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What is Voice Search Optimization?
Voice search optimization (VSO) is nothing but voice-based search engine optimization. It actually initiates the method of voice dominated search results. Through VEO (Voice Engine Optimization), your location, content and brand information are optimized to provide better search results to users
The reasons for VEO getting increasingly popular are:
Ever wondered where do the voice-activated devices gather information from?
According to recent researches, 57.8% customers use voice search on smartphones and 60% use voice search from home
Users speak in their colloquial/ regional language while doing the voice search, it is, therefore, advisable that marketers use localized and simple content. Comprehending the users’ conversational needs is important for the marketers if they want to use voice search as their basic mode of optimization
Steps to Get Started with your VEO Strategy
What to do while testing voice search?
Voice Search Vs. Traditional Search
Traditional search has always been people’s favourite; however, it has been over-taken by voice search already for the following reasons:
Optimize your website for voice search by:
What could be the possible strategies to follow to optimize content for voice search?
Optimize Content for Rich Answers – A recent voice search study revealed that 70% of all answers that returned from voice searches occupied an SERP feature. Some SEO related terms to remember in this context would be:
Re-structure Content – With voice search being more conversational compared to traditional search results, content should be concise and to-the-point
Think of Frequently Asked Questions (FAQs) – While planning the content for voice search include FAQs that would be commonly asked by people. Since the language used is colloquial compared to traditional search, so, considering the phrases people commonly use is important
Effects of Voice Search on Search Engine Optimization
The Future of Voice Search
The future of voice search looks quite promising. It is rapidly picking up pace and becoming the No. 1 must-have for any website out there. Be it Google Now, Siri or Amazon’s Alexa, these have acted as platforms that have improved the way people look up and receive information. It has reduced the search time drastically, making information availability faster and easier
Voice search has become increasingly popular over the years and it is soon going to be the only solution for all SEO needs. Those of you who have already adopted this mode of optimization, your brand visibility will become significantly higher. Also, for this you must take the help of our expert SEO agencies in Kolkata
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