Right Topic Selection is an Art That Makes Customers Long for More

“You can make anything by writing.” – CS Lewis

Such is the power of meaningful and effective writing. We put all our thoughts into that piece of writing that we are putting together. Research, analysis, perceptions all matter when we write. After all there will be someone who reads it and judges it. Therefore, the need to choose the topic of writing wisely. The subject of the writing must be powerful enough for the writer to write.

Right topic determines the right research and then the right outcome of the hard work. Similarly, for SEO (Search Engine Optimisation) content plays a vital role. Google rankings depend largely on the freshness and depth of content being uploaded. The best content marketing agency in India aims to write SEO-related content.

In this competitive world everyday newer and better ideas are getting noticed. Relevant and updated blogs, articles are constantly uploaded by websites to draw more customer attention. To be ahead in the market and get the best results out of meaningful content you may want to concentrate on the following points:

#1: Go with the latest trend: Ask your content writers to do a thorough research before they choose a topic to write. With millions of people surfing the internet to find keyword related content, it is important to observe the trend people are following. Noticing frequently used keywords, observing changes if any in the pattern of search, etc., can be of immense help for the writers. At the end of the day, the aim of all SEO experts is to upload relevant content that attracts attention and adds value to the reader, thereby, increasing traffic.

#2: Find relevant topics: After you do the keyword research, try and look for similar content on the internet. For example, if you are writing for a restaurant, your aim should be to look for what type of food recipes or dishes or ambience which describes the restaurant and other related topics searchers are searching for majority of the times. Your topics should be relevant to the keywords and the subject matter. Basically, it needs to be relevant to what the consumer is looking for.

#3: Check the website: First do a thorough study of the client’s digital assets like the website. Their products and services can make for interesting topics that most new customers would like to read about. But after a while when the website has been in the domain for quite a long time, choose for topics that are related to regular updates on the website. Daily revised content will not only draw attention of customers but will also help the brand connect well with the existing customers. This will eventually build up a relationship in which the customers would want to read/know/learn more about your organization.

#4: Ask people: Although this seems to be a far-fetched idea, still it is a good one. In case, you are finding it extremely difficult to come up with a relevant topic or you are facing a writer’s block, the best way to overcome it is by talking to people. Randomly ask people what they think about the topic, their views and perceptions. Who knows, maybe a lively discussion can give you a new and relevant topic to write on!

Since, content is a vital part of any SEO strategy, it is extremely important that you pay enough attention to it. Look for content writers who are not only professional but also adept at writing SEO content that will be beneficial for your brand’s visibility and boosted traffic.

Get to know more about content Writing Strategies that work for you.