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Creating a video is the most crucial part of the marketing mix in today’s digital scenario. So, what exactly do you mean by a video landing page? As you read along, you will find out more about it. So, keep reading!
VIDEO LANDING PAGE
A landing page of your website is usually the face of your brand. It is designed and created to draw traffic and convert visitors to either direct purchase or email sign up. Now, when you add a video to that existing landing page, it simple becomes and video landing page!
However, there are some marketers who just add a video to a ‘regular’ landing page and think that it will work great. But that does not work well because the best types of high-converting video landing pages are those where the video is the only and the most attractive feature on the page. You could add one call-to-action (CTA) button along with the video, but that’s it! No extra buttons or navigational links should be present on the page. Remember, landing pages are designed for specific reasons – to direct traffic to the website and convert visitors, for that the objective should be clear while creating the video landing page. Keep it different from the other pages on your website!
THE NEED FOR ADDING VIDEOS TO YOUR LANDING PAGES
According to recent surveys, an average user spends around 88% or more of his time on a website that has a video in it. The actual reason being, that our brains are so tuned to visual graphics that a video always catches our attention more, also it helps us to comprehend and retain content easily. 95% of people are more likely to relate to a CTA in a video compared to 10% when reading it as a content in the text form
HOW DOES THIS AFFECT YOUR SALES FUNNEL?
Let’s accept the fact that videos work! The goal is to create a complete viewing experience where you can affect your sales funnel.And so, for that creating videos for every step of your sales funnel is recommended.
Following the above steps will finally help you lead the way for your audience. Engaging their attention each step of the way and building their trust in you and your brand
CREATING A VIDEO
Consider the following while creating a video
LANDING PAGE VIDEO: Make the video the central focus of this page
EMAIL TEASER VIDEO: Since you cannot add an entire video in your email, you could also add an animated GIF and link it to the video on your landing page
ADVERTISEMENTS: You can add advertisements to your videos as well. There are a variety of formats available for that. While creating a video ad remember to optimize it for mobile view
BEHIND THE SCENES: Using Facebook and Instagram stories is a good way to show the behind-the-scenes of making your landing page video
FAQS: The best and the easiest way to convert people into buying from you is to answer their queries. This will again work best in a live video. You could also go live and invite people to join you
As you may have understood by now, video influences every step of your sales funnel and can have a huge impact on your conversion rates. So, what are you waiting for? Get in touch with a video landing page design agency today to get better sales results
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