31 Great B2B Landing Page Examples That Will Yield Tremendous Engagement 08 Mar Source: Moodsend Landing pages need to look appealing, but most of all they need to convert. Russell Brunson, (New York Times Bestselling Author & Co-Founder of ClickFunnels) How about starting with one of the most crucial questions with which website owners and marketers deal every day: “How to convince the visitors to take a plunge […] Read More
Preventing employee burnout as COVID-19 persists into 2021 08 Mar Not only has 2020/21 meant we have had to grapple with the perils of “You’re on mute”, “I can’t hear you, your wifi is down”, we have also had to navigate ourselves through a pandemic that has disrupted global businesses and economies. All the while living through a time where we are perhaps the most […] Read More
A Top Web Hosting Provider 06 Mar Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. For reliable hosting that focuses on speed, A2 Hosting provides plenty of options to get your site up and running. If you’re familiar with SEO and the ranking factors Google uses to decide where […] Read More
How to Optimize Your WordPress Robots.txt for SEO 06 Mar Recently one of our readers asked us for tips on how to optimize the robots.txt file to improve SEO. Robots.txt file tells search engines how to crawl your website which makes it an incredibly powerful SEO tool. In this article, we will show you how to create a perfect robots.txt file for SEO. What is […] Read More
How to Use Data Visualization in Your Content to Increase Readers and Leads 06 Mar Have you heard of data visualization? Even if you don’t know the term, you’ve probably seen some examples. Data visualization refers to graphical images that represent and explain data trends or other numerical information, such as charts, maps, scatter plots, or graphs. You can use data visualization in articles or on web pages to make […] Read More
How the Email Newsletter Became Cool Again 06 Mar What if one of today’s hottest marketing moves was a real “blast from the past?” Two years ago, the idea of an email newsletter sounded downright archaic. After all, didn’t those things die out over a decade ago? Now, however, email newsletters are more popular than ever before. How did these newsletters become popular again, […] Read More
Pattern of Privacy: Who Needs to Prepare for a Cookie-Less Future? 06 Mar What’s Happening in the World of Cookies & Data Privacy? Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which marketers need to worry most? Well… everyone! In this post, we’ll walk you through: A Brief History of Cookies & Privacy Within just the last […] Read More
Your guide to advertising on Baidu 05 Mar Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most Western markets. While there are several key players, including Haosou, Sogou, and Shenma, in the […] Read More
25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective 05 Mar Just like your favorite iOS apps, software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, […] Read More
Why progressive web apps (PWAs) are poised to dominate moving forward 05 Mar 30-second summary: Progressive web apps (PWAs) offer app-like experiences without requiring users to download anything from an app store PWAs are also much less of a burden for developers than native apps, which require ongoing updates, review management, and shared profits with app stores Nick Chasinov, Founder and CEO of Teknicks, outlines a few of […] Read More
8 Expert Tips to Build a Winning SEO Strategy in 2021 05 Mar Most of you will have heard the term SEO thrown around in relation to digital marketing, online businesses, or internet circles in general. Regardless, you’d be surprised how many people simply remember those three letters but never really understand what they mean. If that’s you, we’ve got you covered, and if this is your first […] Read More
7 Best Auction Plugins for WordPress (2021) 05 Mar Are you looking for the best auction plugins for WordPress? An auction plugin allows you to run online auctions on your website and create an eBay like store using WordPress. In this article, we’ll show you our top pick of the best auction plugins for WordPress. Before You Get Started WordPress has many different auction […] Read More
Website Audit Basics: Unique Domain Names 05 Mar What’s in a name? Well, as it turns out, quite a lot when it’s a domain name. As our first feature installment of Website Audit Basics we’re talking about unique domain names. Find out what they are, and why they’re important enough to figure into our comprehensives website audit checklist. WHAT’S A DOMAIN? A domain, […] Read More
Future-proofing your Conversion Rate Optimization strategy 05 Mar Your CRO strategy is likely no stranger to the all-important privacy changes that the internet has been experiencing in recent years. We predict that in the next 1-3 years, your CRO capability will face major challenges to delivering impactful A/B tests and personalization across your Websites and Apps. But at the same time, a more […] Read More
How to Use Data for Content Curation 05 Mar With growing competition, the best way for your brand to stand out on social media is through engagement. And for that, you need content. In fact, according to the Sprout Social Index™, 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s […] Read More
Ecommerce during the COVID-19 pandemic 04 Mar The COVID-19 pandemic has caused knock-on effects on almost every aspect of our lives. The retail industry is no exception: 2020 has seen a 26% increase in online fashion sales as a result of consumers drastically shifting their buying habits towards digital channels. Many companies have been forced to respond innovatively, with the birth of […] Read More
February 2021 Updates to Paid Media Platforms 04 Mar In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Manager accounts can now bid across accounts with portfolio bid strategies Details: Google has launched portfolio bid strategies that can be applied across manager accounts. Advertisers can create and manage them for both search and standard shopping […] Read More
The Importance of E-A-T and Proof of Work in 2021 04 Mar Depending on who you ask, E-A-T SEO is either an important website ranking factor, or it isn’t. E-A-T is a highly disputed subject amongst SEO experts and therefore, it’s worth further investigation as it can help you determine the best course of action for improving your search engine rankings. There are certain criteria that Google […] Read More
How to Optimize Your Amazon Storefront 04 Mar 980450_HowtoOptimizeYourAmazonStorefront_022521 Selling on Amazon can be incredibly profitable, but it’s also incredibly competitive. It’s important to take advantage of every bit of help Amazon offers. The first step to improve sales on Amazon is to get an Amazon Storefront. This gives your brand a customizable home on Amazon. It’s not enough just to have a […] Read More
How to Hide a Mobile Menu in WordPress (Beginner’s Guide) 04 Mar Do you want to hide a mobile menu in WordPress? Most WordPress themes come with built-in styles that automatically transform your navigation menus into a mobile menu. However, you may not wish to use the same menu on mobile or may want to use a different menu style. In this article, we will show you […] Read More
Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs 04 Mar Years ago, ads using Facebook’s traffic objective were so cheap that site owners could make money just by driving traffic to pages with display advertising. It’s a strategy known as Facebook ad arbitrage. But as ad costs have risen, it’s also a strategy that’s essentially extinct. Of course, the “traffic” objective still has its uses in […] Read More
The Future of Social Marketing: Trends to Track : Social Media Examiner 04 Mar Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
We’re the #1 Digital Agency in the UK according to marketers 04 Mar Wowzers, Brainlabs has been named the best digital agency by peers in The Drum’s 2021 UK census! We’re super honored to be rated so highly amongst the industry’s top agencies by our fellow marketers – thank you to everyone who voted for us! To celebrate this exciting news, our Global CEO Daniel Gilbert has written […] Read More
7 Strategies to Get Your Ad Listed in the “Top Picks” Section of Gmail’s Promotion Tab 04 Mar From the time Google introduced Gmail tabs, the way marketers used email for promotions changed. Most promotional emails no longer end up in the coveted Primary tab section. Instead, promotional emails now have their own tab, one where only 19.2 percent are ever read. The best chance for promotional emails to get back on the […] Read More
6 Ways Social Media Analysts Drive Business Growth 04 Mar Every day, your customers spend time scrolling, clicking, talking and creating on social media. The near-nonstop use of social media translates to endless amounts of social data for marketers to use. And yet, only 23% of marketers use their social data to measure ROI and 16% use it for competitive insights. The data and insights […] Read More
2021 Will be the year brands make winning experiences out of remote interactions 03 Mar 30-second summary: In line with last year’s changes, customers’ behaviors and expectations have also evolved dramatically over the past year 31 percent of customers are more likely to purchase online in 2021 than they were just a year prior Cutting through the clutter and creating meaningful experiences for valued customers will be a priority for […] Read More
How to Increase Your Email CTR 03 Mar There’s gold at the end of the rainbow when it comes to your email marketing — you just need to make sure you’re on the right track towards finding it. Email has one of the most impressive ROIs of all marketing endeavors at $38 earned for every $1 spent. That alone should be a huge […] Read More
Brainlabs is an official Facebook Marketing Partner for Technical Services 03 Mar Brainlabs has been accredited as an official Facebook Marketing Partner for Technical Services! The new certification means Brainlabs is a recommended Facebook vendor for integrating, setting up, or troubleshooting Facebook ad tools for advertisers including Facebook Pixel, Facebook Catalogues, Facebook Advanced Matching, Facebook DPA, Facebook Conversion API, Facebook Marketing API and Facebook Offline Conversions API. […] Read More
Optimize your customers’ lifecycles with an omnichannel healthcare digital marketing strategy 03 Mar Digital marketing for healthcare is all about the customer. In a sector experiencing rapid digital transformation, integrating your touchpoints and journeys is more important than ever We all know research and decision-making for ‘your money or your life’ are lengthy processes for our customers. That’s why you need a dedicated healthcare digital marketing strategy to […] Read More
What is Livestream Shopping? 03 Mar Traditional, physical retailers are great at customer service. They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. On the other hand, e-commerce stores have a much broader reach than their brick-and-mortar peers. There’s basically no limit […] Read More
