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Social media marketing campaign planning, step by step

13 Apr

To make sure your campaign is as successful as possible, you need to plan and strategize the campaign in advance. Wondering how to plan a social media marketing campaign? If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand new product, there are […]

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A Complete Guide to App Monetization

13 Apr

You finally did it. You built your app idea, you refined the product, and now you’re ready to launch your mobile app. Hold on, if you’ve spent time and resources creating this app, don’t you want to earn something in return? App monetization is essential to the success of your mobile app. Whether you plan […]

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Our 7 Favorite (Free!) Local Marketing Resources for 2021

13 Apr

Digital marketing can help you to streamline and synergize your strategies, provide you with valuable data to identify what works, and make life easier for you in the long run—that is, once everything is set up. But what is “everything?” What does getting “set up” even look like? For local businesses who often don’t have […]

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How to Check Website Traffic for Any Site (7 Best Tools)

13 Apr

Do you want to check website traffic for any site, including your own? Checking website traffic allows you to see how well your site performs and how it compares to your competition. In this article, we’ll show you how to check website traffic for any website using various online tools. Why Should You Check Your […]

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Top-Notch Email Examples from 6 Shoe Brands

13 Apr

As consumers, our inboxes are filled with emails from eCommerce brands we’ve previously purchased from. Emails include various promotions, sales, and new products, all aimed at garnering interest and revenue. If you’re anything like us, some emails quickly get the “unsubscribe” heave-ho, while others bring us joy and anticipation. Why is that? What sets the […]

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Use Content To Drive Brand Awareness

12 Apr

Brand awareness is consumer’s familiarity with your organization and services. This includes brand recognition – the ability of people to recognize your brand logo or name and the associations they have with you. Brand reputation directly impact your sales rates and your organizational success. Your organization marketing doesn’t have to be challenging. It can focus […]

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How to Define Your Target Audience on Social Media

12 Apr

Defining a target audience can be one of the most challenging aspects of marketing. But once you have a clear idea of who your audience is, you’ll run more relevant campaigns with better returns. Here’s a comprehensive guide on how to define a target audience and reach them through social media. What is a target […]

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How to Launch a Subscription Box For Your Company

12 Apr

HelloFresh, Fabletics, Dollar Shave Club. What do these wildly different companies all have in common? They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. The premise is simple. For a monthly fee, consumers receive a box filled with goodies ranging from sample-size toiletries to leisurewear. If […]

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UX: an important SEO ranking factor

12 Apr

30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on […]

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3 Steps To Finding More Time In Your Day

12 Apr

You may have heard the phrase before that “time is the great equalizer.” Let that sink in for a moment. Everyone, no matter who they are, only gets 24 hours in a day. We can’t purchase extra hours in our day, nor can we sell our unused hours. So carefully thinking through how we spend […]

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4 Ways to Collect Valuable First-Party Data in a Cookieless World

12 Apr

As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realizing that the way we used to target and market users is going to change if it has not already. The details about what is changing can be found in the links above, and […]

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Email Marketing Best Practices for Successful Campaigns

12 Apr

Email marketing has gotten a bad rap over the years. If it brings up images of pharmaceutical offers or unsolicited images, you aren’t alone. In fact, people tend to think of email marketing as nothing more than bulk mail fodder. It may be hard to believe, but it still has a place in the marketing […]

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Announcing the Sustainable Monetized Websites video series

12 Apr

Monday, April 12, 2021 The new series Sustainable Monetized Websites is now available on the Search Central and the Google AdSense YouTube channels. This series focuses on the best practices for people who create or manage content online and monetize it, acknowledging how challenging this can be and assisting them with resources and focus areas… […]

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Get Your MBA in SEO with These 10 Guides, 5 Courses, and 1 Tool

11 Apr

Are you interested in using SEO to build your brand? Or do you want to use SEO to get more leads and sales? Most importantly do you want to avoid the common mistakes that hold back rankings? Well today, I thought I would do something a bit different. I wanted to break down how you […]

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Wix vs WordPress – Which One is Better? (Pros and Cons)

10 Apr

Are you trying to decide between Wix vs WordPress to build your website? While WordPress is the most popular website builder in the world, it is not the only option. After seeing TV commercials for Wix, some of our users asked us to do a detailed comparison of Wix vs WordPress to find out which […]

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How to Find Old Tweets

10 Apr

If you’re searching for an old tweet, there’s an easier way to find it than just scrolling through your timeline. This guide teaches you how. Why Finding Old Tweets Matters There are a million reasons you may want to uncover your own or someone else’s old tweets. Maybe you tweeted a brilliant business idea last […]

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How to Optimize Google My Business and Leverage It for More Sales

09 Apr

One of the simplest ways to gain traffic and customers is claiming and optimizing your Google My Business (GMB) listing. Google My Business (GMB), is a listing of your business’ operating information, reviews, posts, and so much more. To that end, there are a few things you should consider before diving into how to claim […]

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Market orientation – a framework [free template for RACE]

09 Apr

Perhaps the most important step and also the biggest challenge for any marketer is to start with the customer when building a marketing strategy is market orientation It’s perhaps the most significant section of your marketing strategy as you look to create a formal, documented paper where you intend to formally “introduce your customer to the organization”  – to […]

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How to Supercharge Your PPC Performance Using LinkedIn Audiences

09 Apr

As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or sale. One of the best ways to do that is to start integrating the unique […]

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5 Best Transcription Services of 2021 Compared (Cheap & Accurate)

09 Apr

Are you looking for the best transcription services? Transcription services let you simply convert speech to text. You can use these transcriptions for video subtitles, podcast notes, additional written content, and more. In this article, we’ve hand picked some of the best transcription services you can use to transcribe your existing audio and videos. Why […]

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Expanding support for APAC Search Central Help Communities

09 Apr

Friday, April 9, 2021 Earlier in 2020, we opened Google Search Central Help Communities in multiple markets like the Polish, Turkish, and Arabic communities. As we’ve been continuously working to improve support for website owners in more language markets, we’re very excited to announce the opening of our Chinese, Korean, Vietnamese, and Thai Search Central […]

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March 2021 Updates to Paid Media Platforms

08 Apr

In this monthly post, we bring you the latest from all of the major platforms.  Google Ads What: Drive Leads with Hotel Property Promotion Ads Details: Property Promotion Ads are now available globally. Previous to this launch, direct participation in property promotion ads was done through an allowlist. They show prominently in search results for […]

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A Guide to B2B Content Marketing in 2021

08 Apr

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing? We’ll walk you through […]

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popular kids’ hangout or a true asset for brands’ community building?

08 Apr

30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app is so new and fresh […]

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Our Favorite Digital Summit At Home: SMB 2021 Sessions

08 Apr

As part of Digital Summit’s 2021 At Home conference series, the Small and Medium Business event focused exclusively on strategies, tactics, and best practices for small- to medium-sized businesses to take their digital marketing to the next level. Alec Maes and Max Trotter attended two days of tactical sessions for SMB marketers. Here are their […]

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How to Use The Facebook Creative Hub

08 Apr

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? You’re not alone. It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, […]

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What creators should know about Google’s product reviews update

08 Apr

Thursday, April 8, 2021 Google Search is always working to show the most useful and helpful information possible, through testing, experimenting, and review processes. From this, we know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our […]

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