How to Keep Your Digital Event Engaging 13 Jan The world has gone increasingly digital, both by choice and by necessity. In-person events have been put on pause; therefore, digital networking tactics are the new go-to. This means that if networking events and conferences are a part of your brand and marketing strategy, it’s time to rethink your approach. Networking events have a million […] Read More
What Facebook Watch Will Mean for Marketers 13 Jan It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, […] Read More
7 Ways To Create Better Social Media Content With Data 12 Jan The social media content calendar is the crux of every social media marketer’s strategy. When done well, content brings your audience closer to your brand, demonstrates your brand’s personality and most importantly, supports your goals. But what really drives your KPIs? What is it that your audience feels when they come across your content that […] Read More
Making the argument for nofollow links in SEO 12 Jan 30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for our efforts? Are nofollow links worth the pain? Are nofollow links a waste of time? SEO practitioners have for years been told that nofollow links […] Read More
How to Create a Custom Page in WordPress 12 Jan Do you want to create a custom page in WordPress? A custom page lets you use a different layout from your regular pages in WordPress. Many WordPress sites have custom page layouts for their sales pages, landing pages, webinar pages, and more. In this article, we will show you how to easily create a custom […] Read More
The Top 10 SEO Trends To Drive More Traffic in 2021 12 Jan Search engine optimization (SEO) is one of the most effective ways for attracting potential customers to your website. But here’s the thing—you need to use it in the right way. According to stats, there are an estimated 3.5B searches on Google each day. But while only 0.78% of Google searchers click on results from the second […] Read More
Five reasons why clients are leaving your agency 12 Jan 30-second summary: If you’re focusing solely on growth, you may not be seeing the huge impact that customer churn has on your agency. Acquiring a new client costs 5X more than retaining an existing one. Service Provider Pro uses their expertise of helping over a thousand agencies with their systems and processes to share five […] Read More
The New and Improved Ubersuggest: Better Data 12 Jan With SEO one of the most important things is data. You make your decisions based on what the data tells you. If you make a change and your rankings go up, you know you’ve made the right choice. And if your rankings go down, well, you’ll have to look into what happened and why. But […] Read More
Introducing Google News performance report 12 Jan Tuesday, January 12, 2021 Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on news.google.com. Publishers can access their performance report through Search Console by clicking Google News in the left navigation’s performance section. The report […] Read More
How Tracking Social Media Shares Boosts Your Campaigns 12 Jan Chances are you’re already tracking social media shares. But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. Because your social media shares are a treasure trove of actionable information. From identifying your top-performing content to uncovering messages […] Read More
Small business marketing: 6 strategies for growth 11 Jan If you’re planning to launch or grow your SME in 2021, discover 5 small business marketing strategies to accelerate your growth from startup to long-term stability Launching a start-up can be an exhilarating experience. However, there’s a difference between launching an enterprise and being able to grow a small business so that it becomes a […] Read More
All You Need To Know About Customer Lifetime Value (CLV) | The Click Fraud Blog 11 Jan As a marketer, you might have seen reference to CLV, or customer lifetime value. Sometimes referred to as lifetime customer value (LCV), this is a useful metric that can be handy when managing your marketing budget or strategy. By understanding how much a customer may spend with your company over a period of time, you […] Read More
How to Embed Facebook Albums in WordPress 11 Jan Do you want to embed Facebook albums into your WordPress website? Embedding Facebook albums is a great way to boost social engagement on both your WordPress website and your Facebook page. In this article, we’ll show you how to easily embed Facebook albums in WordPress, step by step. Embedding a Facebook Album in WordPress WordPress […] Read More
20+ Fabulous (and Affordable) February Marketing Ideas 11 Jan February, of course, is more than just hearts and candy. In addition to known holidays like Valentine’s Day, Mardi Gras, and Presidents Day, It’s Home to Black History Month, Children’s Dental Health Month, Random Acts of Kindness Day, and lot’s more, like Love Your Pet Day. In this post, I’m going to give you a […] Read More
Index Coverage Data Improvements | Google Search Central Blog 11 Jan Monday, January 11, 2021 Helping people understand how Google crawls and indexes their sites has been one of the main objectives of Search Console since its early days. When we launched the new Search Console, we also introduced the Index Coverage report, which shows the indexing state of URLs that Google has visited, or tried […] Read More
Best Employee Retirement Plan Reviews of 2021 10 Jan Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Starting an employee retirement plan is not too hard or expensive, even for small businesses. Plus, these programs offer tax advantages to both the employees and the company, which leave more money in everyone’s […] Read More
How to Make Money Blogging in 2021 09 Jan Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Is it actually possible to make a living out of blogging? Or is it just a myth? Here’s the good news: You CAN make money from blogging. You just have to do it right. […] Read More
Tips for Engaging New Consumers | 09 Jan Do you have an email marketing strategy? Email marketing is a strong part of a digital marketing strategy. Many businesses prioritize social media presence and sharing. However, email marketing can be a great move for business growth and engagement. Reports show that email marketing can give the highest ROI, over $42 for every invested dollar. […] Read More
Do’s and Don’ts of Landing Page Design 09 Jan Home >> Uncategorized >> Looking For a Smooth Touchdown: Do’s and Don’ts of Landing Page Design Does your website have an effective landing page? Your landing page is one of the first things that your users will see when they visit your site. Often, it will leave the first impression of your business. A good […] Read More
Why You Should Audit Your YouTube Channel 09 Jan How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users, YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity […] Read More
A review of the most unusual year for search 09 Jan 30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites. Bing attempted to build on its approximately 2.8% global search engine market share by adding a Bing app to Xbox. […] Read More
Organic LinkedIn Marketing: Proven Techniques for Marketers : Social Media Examiner 08 Jan Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Source link Read More
8 Best Popular Posts Plugins for WordPress (Compared) 08 Jan Are you looking for a way to show popular posts on your WordPress website? Displaying popular posts helps your visitors find your best content and increase your page views. It’s also a great way to interlink your pages to boost SEO. In this article, we will share the best popular posts plugins for WordPress. Why […] Read More
How brands should meet customers in their new (virtual) reality 08 Jan 30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs and try-ons, once built, can be repurposed in marketing ads, social media, personalized sales demos, and even product redesigns. Elly Uz, content marketing manager at interactive 3D streaming […] Read More
Mobile App Development Trends for 2021 and Beyond 08 Jan New technology in mobile application development, and in the devices themselves, has been a fundamental aspect to the way the world has changed. From being a bulky luxury several decades ago to a vital object today, mobile phones have witnessed an enormous transformation in a very short period of time, with new mobile […] Read More
The Ultimate Guide to Using UTM Parameters 08 Jan Do you know which online marketing campaign drives the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, wouldn’t it helpful to have an advanced tracking option that keeps you on top of the marketing campaign that drives maximum traffic […] Read More
How to analyze on-page copy quality 07 Jan 30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a search user, hence semantic […] Read More
How to grow your e-commerce business in 2020 07 Jan In order to grow your e-commerce sales, you need a strategy in place to help promote an increase in conversions E-commerce will continue to grow in 2020. In fact, Statista has predicted that retail e-commerce sales will hit $4.2 trillion in 2020, up from $3.5 trillion in 2019. If you’re serious about your e-commerce business, […] Read More
Four Ways Google Analytics 4 Will Improve Your Data 07 Jan In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot of technical details and jargon surrounding that move. But analytics and marketers want to know one thing: What does it take to upgrade, and is […] Read More
How to Recover and Restore Deleted Pages in WordPress 07 Jan Are you trying to recover deleted pages in WordPress? If you accidentally deleted a WordPress page, then it is possible to recover it from Trash. In this beginner’s guide, we’ll show you how to easily recover deleted pages in WordPress and WooCommerce. How WordPress Handles Deleted Pages? Just like your computer, WordPress moves deleted items […] Read More
