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With the recent development and changing trends in the technology market, it will be right to say that TikTok is the hottest social platform at the moment. It has become a platform for contemporary youth culture. Which is why TikTok marketing strategy and its popularity is skyrocketing. If you see the depth of it, then you will notice that it also reveals a few interesting observations that reflect the direction in which social media is headed. The direction looks pretty promising with meme-driven, highly personalized algorithms and untethered real-life connections or social graphs
This evolution is partly influenced by the demand of private social channels like TikTok and Instagram to become the public domain where people earn social capital by participating using the meme culture. Responding to the current social media environment, there is even a growing online sector that denounces social media completely and questions why we even need it in the first place to be incorporated into the digital marketing strategy
The future of social media looks bright with performative, algorithm-driven platforms like TikTok on one side and messaging platforms like WhatsApp and Messenger on the other for dealing with interpersonal and social communication
Marketing on TikTok is becoming popular because:
In India, impact of TikTok social media marketing and its memes are linked more to pop culture, however, in China it also connects to the field of commerce
WHAT DOES THE FUTURE HOLD?
Stealthily it is becoming a popular app that is building a strong audience base. Ideally speaking, it is becoming a good source of information for the audience and a good channel of communication for the business owners. With changing trends and time, it will soon become a medium that people will look forward to in terms of research and ability to cater to audience
The future of TikTok marketing strategy in this growing social media arena looks quite promising. The fame and name that it is giving to people are making them feel more important than ever before. With the growing influence of TikTok, investors will find newer ways of reaching out to their audience
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