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8 Best Video Chat Software for Business in 2021 (w/ Free Options)

07 May

Are you looking for the best video chat software for your business? With remote working more common, many businesses need a way to communicate with their teams and clients over video. There are a ton of great video chat solutions in the market, but how do you pick the right software for your business? In […]

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What the Sprout Spotlight awards taught us about the state of social marketing

06 May

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. We set out to celebrate the people behind brand handles through five award categories: Always On: Celebrated those who knew when to […]

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Marketing high tech products and services to your omnichannel customers

06 May

Creating an omnichannel strategy for your IT and high tech marketing means focusing in on your customers’ journeys and integrating your marketing activities across your marketing mix As high tech and IT continue to develop and shape the world we live in, so too must IT and high tech marketers adapt their marketing strategies with […]

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How to Run a Breakeven Analysis for Paid Marketing

06 May

Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will cost, and you’re eager to get started. Before you hit the green light on your […]

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Why killing your content marketing makes the most sense

06 May

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem […]

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How to Add FAQ Schema in WordPress (3 Methods)

06 May

Do you want to add FAQ schema in WordPress? Adding FAQ schema can help boost your SEO ranking and organic click-through rate by making your frequently asked questions appear directly in Google’s search results. In this article, we’ll show you how to add FAQ schema in WordPress and improve your rankings, step by step. What […]

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How to Use Visual Content to Boost Your Customer Base

06 May

One of the major lessons marketers have learned over the last year is that text-heavy content isn’t enough to generate interest. Visual content is the way forward. There is so much more content available online now. Put yourself in your customers’ shoes—what would they prioritize when there are so many choices? The answer is visual […]

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Natural Language Query Responses – SEO by the Sea ⚓

06 May

Sharing is caring! Natural Language Query Responses at Google The ubiquitous nature of the Internet and the ease with which searchers can access the Web from many sources can enable searchers to share information and search for information related to their interests. Searchers may share or search for things such as: Photographs Videos Music Blogs […]

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Sales Enablement & Marketing: How to Support Your Reps

05 May

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. With so many opportunities for leads today to lose interest or potentially bounce to a […]

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How to Humanize AI-Generated Marketing Content

05 May

While future writers likely aren’t robots, artificial intelligence (AI) has enabled robot-human hybrid systems to create and edit content. However, there’s no need to worry about your job as a blogger or writer. AI-generated marketing content still lacks the human touch. We’ll still need writers and marketers to edit and revise content to fit our […]

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7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)

05 May

The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your ad campaigns to fall short of your […]

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6 Digital Trends That Will Boost Your Marketing Strategies

05 May

Being ahead of the curve is crucial in modern marketing because the digital landscape is always changing. New breakthroughs in technology change the way your audience consumes content, so you need to plan ahead if you want to meet your customers’ demands in six months, a year, and even a decade. Ten years ago, video […]

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How to Make a Link in Bio Page in WordPress (Linktree Alternative)

05 May

Do you want to make a link in bio page in WordPress? A link in bio page is a popular way to send traffic from social media to multiple pages on your website. It’s commonly used by Instagram influencers and other social media celebrities. In this article, we’ll show you how to easily make a […]

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Get Your Business Blooming with These Spring Email Ideas

05 May

As the winter cold dissipates and the vaccine continues to roll out, more people will be heading outside. We’re entering the season of farmer’s markets, outdoor dinners, sight-seeing, and vacation planning. For businesses, Springtime is a breath of fresh air and time to reassess goals and strategies. Brands that have already begun focusing on how […]

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April 2021 Google SERP Features: Advertisers Pulling Back?

04 May

For all you Local Pack-o-Meter watchers, you may recall that last month we saw an increase in the presence of both Ads and Shopping Boxes and chalked that up to business optimism about the economy. I don’t want to say that April showers are raining on the parade, but we did see a slight pull-back […]

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Social Commerce: How it Works and Why You Should Care

04 May

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick and mortar businesses. Now executives are all in on digital transformation.  How can you strategically take advantage of this new revenue opportunity? In this […]

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How to Merge Twitter Accounts

04 May

If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts. Sounds a little overwhelming, right? It can be, which is why it might be worth […]

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8 Tricks to Come Up With Unique Blog Ideas—Fast!

04 May

We’ve all been there. You have slots on your blog calendar to fill, but all your keyword research feels meh and all the titles on your to-do list feel uninspired. And if it’s boring you, it’ll bore your readers. You need some inspiration, sure, but more importantly, you need some unique blog ideas—fast. In this […]

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A Year After Pandemic Pivot This Entrepreneur Started Anew

04 May

Reading Time: 3 minutes FOR IMMEDIATE RELEASE | ST. LOUIS, MISSOURI The first quarter of 2020 was supposed to be the first of many successful and profitable such quarters for Mike Allton, serial entrepreneur and blogger. He had just launched a new signature course to help businesses and solopreneurs tackle and become successful at blogging […]

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How to Speed Up Your eCommerce Website (14 Proven Tips)

04 May

Do you want to speed up your eCommerce website? Speed is crucial for the success of an eCommerce site. It not only improves customer experience, but it directly impacts conversions and sales. In this guide, we’ll show you how to easily speed up your eCommerce store to improve performance and conversions. Why Speed Matters for […]

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How to Design Attractive Data Visualizations for a Business Blog

04 May

There has been a spurt of businesses adopting data visualization practices in their content. This isn’t surprising considering how much data is now being shared online. Data can be very exciting, but raw data doesn’t always tell a compelling story. Not to all audiences. On the other hand, a data visualization infographic, like the below […]

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How to Measure (and Grow) Your B2B Social Media ROI

04 May

Social media is a crucial channel for B2B marketers. That said, are you able to prove the results of your efforts in plain English? Although social is a prime place for content distribution and lead generation, only 23% of marketers use social data to measure their ROI. Yikes. Just like any other marketing channel, you […]

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The Process of Flipping Houses

03 May

The Process of Flipping Houses Flipping houses will give a person the chance to earn some good money. They will purchase a home that needs to be fixed up at a low cost. If a person knows how to do most of the work they can save a lot of money. When the home is […]

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How to Create an Authentic Brand Story that Actually Improves Trust

03 May

Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their […]

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5 Challenges Ecommerce Brands Are Facing In 2021

03 May

This is a great time to run an ecommerce business. Brick-and-mortar retail is in the COVID-19 doldrums following years of diminishing profits, people working from home (and prevented or discouraged from going overseas) are eager to spend money online, and there’s never been more free information out there online about all the steps you need […]

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273 (MORE!) Words to Use In Your Emotional Marketing Copy

03 May

While we like to think we make decisions based on rationale and logic, the truth is that they are largely, if not entirely, emotion-based. We are wired to respond to external stimuli with emotions first (the limbic system, in the center of the brain), followed only then by logic (the outer neocortex). So indeed, our brains […]

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How to Use Content Syndication the Right Way

03 May

Content syndication is one of the most controversial SEO strategies around. In fact, for every content marketer who swears that syndication is essential, you’ll find one who tells you that it’s more trouble than it’s worth. Why is this? The controversy comes from the fact that syndication can offer huge SEO benefits, but it also […]

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How to Display Popular Products on WooCommerce Product Pages (2 Ways)

03 May

Do you want to learn how to add popular products on your WooCommerce product pages? Showing popular products on your online store pages is a proven way to boost sales. This is why Amazon, Walmart, and all other big stores have a best-seller widget. In this article, we’ll show you how to display popular products […]

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How to Make Money by Requiring a Minimum Order Quantity (MOQ)

30 Apr

If you run or are starting an e-commerce business, you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted. There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if […]

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