? How can data science analytics help improve your SEO initiatives and boost your rankings? Keep reading for an in-depth look at how data science impacts SEO and how you can use it to your advantage. What Is Data Science? Data science is a multidisciplinary field of study […] Read More
What your organization’s executives and senior leaders must know 25 Feb 30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is elevated across all industries since an […] Read More
Brainlabs acquires CRO agency User Conversion 25 Feb It’s a great week for Brainlabs!! We’re thrilled to announce that we’ve acquired the brilliant conversion rate optimization agency User Conversion, who bring with them a wealth of digital expertise to support advertisers with optimizing digital performance. User Conversion is a leading CRO agency founded in 2015 and based in Manchester, with a roster of […] Read More
How Confident Are Marketers in 2021? 25 Feb Data-driven marketing is taking over the world—which is hardly a surprise considering the year we have had. 2020 was spent sharing a near-constant stream of data—some of it easier to understand than others. And that’s why marketing teams have had to adapt their storytelling methods. The changes we see today are set to continue for […] Read More
Robinhood’s PR Crisis Shows Why Your Brand Needs a Culture of Content 25 Feb On the morning of January 28, I was doing the exact same thing as most plugged-in millennials: drinking coffee and texting friends about the insane Reddit-fueled surge of “meme stocks” like Gamestop, AMC, and Blackberry. Most of my friends had bought a few shares of the meme stocks on Robinhood. But an hour before the […] Read More
How to Use Google Analytics to Track Social Media: Here are 5 Quick Ways 25 Feb Social media is hard work. It takes a lot of time and energy. Connect and share. Listen and engage. Grow your following. Be consistent. Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” But how well is working? Is it bringing visitors to the site? What are they doing? […] Read More
11 Tips for Writing YouTube Descriptions 24 Feb YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The more you understand video SEO, the more likely […] Read More
4 Best YouTube Retargeting Strategies 24 Feb One of the best networks to reach a large number of people is YouTube. As it is the 2nd largest social network with over 2 billion users who watch 1 billion hours of video every day. 90% of people discover new products and brands on YouTube (ThinkwithGoogle, 2019). Many businesses understand the importance of using […] Read More
What is the Difference Between B2B vs B2C for Paid Social Media? 24 Feb While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences. […] Read More
The Panda anniversary and what we desperately must remember about search 24 Feb 30-second summary: This week marks the 10 year anniversary of Google’s landmark web quality algorithm Panda It was a seminal moment for the SEO industry with 12% of US sites being targeted for poor quality and manipulative optimization practices Despite removing much of the worst black-hat tactics SEO is still hasn’t lived up to its […] Read More
How to Add Your Social Media Feeds to WordPress (Step by Step) 24 Feb Do you want to add your social media feeds to your WordPress website? Adding social media feeds in WordPress can help increase your followers, improve social engagement, and enrich your existing content. In this tutorial, we’ll show you how to add custom social media feeds to WordPress and create a social wall that brings all […] Read More
LinkedIn Marketing Strategies for Businesses 24 Feb LinkedIn was launched in 2013 as a professional networking website that connects job seekers with prospective employers. However, less than two decades later, the platform has 722+ million members in more than 200 countries. What does this mean for you? Well, it means there are a lot of eyeballs for your business to pass in […] Read More
Make 2021 the Year of Higher Conversions 24 Feb With the holidays over and businesses settled back to something approaching normal, now is the perfect time to reassess digital marketing strategies. From learning how to get creative with email campaigns to understanding how to set up Facebook ads, plenty of small business owners are making it their New Year’s resolution to invigorate their marketing. […] Read More
Social Spotlight: How Universal Standard commands the fashion space with inclusive content 23 Feb Overview If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard. The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various […] Read More
How Niche Communities Are Changing Online Conversations 23 Feb Social media is a noisy place. When you log onto Facebook, Instagram, or TikTok, ready to enjoy some content, you’re bombarded with ads and thousands of posts about all sorts of things—much of which you might not care about. It’s overwhelming at best, and at worst, it makes us feel lonely. For the most part, […] Read More
How To Be Successful While Onboarding Virtually 23 Feb Everyone knows how hard it is to be the new person at your company, even more so if you had just graduated from college and this is your first “big kid job.” There is so much to learn, a lot of information to remember, and people to meet. On the bright side at least you […] Read More
What’s Coming in WordPress 5.7 (Features and Screenshots) 23 Feb WordPress 5.7 beta is out for a while now, and it is scheduled to be released on March 9th 2021. It will be the first major release of the year and comes with some new features and improvements. We’ve been following the development closely and trying out the new features on our test sites. In […] Read More
Social Audio: What It Means for Marketers and Businesses : Social Media Examiner 23 Feb Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Source link Read More
10 B2B social media post ideas to stand out in a crowded social landscape 22 Feb Creating captivating B2B social media post ideas can be… challenging. Let’s be honest. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. […] Read More
How to organize a campaign plan using the RACE framework 22 Feb Structure your next big campaign using the RACE planning framework Have you got an up-to-date campaign planning process? Ad hoc campaigns or those that re-use old approaches from previous campaigns that have been successful can be the time-saver you need to get a new campaign up and running. Here at Smart Insights, we are victims of […] Read More
PPC Task Checklist For Account Success 22 Feb Whether you’re a PPC master or a relative newbie, the benefits of a checklist cannot be overstated. Entire books have been devoted to the power of the checklist, and while checklist adoption may have more impact for professions like surgeons and pilots where there are actual lives on the line, digital marketers can also benefit […] Read More
