How To Quit Your Job And Become A Full-Time Social Media Influencer 06 Dec Meeta Vengapally The ability to work as an influencer and quit your 9-5 job is possible getty Many people ask me how I became an influencer on social media. But the bottom line is the same: How do they make it a career? I’m not going to lie—juggling being an influencer with raising two kids […] Read More
YouTube Community Management: Best Practices to Know 06 Dec Are you actively managing your YouTube community? Because views, satisfied subscribers and video shares don’t happen by accident. Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience […] Read More
25 Best Small Businesses to Start in 2022 06 Dec Over the past two years, we’ve seen a record number of people leave the corporate workforce in favor of gig work, freelancing, or starting a small business. And let’s be honest, everyone has at least thought of quitting their job working for The Man at least twice or thrice (a month?). That’s why we dove […] Read More
Global social media statistics research summary 2022 06 Dec Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2022. Networks vary in popularity with different demographics and they’re still evolving. Research […] Read More
Subject Matter Experts: Why You Should Use Them and How to Find Them 04 Dec In a world of information overload, subject matter experts (SMEs) are more important than ever. SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also […] Read More
Promote Content With The Content Distribution Matrix 03 Dec Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It has proved to be a popular infographic since it’s not just a nice visual of […] Read More
How to Attract and Keep Employees at Digital Marketing Agencies After the “Great Resignation” 03 Dec Employee turnover is a huge cost to any business. These costs have the potential to be incredibly damaging to marketing agencies. It hurts their productivity, increases costs, and can even compromise client relationships. Unfortunately, it’s a problem likely to get worse. You may have heard about the great resignation, but what is it, and what […] Read More
AI and Social Commerce: Digital Marketing Trends to Watch For in 2022 03 Dec “Unprecedented” has become a clichéd term to describe the past two years, but that doesn’t diminish its accuracy. The global pandemic upended patterns, accelerated adoption of emerging consumer behaviors, and disrupted the carefully laid plans of even the most savvy brands. Agile marketers pivoted quickly, implementing new experiences to address changing consumer needs. The one […] Read More
GMB is Now Google Business Profile 03 Dec Yes, it’s true. The business management tool is going through yet another name change. Along with that name change, Google is also adding a few useful features and revamping the way the platform can be used and accessed by business owners. For the most part, your Google local SEO practices and campaigns shouldn’t be negatively […] Read More
Consolidation in YouTube Advertising | PPC Hero 03 Dec YouTube is the premier online destination for video consumption, but also an important piece of any advertiser’s strategy. The year-on-year growth rate of YouTube users between 2016 and 2021 was drastic. 2016 experienced a 13% growth rate, while in 2021, it amounted to 4.9%. This year, there are approximately 1.86 billion YouTube users worldwide, up […] Read More
78 [Not Overused] Holiday & Christmas Instagram Captions—with Templates! 03 Dec How to make your holiday Instagram posts disappear: 1. Choose image.2. Insert overused caption (I’m looking at you, “sleigh all day” and “tis the season”).3. Hit publish. Poof! Your followers won’t even know you posted. The Instagram algorithm favors posts that get engagement, and the key to engagement is not just an awesome visual, but […] Read More
Impact of 5G On Digital Marketing 03 Dec In the last year, 5G technology has become a hot topic as it was set to change the world of digital technology as we know it. The 5th Generation Wireless Network brings with it impressive data speeds and latency rates, but what does this mean for the future of digital marketing? The […] Read More
3 PPC Strategies for Contractors to Book More Jobs 03 Dec The Best Pay Per Click Strategies for Contractors When we think about marketing, contractors are generally not the first industry that comes to mind. We typically think of glamourous name brands. However, the digital marketing landscape offers contractors a way to market their services while precisely measuring their return on investment. Pay per click advertising, known […] Read More
9 Digital Marketing Tips for the Holidays 03 Dec Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive season doesn’t happen by accident. A comprehensive and thoughtfully crafted digital marketing […] Read More
Thinking Like Google: How to Practice People-First Philosophy for Better SEO 03 Dec It sometimes feels like, when it comes to SEO, the only constant is change. However, if you look past “best practices” and broad-based studies to parse what Google is actually trying to accomplish with its search engine, you can begin to shape some powerful, people-focused philosophy that can help to make your site (nearly) algorithm […] Read More
IGTV’s Rebranding & How to Make the Most of your Instagram Video Strategy 02 Dec Video has been a big focus for marketers in recent years. But now, even the networks themselves are feeling the pressure to keep up with video-based social. Instagram said it themselves, it’s “no longer a photo-sharing app.” The company rebranded IGTV now simply as Instagram Video, consolidating all of the app’s video formats into a […] Read More
Sprout Social Named a Best Workplace for Parents by Great Place to Work Two Years in a Row 02 Dec I’m happy to share that Sprout Social has been named a Great Place to Work® Best Workplace for Parents for a second consecutive year! We are honored to be included this year alongside other notable companies who are prioritizing the health and well-being of parents and their families. Parenting in what I like to call the […] Read More
Usability and Accessibility Tips for Mobile 02 Dec In first grade, my computer class would dedicate ten minutes each day for us to draw a picture on our computers from the teacher’s example on the projector. No matter how much I tried, mine looked worse than everyone else’s. It wasn’t necessarily because I was a terrible drawer (I mean, it was first grade, […] Read More
An In-Depth Guide to Google Analytics 4 02 Dec When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to […] Read More
The 9 Best Free Google Ads Training Courses for Every Level 02 Dec Things that are easy to learn: -How to do the moonwalk.-How to win friends and influence people.-How to ride a bike. Sure, there are techniques, but a bike is a bike. People are people. And the moonwalk doesn’t evolve every month or have machines learning alongside you… …like, say, Google Ads. The Google Ads platform (and […] Read More
2021 Google updates round up: everything businesses need to win at search 02 Dec 30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized […] Read More
How to Do an SEO Competitor Analysis in WordPress 02 Dec Are you wondering what strategies your competitors are using to grow their organic traffic? Conducting an SEO competitor analysis can uncover a world of information. Instead of guessing which keywords to target or links to build, you can see what your competitors are doing and skyrocket your site’s SEO. In this article, we’ll show you […] Read More
Digital Marketing Models: The Honeycomb model 02 Dec Use the honeycomb model to help inform your social media strategy Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why users engage with social media. The idea behind the honeycomb model is that of the […] Read More
17 Content Formats for the Lead Gen Gunnel: How to Align Formats and Funnel Stages 02 Dec Web content supports the lead generation funnel in many ways. Some content builds awareness, pulling your audience in toward you. Other content builds trust and directly triggers leads. Eventually, we all learn that specific content affects specific parts of the funnel. The format of the content is a big factor in the outcome for you […] Read More
The Best Places to Repost Content 02 Dec To repost or not to repost? That’s no longer the question. Why? Because the answer is obvious: Repost. Always. Or almost always, at least. Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. If your […] Read More
How to Do Healthcare and Medical SEO 01 Dec All SEO is not created equal. The average cosmetic brand or fitness brand can take the usual approach with SEO. Optimize some images, start ranking for keywords. Medical SEO, on the other hand, is an entirely different animal. Search engines use different techniques to rank medical sites. There are serious limitations on both what you […] Read More
What Are YouTube Clips and How Do You Use Them? 01 Dec Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. And while you might be editing your longer videos to share on social media but there’s an easier […] Read More
Freelance Websites for 2021 Jobs and Recruiting 01 Dec Freelance Websites for 2021 Jobs and Recruiting by Adam | December 1, 2021 In 2021, the best freelancing services will include the following: This roundup of the greatest freelance websites can help you advance your career or business. If you’re a freelancer, you need to keep an eye out for new possibilities to keep working […] Read More
SOSTAC marketing planning model guide 01 Dec What is PR Smith’s SOSTAC® marketing planning model, what is the RACE Framework, and how do you use them to win more customers? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning marketing strategies or campaigns. SOSTAC® was voted the third most popular model in the CIM […] Read More
A Deep Dive Into Google Data Studio for Marketers 01 Dec Data and analytics play considerable roles in marketing. From showing you trends to giving you insights into your target audience to helping you create effective campaigns, data is critical. This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio? Google Data Studio is a free business […] Read More
