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The Rich Results Test is out of beta

07 Jul

Today we are announcing that the Rich Results Test fully supports all Google Search rich result features – it’s out of beta 🥳. In addition, we are preparing to deprecate the Structured Data Testing Tool 👋 – it will still be available for the time being, but going forward we strongly recommend you use the […]

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How to get more leads on Instagram: 10 Highly effective tactics

07 Jul

30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential for digital marketers to establish their brands’ online presence and successfully source more leads. Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which […]

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21 Worksheets, Templates, and Cheat Sheets

07 Jul

SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step […]

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19 Tips for Highly Effective Marketing Meetings

07 Jul

Meetings are a vital business tool to exchange information, facilitate communication, and progress toward company goals. But, far too often, meetings are long, boring, or missing a clear purpose. What’s more, the COVID-19 pandemic has caused a shift in how many companies conduct meetings from afar. Image Source The good news, however, is best practices […]

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How to Easily Add Title Attribute to Images in WordPress

07 Jul

Do you want to add the title attribute to images in WordPress? The title attribute makes images on your WordPress site more accessible and SEO friendly. Similar to the alternate text, the title tag allows you to provide additional information about your image. This helps screen readers and search engines understand the context of the […]

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How to rise above the noise and win millennials’ hearts

07 Jul

Millennials want the same thing as every other age group, it’s just the channels for delivering it that have changed They have youth, influence, and spending power. They can also spot BS from a mile away, and it’s not easy to win their hearts. EContent even predicts that Millennials – or Generation Y – will […]

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Essential Survival Tips For DTC Brands During The Pandemic

07 Jul

There’s no way around it: times are tough for everyone at the minute. Retailers, as well as direct-to-consumer (DTC) brands, are suffering greatly as a result of the shock brought on by the COVID-19 outbreak. However, the sudden upheaval is also bringing out the best from leaders in our industry, as they craft […]

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5 Ways to Advance Diversity, Equity & Inclusion on Social

07 Jul

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. consumers say it’s important for brands to take a stand […]

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How to increase organic traffic: 14 Practical tips

06 Jul

30-second summary: Organic traffic is the best shareware way to attract visitors who already want to make a deal. You should conduct a good SEO analysis and take care of the quality of your site to increase it. You can get more organic visits if you develop a strategy, eliminate technical errors of your site, […]

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Grammar for Marketers: How to Mind What Your Brand Says

06 Jul

The importance of grammar for marketers can’t be overstated. Sure, you probably haven’t thought much about sentence structure or punctuation since high school. That’s what autocorrect and grammar-checkers are for, right? But errors can still run rampant despite such tools. Grammar mistakes on social media are particularly tricky when your message has gone live and […]

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9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds

06 Jul

So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. […]

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Tips for Building Expansion Proposals

06 Jul

When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things that “past you” can do to make “future you” look like a genius with minimal effort. Keep track of your […]

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How to Add a Free Shipping Bar in WooCommerce (& Increase Sales)

06 Jul

Do you offer free shipping on your WooCommerce store? Offering free shipping is a proven way to reduce cart abandonment and increase overall sales conversion. The challenge is that most store owners fail to clearly highlight the free shipping offer. In this article, we’ll teach you how to add a free shipping bar in WooCommerce […]

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Interview with Lior Davidovitch, the founder of PUBLC

03 Jul

30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and more. […]

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Do you have a Google Analytics measurement plan?

03 Jul

7 missed customization actions in your Google Analytics set-up that you can fix now Google Analytics can sometimes be very overwhelming, I know, I’ve been there. Getting access to an account about 12 years ago, I remember just looking at all the reports and thinking “wow, look at all that data”. Like many others, I […]

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Which CX metrics to add to your marketing KPIs

03 Jul

Metrics are your marketing scorecard, which is why you need to ensure you’re tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re winning the marketing game. When they’re trending downwards, you’re on the losing team (at least […]

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How spam reports are used at Google

03 Jul

Thanks to our users, we receive hundreds of spam reports every day. While many of the spam reports lead to manual actions, they represent a small fraction of the manual actions we issue. Most of the manual actions come from the work our internal teams regularly do to detect spam and improve search results. Today […]

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Top 9 ASO Mistakes | PPC Hero

03 Jul

App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the conversion rates. The biggest dream and at the same time goal of every mobile publisher […]

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How A/B and multivariate testing can skyrocket your social media conversions

03 Jul

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s variables to work, with various text boxes, images, and call-to-actions capable of being tested among different audiences simultaneously. Where A/B testing can perform trials of two ideologies, multivariate testing […]

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7 Best Instagram Plugins for WordPress (Easy to Use)

03 Jul

Are you looking for the best Instagram plugins for WordPress? Whether you want to display your Instagram photo feed, create an Instagram slider, add the Instagram icon with a link to your profile, or create an Instagram giveaway to grow your followers, this list is for you. In this article, we’ve hand-picked the best Instagram […]

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Using Instagram Stories During a Launch: Promotional Strategy

03 Jul

Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories? To explore how to use Instagram Stories during a launch, I interview Alex Beadon on the Social Media Marketing Podcast. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is […]

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How to Use Lead Form Extensions in Google Ads

03 Jul

What are Lead form extensions? Lead form extensions are ad extensions that show beneath search ads on mobile and tablet devices. They allow users to provide contact information directly through the ad on the search engine results page (SERP), rather than clicking through to the site and converting there. If the user is signed into […]

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How Google Might Rank Image Search Results

03 Jul

Changes to How Google Might Rank Image Search Results We are seeing more references to machine learning in how Google is ranking pages and other documents in search results. That seems to be a direction that will leave what we know as traditional, or old school signals that are referred to as ranking signals behind. […]

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How Google Might Rank Image Search Results

03 Jul

Sharing is caring! Changes to How Google Might Rank Image Search Results We are seeing more references to machine learning in how Google is ranking pages and other documents in search results. That seems to be a direction that will leave what we know as traditional, or old school signals that are referred to as […]

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The three most critical marketing metrics to measure right now

02 Jul

30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago.   The situation that has unfolded over the last few months has thrown “business as usual” out of the window. Budgets are tight, events are canceled, and […]

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Your guide to rock star in B2B marketing

02 Jul

B2C strategies can also be used for B2B audiences, after all, all marketing is human to human B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones, right? Or are there strategies that translate from consumer-focused organizations to B2B ones? In a word, yes…and […]

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The state of digital skills in agencies

02 Jul

Discover the digital skills your agency needs and how to develop your team Our guide to developing digital skills in your agency came about through conversations I have had with agency clients over the past few years. And from my time running large teams in agencies, recruiting or developing new digital talent. I’m biased but […]

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YouTube Video Builder – Video from Images

02 Jul

Video advertising. Nearly every brand wants to test it, but nearly every brand struggles to create compelling video assets.  “We don’t have anyone on our team that can create video.” “We don’t have the budget to hire a creative agency.” “Our creative team doesn’t have time or the expertise to create the videos we need.” […]

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