Four ways to use your website data to discover missed sales opportunities 22 Mar 30-second summary: Analyzing and understanding website data helps enhance potential sales and conversions Google Analytics records the exit rate of specific website pages, helping you pinpoint exactly where users abandon your sales filter Google Tag Manager can help identify if users are leaving forms uncompleted, leaving you tantalizingly close to conversion without sticking the landing […] Read More
LinkedIn B2B Lead Generation: What, Why, How 22 Mar Many believe that LinkedIn is the social network for B2B marketing. However, getting the results you want from the platform is not as easy or straightforward as you’d think. Filling out your company page and sending out a few invitations to people to like your page isn’t enough for the magic to happen. LinkedIn is […] Read More
All About The Dispo App 22 Mar Remember disposable cameras? Well, they’re making a comeback, but this time, it’s all online. It’s called the Dispo app. Dispo is essentially the disposable camera for the modern crowd. It’s fun, it’s authentic, and it’s causing a buzz around the internet. In fact, according to Axios, it is already valued at over $200 million and […] Read More
7 Solid Strategies to Stand Out From Your Competitors on Google 22 Mar Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors right when potential customers are […] Read More
How to Target Competitors’ Customers with Advertising? 22 Mar Are you a top leading B2B or B2C company or small scale entrepreneur? Any of the business types you belong to, one certainly would have competitors! A little competition is healthy and can even lead to positive innovation & creativity! Doesn’t it sound interesting to get your brands in front of those customers or users […] Read More
Writing Catchy Headlines: Content Creation with Flare 22 Mar Even the best articles under-perform without catchy headlines. In our content audits, they’re one of the first things we look at once we pull all the data in. Are they marketable? Are they click bait? But why are headlines so important? The #1 Traffic Builder Is Catchy Headlines Have you ever been standing in the […] Read More
How to Create a Client Portal in WordPress 22 Mar Do you want to create a client portal in WordPress? A client portal allows you to create a dedicated area for clients where they can login to access documents, files, support, and more. In this article, we’ll show you how to easily create a client portal in WordPress. Why and Who Needs a Client Portal […] Read More
Leverage Programmatic SEO (& Scale Your Approach) 22 Mar When to Leverage Programmatic SEO and How to Scale Your Approach If you’ve attended any webinar, conference or even blog post round up in the last 1-2 years, you’ve probably heard words like “automation”, “scale”, “personalization”, “privacy” and “programmatic” come up. That all makes sense as we enter a new era in marketing around developing […] Read More
Using Video to Improve Your SEO: 3 HUGE Benefits (And How to Do it) 21 Mar It’s no secret that video is a rapidly growing trend in digital marketing. Video content offers many benefits over text-based content, such as being more engaging and memorable. But why should you focus your resources on video content? The answer is simple: video can do GREAT things for your SEO. As you probably know, Google […] Read More
5 Experts Weigh in on Conversational Marketing Trends to Watch 20 Mar With the conversational AI space expected to reach $15.7 billion by 2024—up from $4.2 billion in 2019—there’s never been a better time to invest in your company’s conversational marketing efforts. Conversational experiences as a whole are going to continue to evolve and become more sophisticated in the coming years. Because of that, bots will also […] Read More
An Introduction to Pay-Per-Click Search Marketing 19 Mar 992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721 Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. How can you make the most of […] Read More
Where do you take your marketing strategy from here? 19 Mar 30-second summary: Most marketers agree that creating content is a core business strategy SEO can help you capitalize on the content you’ve created and see lasting results Create content around common sales objections to improve the sales process Instead of going all-in on the best-case scenario of in-person events being able to happen in 2021, […] Read More
5 new features for full funnel marketing 19 Mar Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social media apps now double as payment solutions, so consumers can seamlessly move between their social […] Read More
How to Target Baby Boomers Through Paid Ads 19 Mar The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still […] Read More
6 Best Online Fax Services for Small Business (2021) 19 Mar Are you looking for the best online fax service for your small business? Upgrading to an online fax service offers your business more security, speed, and can improve communication across the board. In this article, we’ve hand-picked some of the best online fax services you can use along with your WordPress website. Why You Need […] Read More
Clarifications about the SharedArrayBuffer object message 19 Mar Friday, March 19, 2021 Some of you might have received an email from Google Search Console with the subject “New requirements for SharedArrayBuffers“. We received feedback that the message was confusing, and wanted to give some more insight into the issue, so that you can decide which next steps are appropriate. We also updated the […] Read More
How to Target Generation X Through Paid Ads 18 Mar Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what […] Read More
How to Win Customers from Your Competitors 18 Mar Currently, there’s a lot of content on the Internet. So much so, that it’s easy for your website content to get lost amidst all of your competitors’ content. So, what can you do to stand out? Many digital marketers are resorting to black hat SEO marketing techniques (e.g., keyword stuffing) to win customers over. While these […] Read More
Video SEO Best Practices for 2021 18 Mar Updated on March 18, 2021, to include new Google video search result types and information about how to use structured data markup for video. According to a 2017 HubSpot survey, not only was video the most popular kind of content consumed online, it was popular across all age groups surveyed. That popularity hasn’t changed, and […] Read More
Get more subscribers with these seven podcast SEO tips 18 Mar 30-second summary: Did you know that, as of 2020, upwards of 68 million people listen to a weekly podcast? Your podcast can easily reach more subscribers if you take some time to do some off-page SEO tactics and a few other best practices along the way Check out these seven podcast SEO tips to help […] Read More
How to Build a Chrome Extension 18 Mar Have you ever been stuck doing a repetitive task and wish you could automate your process? Are you tired of spending time searching for an appropriate extension, only to be met with an empty search result page? Luckily, if you’re a Chrome user, you can create a Chrome extension in just eight simple steps. How […] Read More
Unlocking the secrets of data storytelling in 2021 18 Mar 30-second summary: Data storytelling is the process of combining graphics and narratives to help audiences understand complex data There are eight types of graphs and charts that marketers can use to tell data stories This guide will help you understand why data storytelling is important and what best practices you should follow We’re seeing the […] Read More
How to Follow Up With Sales Leads: 8 Best Practices to Land More Clients 18 Mar It’s go time! Your marketing campaigns have paid off and you’ve been inundated with fresh leads to hopefully turn into sales. That last part hinges on your ability to strategically and effectively follow up on those leads without letting any fall by the wayside or scare them off by coming on too strongly. And effectively […] Read More
How to Control Your RSS Feeds Footer in WordPress 18 Mar Do you want to customize the RSS feeds footer in WordPress? This allows you to add custom text, links, or even advertisements below your post content in your RSS feed. In this article, we’ll show you how to easily control your RSS feed footer in WordPress, so you can display the content you want. Why […] Read More
Influencer Marketing Strategy: How to Grow Your Influence : Social Media Examiner 18 Mar Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
Why You Should Care About Email Testing 18 Mar Most businesses still see email marketing as the most cost-beneficial and conversion-rich way to develop relationships with potential customers or clients and promote their products or services. What makes it such a powerful tool? The numbers speak for themselves. A recent study holds that the median email marketing ROI is 122 percent. So far, no […] Read More
IT marketing tools and skills [Customer Lifecycle Strategy and Planning] 17 Mar Information technology management and marketing is fiercely evolving with tech startups and established businesses rapidly adapting their approaches to IT and IT marketing to add value for their customers We’ve rounded up our top 7 recommended IT marketing skills and tools for you and your team to plan, manage, and optimize your marketing strategy. Structured […] Read More
How to use Slack to Keep your Remote Team Engaged 17 Mar Trying to figure out how to use Slack? Good. It’s totally worth it. Boasting 10+ million daily active users, the popularity of Slack speaks for itself. In fact, the platform is now a staple of remote work as more and more teams rely on Slack as their all-in-one communications hub. And while Slack might seem […] Read More
Hear me out… Social media gimmicks won’t save your social strategy 17 Mar In recent years, it feels as if organic social reach is on the decline. While there’s some debate as to what’s directly causing this phenomenon (Algorithms! Too many networks! More paid social!), social marketers can all agree it’s one challenge that calls for some creative problem solving. Some brands are choosing to take a direct […] Read More
Analytics: Sources Stealing Paid Revenue Attribution 17 Mar “Where should we attribute revenue?” is a question every digital marketer has asked themselves at some point. In two different accounts, we found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic. These two clients both use Analytics revenue for the account’s target ROAS goals rather than the platforms. At times, we […] Read More
