Top 7 Digital Marketing Trends in 2020

The entire gamut of digital marketing comprises varied elements of digital business strategies from SEO to social media, PPC and many more. With the evolving technological scenario, it becomes even more imperative for digital marketing agencies to come up with trendy and updated strategies that give the business owners a rather challenging job of remaining updated on upcoming trends. Thus, providing clients with effective digital marketing campaigns

Some of the topmost trends that digital marketing companies are likely to follow this year would be:

#1: Voice Search:

• Voice search was always a driving element of digital marketing
• It is predicted that there will be at least 50% of all searchers who will be voice searchers
• This demand is going to make voice search the most attractive digital marketing trend of 2020

#2: Shopping Online:

• Social media is an enormous part of online marketing. A huge number of people shop on social media on a regular basis
• According to a survey, 60% of Instagram users claim that they get to see new products while using Instagram
• Around 70% of users find Pinterest helpful for finding new products
• These platforms have thus, become a good spot to display new products and grab customer attention, therefore, compelling them to buy
• Over the past few years, these platforms have allowed shoppable posts that make it easy to tag and shop products directly through the post

#3: AR & VR:

• Augmented Reality (AR) and Virtual Reality (VR) have become quite popular in the last few years and becoming one of the top most digital marketing trends of 2020
• Although VR has been popular for a long time, it has been speculated that AR will overtake VR in 2020

#4: Interactive Content:

• In 2020, content marketing will become even more competitive and direct to cater to the people as per their requirements
• The content will have to be new, original and engaging enough for the customers to stay on the page
• Interactive content is extremely shareable in nature. This ability to be shared easily eventually increases brand awareness
• Examples of interactive content would be: shoppable posts, AR/VR, quizzes, polls, etc.

#5: Bidding in Google Ads:

• With Google Ads updates smart bidding has become possible for many PPC account managers
• Google Ads help in optimizing the bids so that every lead conversion gives the most value

#6: Personalization:

• Giving way to personalized marketing would be the ideal digital marketing trend to follow in 2020
• Generic ads are not always engaging for the customers. This bring in boredom and lack of interest in paying attention to the ads
• According to research, 80% of people like personalized marketing and like doing business with companies that offer personalized experiences

#7: Apps for Social Messaging

• The famous social messaging apps like Facebook Messenger, WhatsApp, etc., are being used for business purposes as well. In fact, over 10 billion messages are exchanged between customers and business companies every month
• Businesses essentially use these apps for:
  • Contacting and building relationships with companies
  • Informing and educating customers about their products/services
  • Leveraging sales
  • Promoting products/events
  • Reaching out to potential customers
  • Providing customer support

So, what are you waiting for? Get started with the topmost digital marketing trends in your business today. Call us for any assistance!