Best Merchant Services 25 Nov Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Merchant services exist to help businesses process credit card payments. You might know them by the name “credit card processors.” Regardless of what you call them, it’s important to choose the right merchant service […] Read More
Improving your creativity within CRO – why conflict, collaboration and your environment is key 24 Nov Creativity. The notion that some of us have it and some of us don’t is widely misunderstood. Just because you can’t draw doesn’t mean that you’re not creative. For starters, there are tactics to activate and heighten creativity in us all – some of which I’ll go through I specifically wanted to challenge the notion […] Read More
How to Get Your E-Commerce Website to Rank in the SERPs 24 Nov It’s probably fair to say that all e-commerce website owners want the same thing: higher visibility on search engines and more sales. After all, heightened visibility means getting seen on search engine results pages, or SERPs. You’re likely familiar with these as you see them on Google in the form of ads, featured snippets, and […] Read More
How Backlinks from Different Page Locations Are Worth More (Or Less): Not All Backlinks Are Created Equal 24 Nov If you want to get found online, you need a strong backlink profile. The problem? Not all backlinks are created equal. Links from high-quality, relevant sites are far more valuable than links from random sites in another industry. Links from spam sites can actually hurt your website. How do you make the most of your […] Read More
Campaign planning tools and templates to win more customers 24 Nov What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and digital […] Read More
How to Add a Search Form in a WordPress Post With a Shortcode 24 Nov Do you want to add a search form to a WordPress post? Adding a search form to your post or page content is a good way to encourage your visitors to find more content and stay on your website longer. In this article, we’ll show you how to add a search form in your posts […] Read More
State of SEO: 2021 in Review and a Look Ahead to 2022 24 Nov In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates the search engines implemented and how those changes impacted results and the countless brands that rely on organic search. Check out a recording of the webinar. […] Read More
10 Meaningful Ways to Get More Twitter followers 23 Nov “So, like, how many Twitter followers do you have?” Listen: you can’t dismiss your follower count on Twitter as a vanity metric. Because more followers mean more influence in your industry and proven interest in your content. Besides, Twitter is the go-to social network for engaging your audience. According to the most recent Sprout Social […] Read More
How many different types of marketing plan does a business need? 23 Nov Six different types of marketing plan – our recommended options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your strategy and structuring it can be difficult. Especially since there are so many different types of […] Read More
How to Run Responsive Display Ad Campaigns 23 Nov Getting your products or services in front of the right audience is becoming increasingly more challenging. This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Don’t let the […] Read More
How to Change Your Username on Social Media 23 Nov The username you use on social media sites can either help or hurt your brand. One way to make sure that it helps your efforts is by making sure that the username conveys what you want it to convey. If people are searching for content related to your brand, they should be able to find […] Read More
How to Use Google’s Advanced Search Operators 23 Nov Regardless of which industry you operate in, providing value and gaining visibility has never been more important. With increased competition in the digital space for audiences, you need to employ every tool in your toolbox to outmaneuver your competitors. If your website isn’t ranking high on Google’s search engine results page (SERP), you may need […] Read More
16 Great (and Not So Great) Thank You Page Examples to Learn From 23 Nov The worst feeling is when you think your work is complete, but it’s really just begun. You spent all this time prepping an email or building out an ad only to find out that, yes it’s working fine, but it’s missing something… Don’t let this happen to your thank you pages! A thank you page […] Read More
How to Unpublish a WordPress Page (4 Simple Ways) 23 Nov Do you want to unpublish a page on your WordPress site? Sometimes you want to unpublish WordPress pages for editing and privacy reasons. Or, you need to hide specific pages from groups of users. In this article, we’ll show you how you can easily unpublish a WordPress page, step by step. Why Unpublish a WordPress […] Read More
What Are They and Tools We Recommend 23 Nov When it comes to email marketing, the name of the game is efficiency. It would be impossible to assume that you would be able to send each of your email subscribers an individual email. The time it would take to put together hundreds of emails just doesn’t exist. You’re busy, with a lot of other […] Read More
How to Create Permission-Based Email Lists 23 Nov Many email marketers view a op as proof of success. After all, a large list implies that hundreds or thousands of people have signed up to receive your emails. But how many of those email addresses have actual value? If a large chunk of your emails isn’t opened, are automatically deleted, or bounce back with […] Read More
The Riches Are Not in The Niches 23 Nov In marketing, everyone says you need to pick a niche. And mainly because people believe the following things… It is easier to market when you pick a niche (fewer competitors) Easier to make money (fewer competitors) You can get traction faster from a monetary standpoint (fewer competitors) In other words, you make money faster because […] Read More
The Best Times to Post on Social Media in 2021 23 Nov Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events. Brands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had to combat burnout as the […] Read More
2022 B2B Content Marketing Research: 4 Key Takeaways 23 Nov The COVID-19 pandemic didn’t just alter the way we work; it also changed how we connect with one another. With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke […] Read More
Sprout Social enhances review management capabilities with Yelp integration 23 Nov Today, Sprout Social, an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities. Now available to Sprout customers, the integration further enables users to centralize their review management efforts so they can gain valuable customer feedback and strengthen their online reputation. Recent studies show that 86% […] Read More
Prepping for Holiday Customer Service Rushes on Social 22 Nov Growing up means realizing that the most wonderful time of the year can also be quite stressful, especially if you work in customer care. Navigating holiday customer service spikes is always a tough task. When you throw in supply chain delays, shipping lags and 10% year-over-year growth in online shopping, it’s a whole new ball […] Read More
Best Domain Registrar 22 Nov Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top picks? The best domain registrar for most people is Hostinger (get a free domain with hosting). I’ve used lots of different […] Read More
The Segmentation, Targeting, Positioning model 22 Nov How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice. STP marketing focuses on commercial […] Read More
How to Use AI to Optimize Your Omnichannel Strategy 22 Nov Reading Time: 4 minutes 73% of shoppers use multiple channels throughout their shopping journeys. It’s common for people to end up on a website from a link they saw in an email or on Facebook. Or they may even see an online ad and end up visiting your brick-and-mortar store. During their journeys, consumers may […] Read More
Amazon PPC VS AdWords: What To Choose 22 Nov Source: Unsplash Online advertising is a major part of digital marketing. Whether you work as a freelance marketer or you own a business you want to promote online, learning the basics of online advertising is definitely necessary. Among the most popular PPC ad tools are Google AdWords and Amazon PPC. While Google AdWords has established […] Read More
Why & How to Use Music in Ads (Without Getting Sued!) 22 Nov Who lives in a pineapple under the sea? If your brain immediately and internally screamed out the name of this yellow and porous fella—congratulations! You just made a strong case for using music in your own advertisements. Now we’ve always been all about music in TV advertising… …but it is arguably one of the most […] Read More
How to Disable New User Notifications in WordPress 22 Nov Do you want to stop receiving new user email notifications in WordPress? If you have enabled user registration on your site, then WordPress sends a notification email to the admin email address every time a new user registers. On sites where many users join every day, these emails can become annoying. In this article, we […] Read More
The Future of Eyewear – Social Media Explorer 21 Nov The global eyewear market is expected to reach $172 billion in 2028, up from $115 billion in 2021. Consumer shopping habits have changed. Where people used to buy new eyeglasses every few years, many people are purchasing multiple pairs in a single year. Corrective eyewear accounted for 55% of total market volume in 2020 due […] Read More
7 Types of Virtual Events: What They Are Used For 20 Nov Reading Time: 4 minutes For many people, the thought of a virtual event conjures up images of distant presentations and small groups. However, with new technology and advanced platforms, this is not always the case. Virtual events can be used for anything from basic training to live-streamed concerts to webinars for public audiences or private […] Read More
7 Nextdoor Advertising Tips for Better Performance 20 Nov A Deep Dive Into Nextdoor’s Ad Center & Tips for Better Ad Performance Earlier this year, Nextdoor launched the Nextdoor Ad Center (NAC), a self-serve advertising platform. With NAC, businesses can utilize location and interest targeting, demographic segmentation, track campaigns in real-time, and more. Since this platform is new, you may be trying to figure […] Read More
