How Much Do Twitter Ads Cost? 17 Mar With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. When used properly, these ads enable your brand to gain visibility and […] Read More
What Makes a Great Digital Marketing Agency and Why You Should Work With One 17 Mar There are a ton of digital marketing agencies out there, and finding the best one for your business is vital. Many agencies are mediocre, and some are even downright poor. Finding a digital marketing agency that meets all your goals and objectives will enable you to develop a great digital marketing strategy for your business. […] Read More
10 Things To Add To Your Footer on WordPress Site 17 Mar Are you wondering what to add in the footer of your WordPress site? Footer is the area at the bottom of your website. It is often overlooked by website owners but can be used in significant ways to improve the user experience on your website. In this checklist, we will share the top things that […] Read More
New resources for video SEO | Google Search Central Blog 17 Mar Wednesday, March 17, 2021 As global online video consumption continues to grow, Google aims to surface video content from diverse sources across the web. We want to make it easy for site owners to get their videos indexed and surfaced on Google. Today, we’re excited to share two new resources to help you optimize your […] Read More
How to Reduce Email Bounce Rate and Improve Deliverability 17 Mar After all the sweat, blood, and tears you gave to craft a valuable email for your subscribers, it’s finally time to hit the send button. But, after you send them, a large chunk of your subscribers end up not getting it. Can you even imagine the horror? Bounced emails aren’t a new kid on the […] Read More
10 Best Diabetes Affiliate Programs in 2021 16 Mar Over 30 million people in the United States have diabetes. Another 88 million people have pre-diabetes. That’s 34% of the entire adult population. Other countries are also facing a Type 2 diabetes epidemic. All of the above means one thing – people will be online looking for information on diabetes. And how to treat it. […] Read More
To spring break or not to spring break? That is the question for brands navigating the pandemic 16 Mar Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside, there’s likely one more cold spell we have to endure before we finally get to spring. me: oh wow it’s gonna be 60 today chicago twitter: Winter Fool’s SpringSecond Winter Spring of Deception <—⁻ ʸᵒᵘ ᵃʳᵉ ʰᵉʳᵉThird WinterThe PolleningActual […] Read More
How to Use Customer Journey Mapping for PPC Campaigns 16 Mar People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your […] Read More
The five latest Google Ads features and how to make the most of them 16 Mar 30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions are not […] Read More
How to Win With Marketing Competitive Analysis Across Search & Social 16 Mar Your business is shaped, in part, by the competitive landscape in which it operates. Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of the UK—was shaped, in part, by trailblazers like […] Read More
4 Tips for Mastering Your Influencer Marketing 16 Mar Influencer marketing is an extremely effective tactic. Even if seeing tons of influencer ads in your social media feed has turned you into a curmudgeon, you cannot deny the effectiveness of having influential people drive your brand’s message. Take Caraway, for example. Their non-toxic, non-stick pots and pans are blowing up because they’ve enacted a […] Read More
Why You Shouldn’t Google Your Company Name (And What to Do Instead) 16 Mar Why You Should Never Google Your Company Name (And What You Should Do Instead) We’ve all done it. It’s nothing to be ashamed of—you might have done it at the office, at home, or even in your car. Maybe you just tried it for the first time; maybe you’ve been doing it for years. You […] Read More
Financial Services marketing trends for 2021 [Report and expert advice] 15 Mar The ever-changing landscape of Financial Services marketing. Keep up to date with the latest trends and innovations integrated across our RACE Framework to optimize your customers’ journeys Financial Services is both a highly competitive and highly regulated sector. Cost per customer acquisition is high, and encouraging customer loyalty in younger, digitally savvy audiences is challenging […] Read More
Twitter Trending Topics: How to Use Them Effectively 15 Mar Twitter is known for its always-changing trending topics. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers […] Read More
Should An SEO Agency Have Salespeople? 15 Mar We have never had salespeople. And yet we have grown from one guy working out of his bedroom to almost 20 men and women working out of their bedrooms. We want to keep growing; to support the innovative tools and services the team has created, to give our people more opportunities for career growth, […] Read More
How Much Do Instagram Ads Cost? 15 Mar Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? The answer depends on a few factors that include, of course, the […] Read More
5 Ways AI Can Improve Your Paid Ads Campaigns 15 Mar Artificial Intelligence is the latest technology that has increased its prominence in the digital world. You can use AI technology for the enhancement of paid advertisement. No matter where you publish them, AI can ensure outstanding returns from it. As a new business person, you can check the top five ways AI supports the paid […] Read More
15 Ways to Audit Your Google Ads Account Post-COVID 15 Mar I’ll spare you the stale jokes about “unprecedented” times, but as we enter a year since the COVID-19 craziness started, we are still in a position where we’re not always sure what to do next. For most of us, things came to a halt in more ways than one—with our personal lives, maybe our career growth, […] Read More
How to Add Image Hover Effects in WordPress (Step by Step) 15 Mar Want to learn how to add image hover effects in WordPress? Image hover effects can make your site more interactive and engaging. This creates a better first impression and improves the time spent on your site. In this article, we’ll show you how to add image hover effects in WordPress, step by step. What Are […] Read More
How to Do Amazon Keyword Research Properly 15 Mar You could have one of the most robust, brilliantly researched and developed products of all time but if the customer can’t find it in their query results, it doesn’t exist. Not conducting thorough keyword research to optimize your Amazon listings is like throwing down a fishing line without any bait on the hook. If you […] Read More
Making Highly Watchable Videos: A 4-Step System to More Eyeballs : Social Media Examiner 15 Mar Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
How to Add Featured Images or Post Thumbnails in WordPress 13 Mar Featured images also known as post thumbnails are a well-known WordPress feature supported by most themes. They are the primary image for your blog posts, and they often appear next to the heading on your home page and social media. All popular WordPress themes come with built-in support for featured images. In this article, we’ll […] Read More
5 Resources to Build Your App Idea 13 Mar Considering building an app? You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders. However, if you think creating an app […] Read More
When Should You Use Progressive Web Apps? 13 Mar The age of the smartphone opened up a whole new window for businesses to connect with their customers in an interactive way using apps. Because apps allow customers to interact with businesses from anywhere at any time, apps quickly became popular. Unfortunately, apps are not as exciting to consumers as they were in their early […] Read More
Power of a Quick Response: How Email Promptness Saves the Day 12 Mar What if you could have better customer trust and loyalty directly at your fingertips? Businesses often spend many years trying to cultivate that trust and loyalty. Unfortunately, many businesses overlook the best way to achieve this goal: crafting a quick response to every customer e-mail. E-mail promptness can save the day and really put your […] Read More
How Email Promptness Saves the Day 12 Mar What if you could have better customer trust and loyalty directly at your fingertips? Businesses often spend many years trying to cultivate that trust and loyalty. Unfortunately, many businesses overlook the best way to achieve this goal: crafting a quick response to every customer e-mail. E-mail promptness can save the day and really put your […] Read More
Manufacturing marketing in the age of digital transformation [Report] 12 Mar Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical digital marketing recommendations for manufacturing companies at different stages of digital maturity. Plus, I’ll be […] Read More
How to Integrate Paid Ads With Influencer Campaigns 12 Mar How can you take your influencer campaign to the next level? You may want to include another angle, such as paid ads. Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. There are many ways to layer marketing campaigns. Today, […] Read More
Optimize Your PPC Campaign For SaaS Products 12 Mar The usage of SaaS products has exponentially skyrocketed over the years. So much so that companies have reportedly spent over $343 k on an average on SaaS products every year. The rapid growth is a result of companies collaborating with PPC or the Profit per Click marketing style. While this may be great news, it […] Read More
One Year Later: Resources for Communicating During Coronavirus 12 Mar In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for […] Read More
