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The CTR or Click Through Rate is the rate at which your PPC ads are clicked and viewed by customers. The higher the CTR of a PPC ad, the higher are the chances of it being viewed by the users and even higher are the chances of direct traffic
WHAT IS A GOOD CTR?
It is difficult to define a good CTR, the only reason being that it is dependent on many different factors. Some of which are:
WHAT IS CTR’S IMPACT ON THE AD RANKING?
Organic CTR does not only determine the relevance of your ad for the consumers, but also affects your ad ranking significantly
The top most position on Google goes to the advertiser with the highest ad ranking, this is where CTR’s role is vital. If you’ve been running a lot of ads with low organic CTR, then Google will assume that your new ads will also have low CTR, thus, affecting your ad ranking
ORGANIC CTR ALSO AFFECTS THE QUALITY SCORE
Quality score evaluates an advertiser’s relevance as per the keywords used. The more relevant the ads and keywords are to the user, the more likely that the Quality Scores will be higher. A good organic CTR will help you in increasing the quality scores as well
To evaluate the role of good CTR in ad ranking and improve it a lot of research and surveys have been done. A few key points collaborated from all have been listed down as the following:
Although power words would be great to grab attention, they may look like baits in Google’s search results
So, next time you look for search engine optimization solutions, get in touch with professional SEO agencies for integrated SEO services. Remember the role of CTR and how you could improve it further for higher ad ranking
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