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SEO also known as Search Engine Optimization. As the name suggests, it’s the methodological and systematic process of optimizing your post or blog or web content allowing it to rank better in Search Engine Results Page (SERP) for your customers
Well, you see Google is a Search Engine, and its main moto is to help its customers aka the searchers find relevant, useful, actionable material to consume. Well that’s what we do on google too. Don’t we!
So, when ever a search query, a search keyword or keyphrase is typed in by a searcher just like you and me, google goes into its database of stored files (called Indexed Files) all across.
Keeping relevancy of the search term intact, in fraction of seconds it goes through all the files based on various parameters like keywords used, intent of the content, past performances of the page or post like Page Dwell Time, Bounce Rate, Click Through Rate (CTR), demographics and region putting up the results on the SERP
Understanding how google functions, we can dive deep into how SEO helps rank better?
As discussed above, SEO is process and google looks at the site performances and KPIs. This helps us understand some very important aspects and forces us to look at these 12 SEO basics and their Strategies
Here, we need to keep in mind that though these are the basics, yet there are so many aspects within each that in general people skip and do mistake in their SEO initiatives. And that’s totally fine 😊 as SEO is not a one-time thing but a repetitive systematic and strategic process to achieve your business and digital goals
What matters is how efficiently you or your Local SEO Agency or Digital Marketing Consultants, even your In-house SEO and Digital Marketing Partners are performing following the best SEO working standards
Let’s start diving deep
Use these 10 simple hacks to draft a great content
We all know “Content is King”. After all every customer or audience of yours is interested in consuming your content that is relevant, useful and can help them solve their queries
Content Hacks that help you draft that quality content for consumption !
But, that’s not all… keep reading for details
As, the drafted content is for your customers but it is going to be in googles’ platform, there are some points that should be kept in mind while writing
We can Classify Content in below categories like below:
Images, Video, Inforgraphics and other multi media always help your customers stay longer and consume your content. Having that being said, here are 12 Do’s & Don’ts to Optimize your Content further
How to find great and relevant topics to write?
There’s only one point to it, that we believe strongly – research, Quality Research. Know what your followers are looking for. What type of Search Queries are being made? Not only on Google but also in other search engines, social platforms like Facebook, Instagram, LinkedIn and Quora
Different and relative queries are being floated continuously across the web looking out for solutions. It could be for research purposes, for knowing about your company, for buying products and services that you sell and provide respectively
Giving a good amount of time towards researching will always help you find topics related to your niche and area of expertise. This help avoid what’s commonly known as “The Writers Block”
Fun Fact: Attention Span of Gold Fishes = 9 Seconds and that of Humans? Wallah… its less than that. Just 8 Seconds
Today we have overflowing content all across. And with such a small Attention Span, Topic Selection is no more just an Art, but has to be Scientific rigorous and extremely relevant to avoid “Content Chaos”
How to do Keyword research to rank fast?
Well, we all know the importance of Keywords in SEO and Ranking of your targeted pages in Google Search Results. This helps establish relevancy of the content in the page you have written with the search query and search intent of your Searcher
But that’s not all. Did you know?
Keyword Research for business differs industry to industry, Product to Product, Service to Service, Geography to Geography, search pattern in your targeted region or country, county or state even city. Topics that are Trending and likewise. You can read our blog how to use these 10 simple hacks to draft a great content
Continuing further, follow these 10 Step by Step Keyword Research Techniques:
Step 1: List out your competitors that you want to overcome
Step 2: Go through their website pages or those that you want to target. Make a list of keywords that you find in them. Don’t forget to categories them. It will help you in upcoming steps
Step 3: Using each keyword or set of relative keywords, go to your Google Keyword Planner and check for New Keyword Ideas. This will help you get ideas for more relevant keywords
Step 4: Now go to Google.com or Google.co.in where ever you want to rank your keywords for. Type these keywords and start going through the list of results that get populated
Step 5: This populated list of results will help you understand more about your competitors and the pages with their content that rank for using that particular keyword or keyphrase
Step 6: This will also help you understand the word count of the pages/ blogs, way these pages have been written. Do make of a note that
Step 7: Also, don’t forget to go through the list of Latent Semantic Indexing (LSI) Keywords. These are the keyword or phrases that google shows at the bottom of the search page below the list of results. Do note that the list varies page to page. You can take a note of the same and include in your word dictionary of keywords for that particular topic
Step 8: Once you have made the list of keywords Generic, Long Tail Keywords, 2 Word Keywords and relevant words. Populate it in an Excel Sheet
Step 9: Do one last check of these keywords and look for their Average Monthly Search volumes, and Keyword Difficulty Score
Step 10: Repeat all the above steps for all your pages, products/ services offered for every keyword that sounds relevant
This is little tedious, but will for surely help you select the Right Keywords for your targeted niche
Along with this there many List of SEO Keyword Research tools that you can use to improve your research speed and efficiency. But the core remains the same
You can click below to find the respective links from this List of 10 Free SEO Keyword Research Tools
Hope these keyword research steps and free SEO tools help you do a great Keyword Research
Here we have covered the 1st 3 topics of Successful SEO Strategy. We will be covering others in our Part 2 of the article. Stay tuned and keep improving your traffic 😉
Feel free to connect with us over email: [email protected] or whatsapp us at +91 9330135589. We would love to be your SEO Agency in Kolkata and help you grow your business’s online presence and visibility with a tactical and aggressive Strategy of working
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