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SEO or Search Engine Optimization is the simplest way of ranking websites as per the frequency in which it is searched by customers. Follow certain steps to ensure that your website and brand gets proper ranking on search engines. This is done via several processes and techniques that make SEO services a completely integrated process towards customer satisfaction
There are some vital aspects that need to be followed in order to optimize a website
Keep reading to learn better
The first and the most important step of SEO is to choose a good domain name. This should be not only catchy but also easy to pronounce, spell and remember. This helps in improved Brand Recall. If it is too difficult, visitors are likely to misspell the company name and therefore, easily miss it and those who are searching your services or products may land to your competitors’ site. Also choosing branded domains is far more profitable an idea for the long term. Building credibility and links to branded domains is easier than other domains. If the domain is not branded, people might mistake it for spams
Choosing the right keyword(s) is the second most important aspect of a good SEO service. Before you start adding relevant content to the website it is important to target the content for the right keywords. While researching for suitable keywords always ask yourself: What is the page all about? What is the main objective of the page? This will help in targeting specific and relevant keywords rather than the generic ones
Generic Keywords always have high competition, thus making it difficult and time taking to rank. Hence, a mixture of Keywords needs to be selected
After the keywords have been mapped to the product type, service category, objective, etc., crafting the content is next most important aspect. High quality and relevant content is important for achieving top rankings. Content can be anything that attracts, educates and awares the customers through well researched and customized writing. These include:
While writing content remember to focus on:
Now the quality content that has been crafted for the website needs to be optimized so that search engines can read and understand the content as well. Hence, choose SEO-friendly URL structures. If the URLs have vague numbers and punctuation marks; like visitors, search engines will find it difficult to understand the page. In order to do this, remember to:
After optimizing the website successfully, creating an accurate technical set up is important. It is here that the use of Google Analytics & Google Console comes into use. It is important to measure the effectives of your SEO strategy implemented. This is done by data interpretation of your website’s performance. For this using Google Analytics & Google Webmaster is useful as its free, easy-to-use and provides detailed information about the visitors’ behaviour on the site. Also, there are other tools like Google Search Console and Bing Webmaster Tools that give in depth information like who is linking to the site, what search terms are influencing visitors to visit the site, etc.
Our SEO experts headquartered in Kolkata, follow these ground rules and many more tactics to provide a healthy platform for websites, helping you receive more traffic by improved keyword ranking. However, this is not magic and takes time to bring up desired results. Be patient and be positive. All the best!
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