Easy Tips for SEO Friendly Podcast


Along with technical SEO and link building; high-quality, interesting, engaging contentis one of the three main assets of any successful SEO strategy for podcast

According to traditional content strategies, the use of blog posts, articles, images, and sometimes videos play a big role in high search ranking. Although these are popular mediums of optimization, podcasts can also be considered equally important, however, they are often overlooked and underestimated

In 2020 SEO for podcasts will have the ability to build your brand and attract direct traffic, along with adding rich content to your site and supporting your link-building efforts. Of course, to do so, you have to know how to optimize your podcasts for SEO, and also know how to rank well on the platforms specific to podcasts. So, to learn more let’s dive deep reading these podcast SEO tips

1. The Title has it All!

Your title makes it easier for anyone to find your podcast on iTunes and Google Play! Apart from the title, iTunes ranking algorithm for podcasts also emphasise on:

  • Number of subscribers
  • Number of reviews for the particular podcast

REMEMBER: The title of your podcast must be interesting but not obscure. It should be able to clearly explain what your podcast is all about! You can also add a subtitle to make things even more easy to understand and relate to:

  • Keep your title crisp
  • Use relevant keywords
  • Optimize the description of your podcast on Google Play
  • Keep the content of the podcast clean and devoid of inappropriate language, as upon iTunes labelling it as ‘explicit’ your podcast will not reach out the larger audience and market

2. Optimize your RSS feed

Although the use of RSS feed has decreased over the years as compared to the past, they are still quite important. Essentially, your RSS feed is what people subscribe to when they subscribe to your podcast on any platform

  • Your feed provides podcast information to the platforms
  • For any update you make to your title/description, you must update the same on your RSS feed
  • Ensure that your RSS feed is good and compatible and won’t break

3. Leverage your Website

Even though podcast is an audio file, you can still get SEO points by making your website the most important destination for Google to drive traffic

REMEMBER: A good podcast is just another type of content that you can use to attract trusted links to your site!

  • In cases where a writer is considering to link to your podcast, it would be a good idea to show them other authoritative sites where your content has already been linked to
  • This will make your podcast trustworthy and authoritative and definitely one worth linking to
  • Another tested and easy way to leverage your reach would be to share the details of your podcast, like – episode description or recap, transcripts, checklists, worksheets, etc.

REMEMBER: If you are adding a transcript, make sure that it is a text-rich piece of content. Present it nicely so that customers are eager to go through it more! There are times when people in offices are not allowed to use speakers. Having the transcript always help them go through the content

Best Seo Sem Podcasts Infographic
Image Courtesy – kubix.digital

4. Recycle the Content

Another podcast SEO tip would be to recycle the existing content and transform it into another piece of relevant and high-quality piece of information. This is a good way to use existing resources to boost authority and improve ranking. Furthermore, the content can be reused in the form of:

  • Articles/blogs
  • Infographics
  • Slide presentations
  • Videos

This will add more SEO value to the podcast

5. YouTube

YouTube, as you likely know, is the second most trafficked site on the web after Google, serving over a billion users. When considering any SEO strategy, for your podcast content, YouTube should always be a part of your strategy

You can also share your podcast here, allowing your trusted audiences to keep a track of the new developments in the specific sector or industry

REMEMBER: Not only is YouTube a huge search engine but its content frequently and appears in the main body of Google search results as well!

6. Podcast for Link Building

Make your podcast content as much interesting as you can. The interest value in your content will attract links

  • Get a podcast guest speaker to promote the podcast on their own site
  • Look for podcast guests who might have an interest in promoting the episode because they will get a business benefit out of the exposure
  • Talk to podcast guests about linking back to you, and ensure you follow up with them as well

With little and systematic effort, your podcast can be SEO friendly in 2020 and this can become a trend for you to follow that will make you the authority in your field. Implementing these easy and competitive podcast SEO tips can make a great difference in your presence in the market. Implement the SEO strategies for your podcast and see your how it draws traffic to your site over time

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