Google Analytics: Things to Know!

Google Analytics Post

In order to be a good Google Analytics user, it is important that you follow certain tips that might be helpful in improving your skills

Read the following tips to know more

1. MEASURE THE DATA: Measuring the data is important and the first thing you need to learn to master Google Analytics skills. In order to do so you will first have to know how to track the data by using the following methods:

  • Installing tracking codes through Google Tag Manager
  • Using plugins
  • Uploading data into your account or using the measurement protocol in tracking actual data in your account. After tracking the data use the different hit types to send the data in the right way

2. UNDERSTAND DATA ANALYSIS: Once data gets sent to your account, gets sent again to the processing engine of Google Analytics. This is where the raw data gets divided into the user scope, and is also filtered. For doing so, you will have to know about the processing engine, how it works and can be manipulated in order for it to become more useful. You will have to know about the different configurations in the admin section and make sure that your data is clean and your account is set up right from the onset

3. USE METRICS AND DIMENSIONS: Once your check your data on Google Analytics you will have to look at the metrics and dimensions as well. You will have to know the difference between the two! Metrics and dimensions also need importance when data is put together. It helps you in understanding the scope of that data. Another new feature that may be of some help is the calculated metrics within Google Analytics. This actually helps in transforming the data that has been put together

4. EXPLORE DATA AND ANLYSE IT: Once you get all the data in your account, it needs to be explored and analysed! For this you will first have to explore and look for tools within Google Analytics that are available for categorizing and understanding data. Be aware of the different mechanisms that can be used to transform data. For example:

  • Date filtering
  • Custom segments
  • Ordering of data

5. MAKE CUSTOM SEGMENTS: You need to learn about custom segments in order to analyse data within Google Analytics. You need to know:

  • What segments are?
  • How to build segments within the custom segments builder and analyse your data in a way that it gives the right viewpoint?

Data doesn’t really make sense if you just look at it as a whole. Hence, you need to be able to use this tool effectively to be able to understand the data

6. USE REGULAR EXPRESSIONS (RegEx): In order to master Google Analytics skills it is important to use RegEx, it basically gives a toolset that makes it easier for the data to be filtered and segmented

RegEx gives you options at a granular level, this is useful when doing any kind of configuration. So, when thinking about goal configuration, RegEx is super important to know and understand in order to minutely add or delete any kind of data within your Google Analytics account. Also, it comes to great use when setting up filters

7. MAKE CUSTOM REPORTS: Custom reporting is when you put your data together in your own way. Once you start building a custom report you will see how useful your knowledge of metrics and dimensions will be. Also, you will have to know about the concept of scope, what it means and how it can be used within Google Analytics

8. VISUALIZE YOUR DATA: In order to get the data out of Google Analytics, you need to use reporting API. This is a file host that helps in getting the data out of Google Analytics. If reporting API is looks difficult to you, then check out the query explorer. This allows you to see all the data and try out certain data exports

These tips will be useful to make you skilled at using Google Analytics. Focus on getting the maximum out of the tool and use them to improve your Google Analytics skills

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