Tips to Improve Your SEO in 2020

Let’s start today’s blog by learning how to improve SEO rankings this year.

Here are some tips that could be of immense help!

1. IMPROVE YOUR WEBSITE LOADING SPEED

How fast your site loads directly influences Google rankings. According to Neil Patel, pages that rank at the bottom of Google’s first page tend to load comparatively slower than pages that rank on the top. Hence, if you want to rank higher on Google, be open to improve SEO by working on the loading speed of your website

TIPS TO REMEMBER TO SPEED THINGS UP!

• Compress your site’s images
• Choose a better host
• Reduce web page file size
• Delete unnecessary content

2. START WITH THE USE OF FEATURED SNIPPETS

Getting into featured snippets is a good way of getting noticed. However, you will have to first identify the type of featured snippet you are looking for

• Definition Snippet (as the name implies, it is based on definition: For example: “What is content marketing?”)
• List Snippet (as the name implies it suggests a list of names: For example: “Top 10 Content Marketing Tools”)
• Table Snippet (as the name implies it deals with a tabular format of content marketing information: For example: “Content Marketing Tool Prices”)

After you’ve made a choice with the type of featured snippet, add a content that is designed to fit inside the snippet box

3. WORK ON THE DWELL TIME

Dwell time greatly influences Google ranking. In case a visitor viewing your page quickly moves out of your page, it will send Google a message that the visitor does not like the page. This will definitely pull the ranking of the page way down. So, the trick is to decrease the bounce rate, i.e., to make people really love your page and want to stay on it for a longer time. You could do this by inserting a video in the page

4. START USING SITELINKS

Using sitelinks brings about a great difference in your click-through-rate. To use this successfully, you could add a table of contents to your blog post. Each content in the table could then have jump links added. Once your page gets to the top 5, Google will automatically hook it up with sitelinks

5. CREATE ASSETS THAT ARE LINKABLE

Add linkable sources in your blog post. Have access to hundreds of high-quality backlinks give readers data that they can easily refer to by clicking on the links

6. CHOOSE KEYWORDS WISELY

Choose keywords with high commercial intent. Keywords that have significant commercial value tend to increase the traffic which is made up of legal buyers

7. GO FOR MORE SERP

If you’ve found a great keyword, every likelihood it will convert well also. To get additional traffic, link the keyword with a YouTube video. Once you optimize the video in the correct way, it boosts up the ranking higher than you would expect!

8. RANK FOR TOPIC PLUS STATISTICS KEYWORDS

This is what professionals at search engine optimization companies do, they look for a common topic that bloggers and journalists usually write about, they then create a webpage based on different sources with statistics and data. Finally, they optimize the meta tags, titles and descriptions around the selected keyword. People like journalists, who look for topic plus statistics come across such content easily as they are linked together, thus, increasing the ranking

9. OPTIMIZE OLD CONTENT

Match your content to the search intent directly. This is important because if your site is not what searchers are looking for, then Google will not rank it. The moment your page makes Google users happy, your ranking automatically increases

10. GO FOR CONTENT PARTNERSHIPS

Content partnerships make your content promotion more powerful. Partnering with someone else gives you a wider opportunity to send content to as many people as you can. Thus, increasing your power of reaching out to a larger group of customers

11. USE DIFFERENT FORMATS FOR CONTENT

Repurpose and reorganize existing content to create a brand new. This does not only save the effort and time but also reiterates existing concepts that bring about interest in customers. Thus, boosting the ranking

12. USE BROKEN LINK BUILDING

Look for broken links on the internet. Once you’ve got those links, reach out to the people who run the blogs. Inform them about the broken links and offer your content (the one specific to the topic) as a replacement. This linking or partnership will automatically be a push to the ranking

13. IDENTIFY NEW KEYWORDS

Choosing the usual and common terms as keywords place you in front of stiff competition. Whereas, choosing brand new keywords leave you with very few competitors to compete with. This will also mean that since you are using brand new words you will be at the top most position for search results as well. Check out industry glossaries to get some keyword ideas for integrated SEO services

14. GO FOR CONCEPT VISUALS

Along with links, add visuals like graphs, charts, tables, etc. Feature these visuals in your content as well. You may never know; your visuals may get picked by others who would also want to use them in their sites. Aim to create new and unique visuals; that way yours will be one of the few sites to have high quality visuals

Implement these tips to improve your SEO standards this year. Make the most of the changes that are happening around and try to bring about the change in your work to set example. All the best!