Multiple Facebook Pixels: Things To Know!

The Facebook Pixel is a standard Tracking Tag that is used to fire once for every page-view of a website

The main objective of Facebook Pixel is:

• To send data to Facebook Ads and Analytics system
• Help implement retargeting, conversion tracking, and segmentation of audience

However, there are people who insist on including multiple Facebook Pixels onto their web pages

WHY THE NEED FOR MULTIPLE FACEBOOK PIXELS?

There are a few websites where two codes need to be placed on a single page and data needs to be sent to two (or more) Facebook Ad accounts

Reasons include:

• You may have a partner you are working with, who would like to receive data to build custom audiences or do his or her own conversion tracking separate from yours
• Also, there could another case in which you may have a different country account for Facebook Ads and the main account is used for tracking data. However, you may also want to gather data in the separate country accounts for retargeting or conversion tracking later. This is called a Rollup-Tracking setup for Google Analytics

If you want to know how multiple Facebook Pixels are done, follow the steps given below

STEP#1: LOCATE YOUR FACEBOOK PIXEL CODE

The first step is to navigate to your Facebook Pixel settings and check the tracking code. Once you are in your Facebook Ads account, look for the Mega Menu under the Reports section > Event Manager > Pixels. After that, go to your installed Pixel under the Setup Menu and click on Install Pixel. You will then be able to view your base pixel – a big code!

CAUTION!

Be adventurous enough in finding your own Facebook Pixel! This is because, Facebook is always changing its interface. Once that happens, these steps might become outdated for you. So, be all set to explore on your own! All the best!

STEP#2: CREATE BASE PIXEL LIBRARY CODE IN GOOGLE TAG MANAGER

A custom HTML tag can be used in a Google Tag Manager to implement the code you’ve already located in STEP#1

In this step, go to the Tag section in GTM and click on New and type: Name ‘Fb – Base Pixel – All Pages’. Then click on the configuration. After that, in the side menu, choose the Custom HTML Tag type

Next, paste your Base Pixel into the Custom HTML field

You could also use the following three modification while using this code

• Avoid the <noscript> part, as GTM will not deploy this, even if no JavaScript is enabled
• Get rid of the track call fbq (‘track’, ‘Pageview’) as we will separate our track calls from the actual Library code
• Go to the Advanced Settings and set Tag Firing Priority to 100 – this is done to ensure the Base Code fires before any track calls are implemented

Finally, attach an All Pages trigger to the tag to fire on every page view

STEP#3: MODIFY THE FACEBOOK BASE PIXEL TO IMPLEMENT TWO FACEBOOK PIXELS

In this step, the Facebook Base Pixel code is installed to prepare data and sent to 1 Pixel

You may find something that looks like this:

fbq(‘init’, ‘XXXXXXXXXXXXXXXX’);

This initiates the Facebook Pixel and shows where the track data should be sent, according to the Facebook Pixel document

Since we want to send data to two destinations, we can just duplicate the line of code and change around the pixel ID from our second account. This will end up initiating the Facebook Pixels two times and make sure that track calls are sent to both the destinations

STEP#4: ORGANIZE THE TRACK CALLS IN SEPARATE TAGS

It’s time to configure the track calls. This is actually the real data that will have to be sent to Facebook. This can easily be done by using the Facebook Base Pixel Code, in this way the large Base Pixel code will not be used over and over again

To create Track call, send a generic Pageview call to Facebook. To do that first create a new Tag and name it “Facebook – Pageview – All Pages”. As the tag type, choose the Custom HTML tag

This will send over a Pageview

Next, to complete the step, add the All Pages tag

STEP#5: TEST AND PREVIEW THE IMPLEMENTATION

To complete the implementation of multiple Facebook Pixels, test and see if everything works

Set the GTM in the Preview Mode by clicking the preview button on the top navigation bar. Then go back and reload it

You will know that the implementation has been done properly once you check the Preview Panel where the firing of two tags will appear

So, follow the mentioned steps and successfully implement multiple Facebook Pixels