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Google extends lead forms to YouTube, Discovery campaigns

05 Aug

Google extends lead forms to YouTube, Discovery campaigns Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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Strengthen your competitive analysis strategy with social listening

05 Aug

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. For social marketers, gaining these competitive insights […]

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How personalization supports customer lifecycle marketing

05 Aug

Personalization offers great opportunities for retailers to improve relevance across the customer lifecycle Successful e-commerce marketing today requires consideration of the full customer path-to-purchase shown below across the Smart Insights RACE lifecycle planning framework. The infographic shows the vast number of omnichannel touchpoints across paid, owned, and earned media, both online and offline. Ultimately, a […]

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6 Webinar Marketing Tips We Swear By

05 Aug

Webinars are a great way to inform and engage your audience. Not only will you be able to generate new leads, but you will also be given a platform to build upon established relationships.  According to ON24, “76% of marketers say webinars allow them to drive more leads” and  “75% agree that webinars help them to extend […]

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How to Add Automatically Drip Content in Your WordPress Site

05 Aug

Do you want to automatically drip content in your WordPress members area? If you are running a WordPress membership website or selling premium content, then you may want to set up drip content instead of showing all course content right away. In this article, we will show you how easily to add automatic drip content […]

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How to Use Multiple Domains in Your Content Marketing Strategy

05 Aug

Using multiple domains in your content marketing strategy can be a great way to support or even start brand new campaigns. And with several domain registrars available on the market, it’s incredibly easy to pick out and purchase a new domain name or two for your business. So how exactly can content marketers use different […]

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Brand voice: What It Is & Why It Matters

04 Aug

In branding work, people often think about how a brand looks visually, from fonts to colors to design styles. What is sometimes overlooked is brand voice. With the inclusion of social media in marketing efforts, brand voice has become more important than ever as a way to stand out from the crowd of digital chatter. […]

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How to use the Product Life Cycle (PLC) marketing model

04 Aug

Learn how you can use the Product Life Cycle (PLC) marketing model to project changes in the perception and use of your products The Product Life Cycle describes the stages of a product from launch to being discontinued. It is a strategy tool that helps companies plan for new product development and refine existing products. […]

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Welcome to Content Marketing Unlocked: Your Free Blogging Course

04 Aug

Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the […]

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10 Examples of Interactive Content Marketing Done Right

04 Aug

Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information. The latest Buzzfeed Quiz offering, an even more interactive. If you’re not creating interactive content already, this is a great way to expand […]

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How to Fix Render-Blocking JavaScript and CSS in WordPress

04 Aug

Do you want to eliminate render-blocking JavaScript and CSS in WordPress? If you test your website on Google PageSpeed insights, then you will likely see a suggestion to eliminate render-blocking scripts and CSS. However, it does not provide any details on how to do that on your WordPress site. In this article, we’ll show you […]

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PPC Conversion Tracking 101: Setting Up Tracking

04 Aug

But Emmilly, I’m not in Analytics. Why should I care about conversion tracking? Fair question, but let me tell you why conversions are important to everyone. Clients: An accurate depiction of paid media campaigns as it relates to the website and business goals, in addition to an increased understanding of the user journey. Analytics: Enrich […]

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How To Get Leadership to Buy Into a New Website

03 Aug

One of the more popular recurring items online are images where different people see different things (like that blue-or-green-dress). In your organization, your entire website might be like that. You see something clunky, outdated, hard-to-use, and that no longer represents your brand. You see a website in need of an upgrade. But leadership? They see […]

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Twitter Hashtags: How to Find and Use the Right Ones

03 Aug

If you’re not yet using trending hashtags on Twitter to their fullest potential, you could be missing out on a lot of prospective impressions and engagement. In other words, it could be a missed opportunity to attract a relevant audience on the platform. So even if you know what to Tweet, you might not get […]

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#221 – 8 things you must avoid when picking a niche

03 Aug

What you will learn Why not all niches are created equal The personal criteria you should consider during niche selection How to filter out the good niches from the bad So it’s time to pick a niche. Maybe it’s your 1st site. Maybe it’s your 50th. The thing is, picking a niche is a tricky […]

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Official Google Webmaster Central Blog: Search Off The Record podcast

03 Aug

As the Search Relations team at Google, we’re here to help webmasters be successful with their websites in Google Search. We write on this blog, create and maintain the Google Search documentation, produce videos on our YouTube channel – and now we’re making a Search Off The Record podcast, too! In the podcast, John, Gary […]

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Selecting the right digital platform for a virtual event

03 Aug

Selecting the right digital platform for a virtual event Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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How to Get Slack Notifications From Your WordPress Site

03 Aug

Do you want to get Slack notifications based on certain activity on your WordPress site? Slack has become a central communication platform for many online businesses. Having activity notifications like new sales, new leads, new blog posts, etc. inside Slack can be helpful in streamlining your business workflows. In this article, we’re going to show […]

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How to Sell on Etsy: Your All-in-One Guide to Getting Started

03 Aug

If you are the proud owner of a new cloth mask, maybe you bought that mask from a seller on Etsy. And you’re in good company; I bought mine on Etsy, too! And maybe when you were scrolling through an endless supply of masks—tie-dye, sports-themed, silly mouths, and inspirational slogans—you stumbled upon some other cool […]

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Five quick and easy ways to make surveys more effective for content marketing

03 Aug

30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one). Don’t get stuck in your old habits when writing surveys—keep trying new things. Phrase questions in a way to […]

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Foolproof guide to optimizing Shopify for SEO

03 Aug

30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales.  Shopify is one of the most recommended ecommerce platforms. Data from BuiltWith shows that usage of the CMS platform has doubled since […]

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What Inspired Copywriters To Enter The Market

03 Aug

As an experienced copywriter, I’m passionate about writing high-quality, well-researched content that matches the tone and style of my clients. It’s always been a passion of mine, and I couldn’t imagine having another job. However, the more experienced I become in the copywriting and content space, and the more I delve into the market, the […]

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The Most Underutilized Microsoft Advertising Features

31 Jul

Microsoft Advertising is the underdog of the advertising world. With Google having a stronger market share, most advertisers will often overlook the capabilities of Microsoft, thinking of them as a secondary option at best.  But this horse is definitely worth placing a bet on.  Microsoft Advertising is a game-changer for many businesses. It’s the underutilized […]

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23 Best Marketing Automation Tools for Small Businesses (2020)

31 Jul

Are you looking for the best marketing automation tools for your small business? Whether it’s email marketing, content marketing, social media, or sales, there are now marketing automation tools available that can help you get better results, faster. In this article, we will share the best marketing automation tools for your small business, so you […]

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Jivox launches purchase predictions for eCommerce

31 Jul

Release Notes: Jivox launches purchase predictions for eCommerce Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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Using Facebook Live to Quickly Create Content : Social Media Examiner

31 Jul

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […]

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Why SEOs should care about brand

31 Jul

Why SEOs should care about brand Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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How businesses can serve international customers

31 Jul

Every step of international marketing needs to be considered carefully because your customers overseas have very different requirements Proving a big success nationally can make business owners hungry to expand further and while approaching the international market is something many businesses have the capacity for, it is important to look at factors that influence the […]

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5 tips for starting international PPC

31 Jul

5 tips for starting international PPC Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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Podcasts and internet marketing: Are you missing the boat?

30 Jul

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age of 12 listens to podcasts religiously.  Podcasts’ share of the ear is projected to increase by 120% in the next few years, […]

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