Writing A Press Release: All You Need to Know!

Know the tips to follow in order to write good press releases in 2020. Read this comprehensive guide to get a clear understanding of the press release writing strategies to implement

Read on!

WHAT DO YOU UNDERSTAND BY A PRESS RELEASE?

A press release or a media release/news release is a piece of content created for the media to inform them about an organization’s recent developments, accomplishments, launches, etc.

Put another way:

A press release is something that a company writes on its own to inform people about the new stuff they are coming up with

THE IMPORTANCE OF A PRESS RELEASE IN 2020

Why is writing a press release so important in the first place? Read below to learn more

A few key benefits of writing a good press release for your company:

• Get media coverage for your sites and blogs
• Invite traffic to your website
• Get highlighted in Google News
• Influence your Google rankings
• Build up your company’s trust & credibility

In short:

A press release isn’t going to overnight make your company famous, however, a good press release often plays an important role in informing people about your company and the products it brings forth, thus, bringing in more curious cutomers

SOME TIPS TO FOLLOW

• Try to do something newsworthy
• It is not that difficult at all. Use something like redesigning your website, launching a new product or hiring a new joinee as your “news item”
• You can also send out a press release in 2020 to announce a new blog post
• Your news does not have to be unique, however, it should be something different enough to stir people up. After all, your objective behind sending out a press release is to make people aware of what you are and how you are functioning

EXAMPLES OF NEWSWORTHY TOPICS:

• Industry Study: Research, statistics, studies are a huge hit right now, because they always bring something new to the table. In fact, public relations firms are using industry studies and surveys to get media coverage. Around 39% of journalists believe in covering research studies and statistics
• Product Launch: When launching a new product or service, a press release helps in spreading the word. Both your product and the press release need to be interesting in order to catch the attention of your target audience
• An Event: If your company is putting up an event make it the subject of a great press release. No matter how big or small the event is, getting a press release done would be the right way to tap into your customers
• Website Redesigning or Rebranding: Redesigning or rebranding could be a good topic for a press release. You could always keep your customers informed about the changes that you are bringing about in your website

HOW TO CREATE AN INTEREST FACTOR IN YOUR PRESS RELEASE?

• Add in a hot and trending topic in your press release. When people talk about trending topics, a press release adds on to the interest of the customers
• Cover local stories in your press release in 2020. Quite often people are aware of what is happening globally rather than knowing about their own local surroundings, hence, adding a local story to the press release could be a good angle to cover
• Do the unconventional! Doing something different always catches attention. Adding a non-traditional angle to your press release will not only be unique but it will also create news

HOW TO WRITE IMPRESSIVE PRESS RELEASE TITLES?

#1: Identify the key subject of the press release

#2: Use that key point directly in your press release headline. Make sure that there is parity between the headline and the announcement you want to make

After, you’ve been successful in hooking the customers through the use of brilliant headlines, its time for your sub-head

Adding a sub-headline to your press release is an added advantage that is highly recommended!

You must be thinking why?

This is because your sub-headline adds detailed information and context to your headline! And this will be enough to push busy media personnel to read the rest of your press release

So, what are you waiting for? Make the most of this information and get started with your press release. Remember writing a good press release must be your topmost focus while choosing press release services from agencies. Good luck with that!