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Importance of Keyword Research Strategy in Organic Success

Importance Of Keyword Research Strategy In Organic Success

By now, you must have known that to make your SEO strategies a success, you will have to focus on relevant keyword research. One of the most important tenets of SEO strategies and implementation, keywords are known to play a major role in the success or failure of a company’s visibility in the online market. In this blog, we will discuss why keyword research is so important for organic success of a company

So, why do keywords really matter?

They cater to specific search results of customers! Yes. Truly, being able to respond to possible customer search means being in the top results for companies. A particular word or phrase can give various results in the search engines. For example, a customer searching for Jupiter could mean to look for the planet Jupiter or the Roman God – Jupiter. Hence, it becomes difficult to provide accurate results. However, if another phrase or word is added to this Jupiter to clear the search intent, then it will become easier for Google to track the results from its indexed database and provide customers with what they want. This is exactly the reason why keyword research plays such an important role in organic success. If you don’t research well, you will never understand your user’s search intent

Besides this there are various other reasons to a good research for your keywords done. It acts as the ammunition that yields results:

  • Increases organic traffic! In case you decide not to do keyword research, you are not only becoming vague in providing your users with what they want, but also, you are affecting your organic traffic. Skipping keyword research process gives zero interest to users in the site. To avoid this, start checking for currently searched keywords on the search engines. Google Keyword Planner is a great tool to identify targeted relevant keywords
  • Proper Usage of Keyword makes the Page Visible! There are multiple studies that indicate the connection between using keywords as an on-page element and the position of the page in SERPs. For example, an exact match of keyword in the page title, meta description, etc., prove to be a critical ranking signal. And with higher chances of ranking, higher is the potential for increased traffic flow
  • Keyword Research Helps Understand Market Demand! There are some digital marketers who don’t pay much attention to keyword research. What they don’t realise is that keyword research helps a lot in understanding the market demand. While searching for something online, people usually have a need, whether for information or purchase. Often, a need for information gradually transforms into a transactional search. If the offer looks lucrative, then this transactional search can result into a sale. Therefore, it is true that general search tendency of users on the internet show general market trend and demand


Having said that, we think it is right to say that without focused keyword research it would be next to impossible to create an urge in the customers to visit or purchase items online. Keywords are the essence of SEO strategies that most companies implement for organic success.

There are different types of Keywords & methods of searching them for your business. We will be discussing them in our up-coming blogs. So, don’t forget to follow us here in Knowledge Hub & Facebook

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