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In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content.
Let that sink in for a minute.
Business owners stand on a pivotal point in video marketing, where web-based content is view more frequently and at a higher volume than TV-based content. In 2020, about 72% of customers would rather learn about a product or service through videos, and Cisco predicted that video will even make up 82% of all internet traffic in 2021. This marks a huge paradigm shift for marketers who have been used to the forced audience captivation of commercials, as well as the ones who think their industry will go untouched by video.
Not only is video marketing on the rise, but brands also need to be able to produce them quickly. No longer can you spend six months fine-tuning a video campaign—well, you can, but while you’re painstakingly editing footage, your competitor has already hosted 10 live videos, completed three social video marketing campaign cycles, and raised customer retention by 25%.
Below, I’ve compiled 50+ of the most pressing and informative video marketing statistics for 2020, as well as takeaways you can apply to your own video marketing strategy. I’ve broken them down by:
I hope you walk away with some fresh ideas for your video marketing campaigns, and remember, if you need video marketing services, we have one of the best teams on the East Coast. Contact us here!
View a sample of what good video marketing looks like below, and check out our channel on YouTube >>
Tangoe: What If from Blue Corona on Vimeo.
How-to videos under 60 seconds and optimized for mobile are your best friend. Because consumers prefer short videos, they are more likely to watch yours if they know you provide quick, succinct details. It’s not difficult to star in a how-to video. Set up a camera (phone camera will do) and walk through something your company does, whether that’s HVAC repairs, arts and crafts, or a simple recipe from your restaurant. Unless it’s an advanced how-to video, simplify it enough that a 5-year-old could understand.
The biggest obstacle for marketers to add video marketing is getting started. It doesn’t take thousands of dollars to produce a video anymore—the best live videos are completely unscripted and shot with camera phones. (Check out this list of great video editing tools for small businesses by Buffer.) Once you’ve started using video, start tracking movement on your website. Do pages with video have a higher conversion rate? Once you can tie services and products to types of video success, you can most definitely increase your bottom line.
See how much it costs to advertise on YouTube here >>
The biggest takeaway here is that it pays to advertise on YouTube. It has a HUGE audience, and more and more consumers are using it to guide their purchasing decision. There are a few different types of YouTube ads, so make sure you familiarize yourself with them or hire a PPC specialist to help.
It’s no secret that I’m OBSESSED with social media marketing, but social video marketing is really where the money is. Because of its growing popularity, getting your foot in the door is paramount. The more mainstream it becomes, the better people are going to do it. If you wait, you’ll be behind the pack.
For video advertising success, make sure your social video ads have captions, are less than 30 seconds, and have a captivating thumbnail image.
Want to connect with thousands of people in real-time? Go with live video. Don’t let it scare you! Your live value doesn’t need to be Pepsi-quality—set up your phone and just sit down. Or film it while you walk. Of have an impromptu interview with an industry expert. Interview homeowners after a storm about home damage. Have a live catwalk of your latest line of clothes. The options are literally endless.
For live video success, speak clearly, have a description, and make sure your broadcast is longer than 3 minutes.
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This post doesn’t need a conclusion, the statistics speak for themselves.
One thing to remember is that while creating video may be easier with camera phones and editing apps, you need a good advertiser to make sure the right people are seeing it. We are of course happy to help, so let us know what you need!
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