How to Create Stellar Niche Paid Ad Campaigns 20 Sep If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience. There are a billion social […] Read More
Is Social Media Outsourcing the Best Way for You to Grow? 20 Sep If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. That’s why outsourcing social media is so common for brands big and small. Because putting […] Read More
How to structure an IT marketing plan using the RACE Framework 20 Sep How to use the RACE Framework for IT marketing planning As a technology company, it’s important to use the most up-to-date IT marketing methods to reach your key demographic and generate maximum revenue. The RACE Framework focuses on how to improve your IT marketing across the full customer lifecycle, from creating awareness to build an […] Read More
3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads 20 Sep Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have the deepest intent, there are […] Read More
How to Notify Subscribers of New Posts in WordPress (3 Ways) 20 Sep Do you want to notify your website subscribers about new posts on your WordPress blog? Notifying your subscribers about new content helps you stay in touch with your visitors, bring them back to your website, and convert them into customers. In this article, we’ll show you how you can notify subscribers when new posts are […] Read More
Internal linking for SEO: The complete guide 20 Sep From site menus to blog posts, every website uses internal links. Yet, when you think about SEO and linking, your mind automatically goes to backlinks. There are countless articles explaining the ins and outs of getting quality links from other websites. But what if I told you that a good internal linking strategy can boost […] Read More
How to Limit Authors to their Own Posts in WordPress Admin 19 Sep Do you want to limit authors to editing their own posts in WordPress? If you run a multi-author site or allow guest posts, then it’s a good idea to restrict contributors to only see their own blog posts in the dashboard, and keep them from viewing the posts of other authors before they’re published. In […] Read More
How to Show Latest Videos From YouTube Channel in WordPress 18 Sep Do you want to show the latest videos from a YouTube channel on your WordPress website? YouTube is the most popular video platform in the world. By adding videos from your YouTube channel to your website, you can get more views and increase engagement. In this article, we’ll show you how to show the latest […] Read More
A Complete Guide to Start Vlogging in 2021 18 Sep If I told you that you could become a successful YouTuber/vlogger, would you believe me? YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m […] Read More
How to Conduct a Social Media Audit in Just 30 Minutes 17 Sep The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working […] Read More
How to create a powerful marketing technology stack [Infographic] 17 Sep A flow chart to create a marketing technology stack tailored to your business needs We talk about the importance of using the right digital marketing tools a lot here at Smart Insights. When used correctly, a marketing technology stack can save you time, boost productivity and lead to better marketing outcomes. But with so many […] Read More
How to Automate Your Instagram Marketing and Get 132% More Engagement 17 Sep If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, […] Read More
The Ultimate Guide to Grow Revenue 17 Sep At Blue Corona, we know a lot about plumber marketing. In the past decade, we’ve meticulously tracked every single advertising strategy we’ve tried for our customers—a great deal of which are plumbing companies—which has allowed us continuously to uncover insights about what works and what doesn’t. And because we’re so passionate about seeing small to medium businesses […] Read More
6 Best Reseller Hosting Plans of 2021 (Best Value + Quality) 17 Sep Are you looking for the best reseller hosting? Reseller hosting lets you sell hosting services just like a web hosting company. Web designers, developers, and agencies can offer reseller hosting as an addon service for clients and customers. In this article, we’ll share our favorite reseller hosting so that you can choose the right hosting […] Read More
More information on how Google generates titles for web page results 17 Sep Friday, September 17, 2021 Last month, we shared about our new system for generating titles for web page results. Thanks to your feedback, which has been much appreciated, we’ve further refined our titles system. Here’s more about what we’ve been doing and some additional guidance for creators. Title elements are used the most As we […] Read More
Dive Into Social Media To Augment Your Keyword Research 17 Sep Dive Into Social Media To Augment Your Keyword Research Take a close look at the various aspects of keyword research. You will find that it focuses a lot on the online behavioral traits of the target audience and uses information about the audience demographics, what they do, where they go, who they like, and what […] Read More
What is Google Discover & How Do You Optimize For It? 17 Sep What Is Google Discover? First launched in 2016 under the name Google Feed, Google has since revamped this Google mobile app feature to its current version: Google Discover. 💡 Since its release in 2018, Google Discover has gained over 800 million monthly active users. Google Discover is available on Androids, iPhones, and iPads via the […] Read More
18 Ways to Improve Your Organic Click-Through Rate (CTR) 16 Sep Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “keyword stuffed,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your […] Read More
13 Useful Social Media Tools to Try Today 16 Sep If you’ve been using social media marketing for your brand for a while, you might have begun to realize that relying on only native apps is limiting. Add on another platform or a new team member and your workflow starts to clog up. Social media tools are necessary for your brand to excel in its […] Read More
How to Work With the Media in Digital PR 16 Sep In digital PR, we rely heavily on the media. Working with news stations, editors, journalists, and reporters is an essential part of our job. How we work with the media—the information we give, the assets we provide, and how we respond to their questions—can make or break the coverage and links we get during each […] Read More
What to Know (& Do!) 16 Sep Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re typing into Google? Last year, Google took away some of the fun with limitations they […] Read More
How to Unlock Your “Not Provided” Keywords in Google Analytics 16 Sep Are you looking for a way to see ‘not provided’ keywords in Google Analytics? Google Analytics is a powerful tool that shows how people discover and interact with your website. However, when you try to view which keywords they use to find your site, you often see ‘not provided’ in Google Analytics. In this article, […] Read More
The Importance of Email List Maintenance 16 Sep Most of us know that building our email list is important, but many people focus too much on growth and wind up neglecting maintenance. Email marketing campaigns aren’t ‘one and done,’ and neither is your list. Just like your home, your body, and your relationships, your email list requires upkeep to stay healthy. Regular review […] Read More
Are you a T-Shaped Marketer? 15 Sep 5 Reasons to consider a life as a T-Shaped Marketer There has been much talk within digital marketing of the necessity for marketers to broaden their skill-sets and to embrace and learn the wide range of digital channels (40 in this count) to reach and engage with your audience. The approach of developing a range […] Read More
5 Seasonal Marketing Takeaways From Fall Flavor Fever 15 Sep The fall season doesn’t officially start until late September. Unofficially, autumn started in August, marked by the earliest arrival yet of Starbucks’ beloved seasonal beverages. Pumpkin has entered the chat. 🎃 — Starbucks Coffee (@Starbucks) August 24, 2021 Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many […] Read More
DataOps Solutions: Software, Tools, and Alternatives 15 Sep Data is changing the way we do business. The amount of information available to us as business owners and that we should be processing and using to our advantage is staggering. The amount of digital data, made and distributed, is 79 zettabytes. A zettabyte is one sextillion bytes. It’s a lot. By 2025, that number […] Read More
The Future SEO: Boardroom edition 15 Sep 30-second summary: SEO’s dynamic nature and Google’s mysterious algorithm specifics keep the industry on its toes Is it possible to simply spot the inefficiencies of SEO in its infancy and foresee trends? With over 20 years of leadership roles, SEO pioneer Kris Jones taps into his experience to help SEOs derive more strategic value Pretty […] Read More
What is Schema Markup & 6 Easy Types for Small Business 15 Sep For any digital marketer who wants to elevate their SEO performance, taking the time to add schema.org markup to their web pages can help those pages appear in rich results, which are more clickable and desirable to users. But many hesitate to work on the backend of their websites. They know that schema is important, but […] Read More
How to Improve WordPress Search with SearchWP (Faster & Better) 15 Sep Do you want to improve your WordPress search with SearchWP? By improving WordPress search, you can show your users the most relevant results to improve content discoverability and make more sales. In this article, we’ll show you how to improve your WordPress search with SearchWP easily. What is SearchWP? SearchWP is the best custom search […] Read More
9 Best Affiliate Programs for YouTubers in 2021 15 Sep So you’ve got your own YouTube channel and you want to earn passive income. In that case, you’d better get to know the best YouTube affiliate programs. The case for YouTube affiliate marketing is pretty clear. By the end of 2021, an estimated 1.86 billion will be using the video streaming platform. Importantly, the days […] Read More
