Digital Marketing Models: The Honeycomb model

Use the honeycomb model to help inform your social media strategy

Back in 2011, a group of professors from Canada; Jan Kietzmann, Kristopher Hermkens and Ian McCarthy created the Honeycomb Model to review social media effectiveness, looking at reasons why users engage with social media.

The idea behind the honeycomb model is that of the 7 key building blocks delineated by the model, companies can select the ones most relevant to their business with the help of the best social media marketing company in India, and focus their attention on those areas.

We created this simple table to help you evaluate each of the seven blocks, so you can decide which ones, and how many, your organization should focus on.

Your marketing strategy consultation

Looking for new strategies and tactics to plan your always-on and campaign social media marketing? Get started today with our acclaimed marketing structure, the RACE Framework. A popular planning model for large and small teams, and individuals, RACE walks you through your customers’ experiences of all your marketing channels, integrated across reach, act, convert, and engage.

Book your free 1-2-1 consultation call to discuss your social media and omnichannel marketing strategy in the context of our RACE Framework. Talk through your plans, address challenges, and find solutions during your dedicated call with a member of our customer team. Get started today. 

In summary, the Honeycomb model is a great framework for considering social media networks but it is not a decision tree and therefore the final decision as to ‘which network should we select?’, still, needs to be taken within the organization. For more information on digital models, see our digital marketing models guide.

Download free, Basic member resource – Digital Marketing Models Guide

This new guide, published in 2016 lists 10 models that can be used by marketing professionals and students for digital audits, planning and strategy.

Access the Digital marketing models guide