8 Instagram Trends to Pay Attention to in 2021 25 Mar With each new year, social marketers like to predict what’s going to happen in their industry for the next 365 days. But you can’t predict everything and 2020 is an excellent example of this. This being said, social media evolves constantly and Instagram, with over 1 billion monthly active users, is no exception. For Instagram, […] Read More
The Fundamentals of Email Marketing 25 Mar There are a multitude of great reasons to figure out an email marketing strategy that works for your business. Email marketing campaigns are one of the most cost-effective marketing efforts you can make for your brand. Not only do email marketing campaigns help you reach a huge segment of your audience with one simple click. […] Read More
Why you need to share an executive summary of your social media reports with leadership 25 Mar To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. These are the numbers you’re likely already tracking on a regular basis to help measure your social performance and identify areas for improvement. While these metrics may make complete sense to you and your team, things like follower count and […] Read More
Tips to Dominate Google SERPs and Maps 25 Mar Modern savvy business owners know that the best way to maximize sales revenue is to take advantage of a variety of digital platforms that can propel their marketability. Whether you run an e-commerce business or a combination of a brick-and-mortar and online business, it’s important to know how to effectively navigate and use certain search […] Read More
How to Sell Products on TikTok 25 Mar By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a […] Read More
LinkedIn Video Strategy: Getting More Exposure on LinkedIn : Social Media Examiner 25 Mar Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
WordPress Body Class 101: Tips and Tricks for Theme Designers 25 Mar Are you an aspiring WordPress theme designer looking for new ways to use CSS into your themes? Luckily, WordPress automatically adds CSS classes that you can utilize in your themes. Several of these CSS classes are automatically added to the <body> section of every page on a WordPress site. In this article, we will explain […] Read More
Practice problems and Math solver structured data 25 Mar Thursday, March 25, 2021 According to Unesco, nearly 1.5 billion learners had their education disrupted due to COVID-19. Almost overnight, students, parents, and educators had to adapt to new learning norms. Many folks turned to Google for help finding educational and learning resources and we are committed to supporting ways to help people find what […] Read More
What Do Website Visitors Want? It’s Not What B2B Brands Are Giving Them [New Research] 25 Mar We have planned and designed hundreds of websites. Every day, we live in the world of website features, content and designs. That’s because we’re a web design company! But most digital marketers have been through the process at least once by now. As brands, we know what we want our websites to say and do. […] Read More
Multichannel Marketing: What Is It and How to Use it Successfully 24 Mar As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them. Multichannel […] Read More
412 Food Rescue uses the new Google Analytics to cut reporting time by 50% 24 Mar “In order to recruit more volunteers, we needed to know where people were learning about 412 Food Rescue,” Swaney says. With a view of user engagement across platforms and devices, 412 Food Rescue was able to easily discern where the majority of its volunteers discover the organization, and what their typical journey is to get […] Read More
412 Food Rescue uses the new Google Analytics to cut reporting time by 50% 24 Mar “In order to recruit more volunteers, we needed to know where people were learning about 412 Food Rescue,” Swaney says. With a view of user engagement across platforms and devices, 412 Food Rescue was able to easily discern where the majority of its volunteers discover the organization, and what their typical journey is to get […] Read More
Conversational commerce for your online retail marketing strategy 24 Mar Keep up to date with online retail trends and innovations. What do the latest conversational commerce developments mean for your e-commerce business? In the era of digital disruption, it’s likely you have considered conversational commerce platforms and channels either personally, or as a marketer, or both. In this blog, I will cover the latest developments […] Read More
What Is AMP For Email? And What Can You Do With It? 24 Mar There are 4,66 billion people in the world using the internet, and 92,6 percent of them use mobile devices to go online. Such rapidly growing usage of phones is changing the face of the Internet as we know it. Every respectful company has a mobile version of the corporate site to both provide a better […] Read More
What five news-SEO experts make of Google’s new, “Full Coverage” feature in mobile search results 24 Mar 30-second summary: Google recently rolled out the “Full Coverage” feature for mobile SERPs Will this impact SEO traffic for news sites, SEO best practices, and content strategies? Here’s what in-house SEOs from The LA Times, New York Times, Conde Nast, and prominent agency-side SEOs foresee Google’s “Full Coverage” update rolled out earlier this month – […] Read More
Google Display Network Best Practices In A First-Party Cookie World 24 Mar With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare? With these changes, remarketing will likely be limited. We’ll instead focus more on targeting users with certain interests or browsing habits. This results in limited capabilities when it comes to reaching […] Read More
A Marketer’s Guide to Working Remotely 24 Mar Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, […] Read More
5 Key Best Practices for SEO Testing (+9 Ideas to Try Now) 24 Mar Just as nature abhors a vacuum, so too do marketers regard uncertainty. Despite years spent learning the ins and outs of SEO, no marketer knows the exact weight of the more than 300 variables calculated in Google search results—including Google engineers. The company’s advice has been relatively consistent on the matter—create high-quality original content and […] Read More
How to Avoid Google Penalties 24 Mar Google penalties are the bogeymen of every webmaster’s worst nightmare. To get slapped with a search engine penalty means traffic flatlining, and reaching almost zero SEO visibility; it can take your site months to recover from the damage. When your SEO rank starts to slip, it is not always done in an explainable way. That […] Read More
How to Easily Find and Remove Stolen Content in WordPress (5 Ways) 24 Mar Are you looking for a way to find and remove stolen content in WordPress? You’ve worked hard on your website, but now your content has been stolen, published, and is taking traffic away from your brand. In this article, we’ll show you how you can find and remove stolen content in WordPress, no matter if […] Read More
10 Benefits of Google Data Studio 23 Mar Streamline Your Reporting Process with Data Studio When it comes to reporting on marketing activities, it’s not always fun or easy to understand from an outside perspective. If you’re not as involved on a day-to-day basis, or if you’re manually having to pull reports throughout the week these tasks can become quite cumbersome. In this […] Read More
Your Ultimate Guide to Understanding Customer Journeys 23 Mar “Journey” is a pretty popular word nowadays. We hear it used to describe a spiritual path someone’s taking or a sudden wellness obsession. But for marketers, understanding the journey our customers are on is more concrete. It’s about identifying the actual steps customers take when interacting with our brand. Our customers’ motivations, their understanding of […] Read More
How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall 23 Mar For years now we’ve heard about the impending digital transformation—the slow-rolling wave of businesses removing non-digital, manual processes in favor of technology that improves efficiency, data collection and analysis, team collaboration and, ultimately, return on investments. Digital transformation was always coming. But due to COVID-19, what would have been a gradual transformation happened virtually overnight. […] Read More
How to Promote Your Podcast Through Paid Ads 23 Mar Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in […] Read More
Examples Of Controversial Ads In 2021 (Do They Work?) | The Click Fraud Blog 23 Mar Have you ever watched an advertisement that moved you? Left you feeling shocked and confused? An ad that tugged on your heartstrings? Well, that’s exactly what controversial advertisements are all about. Creating controversial ads can be a fine line between an ad that gets talked about, and one that consigns your brand to the […] Read More
How to Disable Image Attachment Pages in WordPress (2 Methods) 23 Mar Do you want to disable image attachment pages in WordPress? Image attachment pages can look like incomplete pages on your site. If a visitor views these, then it can leave a poor impression. In this article, we’ll show you how to disable image attachment pages in WordPress and redirect it to the parent post. Why […] Read More
Tackling Mental Health at Seer 23 Mar Working at Seer in 2020+ When you ask Seer team members about the pace at Seer, the answer is some form of ‘fast’. We move fast, we break things. That pace is great for innovation, autonomy, and exploration. But, it can also bring challenges. Now sprinkle on a year including a global pandemic, social injustice, […] Read More
Social Spotlight: Drift wins by keeping things personal 23 Mar We’ve written a lot of Social Spotlights over the past year. And while our writers typically rely on outside observations and research to inform our content, we thought it only fitting to make this spotlight a bit more…personal. After all, personal is what revenue acceleration platform, Drift, does best. That’s why we were thrilled when […] Read More
How to Build a B2B Social Media Strategy from Scratch 22 Mar Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. […] Read More
How to produce high quality written content 22 Mar If you own a website, you’ll undoubtedly have been told multiple times how important it is to write “high quality content”. In SEO terms, this goes hand in hand with the concept of E-A-T (Expertise, Authority and Trustworthiness), which Google uses to assess the quality of content on every site. This becomes even more important […] Read More
