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Get a complete understanding of video marketing with the help of this blog. Know more about video marketing strategies and implement them in your business this year. Let’s get started then!
THE BASICS OF VIDEO MARKETING!
Video marketing is actually the process of planning, creating, editing, publishing and promoting video-based content with the objective to promote a brand, business, product or service. Some of the common platforms that businesses use for marketing their videos include YouTube, Facebook, Snapchat, Instagram, etc.
WHAT MAKES VIDEO MARKETING SO IMPORTANT?
According to latest studies and statistics, this year is going be the year for video marketing. It is predicted that by the year 2022, 82% of internet traffic will be derived from video marketing itself. With the video marketing strategy soaring high, YouTube has become the 2nd most popular website, where people watch 1 billion hours of video every day
In fact, social media sites that were not known to have been video-focussed are changing their marketing strategies. Now, 60% of internet users watch video on Facebook every day. These videos are proving to be important as they are helping consumers take their buying decisions. Around 72% of consumers prefer watching videos with product descriptions than read about them. Most of the users today, watch a video before visiting the store to make a purchase. Hence, the importance and demand for video marketing!
SOME IMPORTANT FACTS ABOUT VIDEO MARKETING
PLANNING A VIDEO MARKETING STRATEGY FOR BUSINESS
Although video marketing is a good strategy that you can use to catch customer attention, it also needs meticulous analysis and planning to form a holistic strategy that ends up giving great results
Your video marketing strategy should include the following points:
USING APPROPRIATE VIDEO-CONTENT TEMPLATES
Here’s a list of templates that could help plan, script and outline your videos for you!
#1: THE HOW-TO VIDEO
This is a type of video that shows someone how to do something, like how to make chicken steak or do a somersault.
#2: PRODUCT DEMO
#3: EXPLAINER VIDEO
#4: THE CASE STUDY
With these templates and video marketing tips in your hand, you can make a huge difference in your business and its popularity. Also, for further guidance, get in touch with an expert video marketing agency near you
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