Research: The integration of SEO and PR 12 Mar 30-second summary: Experts have told us for a few years that SEO and public relations (PR) need to merge Are SEO and PR really integrating “in the wild”? In case you too searched the web about how this and found nothing considerably valuable, here are some answers for you Founder and CEO of Organic Growth, […] Read More
7 Best WordPress User Registration Plugins (Compared) – 2021 12 Mar Are you looking for a way to let users register on your WordPress site? User registration forms let your users create accounts to leave comments, add posts, access premium content, and more. In this article, we’ll share the best WordPress user registration plugins that you can use on your site. Why Use a WordPress User […] Read More
8 Email Marketing Trends That Can Supercharge Your 2021 Strategy 12 Mar Email has become a mainstay in the world of online marketing, used by SaaS and eCommerce businesses alike as a strategy for converting customers and gaining traction. While 2020 may have been a tumultuous year for business, it has pushed email back to the forefront of digital marketing campaigns and made it one of the […] Read More
How to spot unproductive behaviors employees are unaware of 12 Mar Remote working and employee autonomy isn’t just a way of making your employees feel more in charge of their professional lives. It’s also a great tactic for your business, as the more engaged your staff are the better they’ll work. But no autonomy can go unchecked for the simple fact that there are things we […] Read More
12 Essential Twitter Stats to Guide Your Strategy 11 Mar As a critical source of trending internet conversations, Twitter can be a valuable marketing channel. But to use the platform to its fullest potential, you need to know the ins and outs. That means staying updated with the latest Twitter statistics to understand how people are using the platform. So to make sure you get […] Read More
The 6 Things That Made a Difference in My Virtual Onboarding Experience 11 Mar 2020 has changed A LOT of things, to say the very least. With the switch to working in an office to working from home, naturally companies have adjusted how they onboard new employees. Virtual or not, successful onboarding remains one of the crucial pieces of employee retention. According to recent onboarding and retention statistics, organizations […] Read More
How Mentorship Fuels Career Growth at Sprout Social 11 Mar What is the one meeting you’ll never want to miss? According to Shelby Cunningham, a Digital Marketing Lead at Sprout Social, it’s her biweekly meeting with Shareil Nariman, a Program Manager of Customer Lifecycle, and her mentor through Sprout’s Emerging Leaders Mentorship Program. The two have been meeting over the past several months to share […] Read More
How to Get Online Event Sponsors 11 Mar With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. And ticket sales alone probably won’t cover all your costs. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event […] Read More
Ultimate Guide to Geotargeting in WordPress – Step by Step 11 Mar Do you want to use Geotargeting in WordPress to enhance the customer experience? Geotargeting allows website owners to show personalized content to users based on their geographic location. It helps improve user experience and conversion rates for businesses. In this ultimate guide, we’ll show you how to use Geotargeting in WordPress to boost sales and […] Read More
Responsive Search Ads Are the New Default in Google Ads: What You Need to Know 11 Mar If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search campaign. […] Read More
a handy checklist to tick off in 2021 and beyond 11 Mar 30-second summary: On-page SEO is the process of optimizing your web pages and content for search engine crawlers It involves a lot of moving parts, so it’s easy to forget some elements or tweak them incorrectly This quick checklist will help you keep all the various on-page SEO elements on track On-page SEO is basically […] Read More
Top Facebook Trends to Try in 2021 11 Mar Facebook’s platform is always changing and evolving, meaning the strategies to see maximum success must change and evolve as well. In an effort to help you keep up to date with the latest updates, we’ve put together a list of Facebook trends to focus on in 2021. Keep these trends in mind as you work […] Read More
The Entire Content Creation Process in 17 Steps and a Single Flowchart 11 Mar From first inspiration to the final draft, this is the process for content creation. It’s a lot of thinking and planning, outreach and research, writing and editing. We laid out all the steps in order, with all of the little decisions involved, into a single flowchart. This diagram reflects our content strategy here at Orbit. […] Read More
Digital Marketers Should Prepare For Google’s Update 11 Mar One of the most important issues this year facing digital marketers is how to prepare for Google’s upcoming Page Experience Update.This May, Google will begin using three key metrics to help assess the user experience of a given webpage based on actual browser data. The three metrics that are critical for this update include: Largest Contentful […] Read More
Social Spotlight: How Zendesk became the champions of keeping it human 10 Mar Confession: Sprout’s Brand Creative and Social teams have a big ol’ crush on Zendesk. And I don’t just mean when we see their work it makes us feel warm and fuzzy. I mean when we see their work, it makes us want to be better marketers and creatives. So when we decided to spotlight Zendesk, […] Read More
E-commerce marketing strategy recommendations for 2021 10 Mar What do the latest retail marketing trends mean for your e-commerce marketing strategy? The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex customer journeys in 2021, retailers need an e-commerce marketing strategy that integrates customer experiences. Customer lifecycle marketing is more necessary than ever, as consumers increasingly use multiple […] Read More
What Are Core Web Vitals? 10 Mar Core Web Vitals (CWV) are a set of metrics focused on user experience. The metrics themselves aren’t new, but how they’ve been labeled and how they will be used is. Core Web Vitals is Google’s experience signal and is an effort to place an importance on site usability and user experience using several predefined metrics. […] Read More
15 Virtual Team Building Activities Your Marketing Team Will Love 10 Mar Team building is the most important investment a company can make, according to Forbes. However, team-building activities are evolving. They don’t just include time away with work colleagues for a treasure hunt or an orientation class anymore. Like nearly everything else, team building has gone virtual. The likes of Zoom, Google Hangouts, and Slack make […] Read More
What is Bot Traffic? | The Click Fraud Blog 10 Mar Bot traffic is essentially non-human traffic to a website. Bots are used extensively by online services to collect data from the internet, and to enhance our user experience. Your search results on Google would be more like Alta-Vista or AOL if it wasn’t for bots (if you’re old enough to get those references, you’ll remember […] Read More
Is Google moving towards greater search equity? 10 Mar 30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall web-health perspective Google is pushing for equity on the SERP to a far greater extent The democratization of […] Read More
Google Is Retiring tCPA and tROAS Bidding Strategies 10 Mar On February 23, a quiet post went live on Google’s developer blog. In case you missed it, Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively. What is happening? According to Google, this does not mean the end of […] Read More
How to Know if Your WordPress Website Uses Cookies 10 Mar Do you want to know if your WordPress website uses cookies? Cookies are tiny files used by websites to store temporary information in users’ browsers. Many countries have different cookie laws that require website owners to disclose which cookies they use and what information they track and store. In this article, we will explain how […] Read More
6 Ways to Customize Your Facebook Dynamic Product Ads for Maximum Performance 10 Mar Catalog campaigns are a great way to leverage a product feed to create ads on Facebook and Instagram. Once your integration is finished, it’s pretty easy to get campaigns up and running and start making sales. While the default settings for Catalog campaigns can perform really well, there are lots of ways you can customize […] Read More
How to Script Marketing Videos That Convert : Social Media Examiner 10 Mar Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
5 Habits of the Lucky Email Marketer 10 Mar Sometimes you have to make your own luck, especially when it comes to email marketing. There’s no better time than right now to adopt the email marketing best practices that will propel your campaigns to success. And while at the end of the day, you only have so much control over what happens once you […] Read More
5 Dizzying Changes To Twitter Already In 2021 09 Mar Reading Time: 4 minutes To some, it may feel as though, aside from dark mode, very little has changed with Twitter over the past decade. And in many respects, that’s correct. Functionally, while we got twice as many characters to use, the core aspect of Twitter, and the way in which most of nearly 200 […] Read More
Everything you need to know about audience targeting without relying on third-party cookies 09 Mar 30-second summary: Following the passage of landmark consumer privacy laws, Google announced its intention to phase out third-party cookies by 2022 Businesses that rely on these cookies for granular consumer data are now forced to rethink their strategies for accurate audience targeting Some businesses are turning to publisher walled gardens, while others are leaning more into […] Read More
7 Best Customer Reviews Plugins for WordPress Compared (2021) 09 Mar Are you looking for the best customer reviews plugins for WordPress? Customer reviews can help you build social proof and gain the trust of your visitors, which means more sales for your business. In this article, we’ll share the best WordPress review plugins to help you easily add customer reviews to WordPress. Why Use a […] Read More
Social Media Demographics to Inform your Strategy in 2021 09 Mar If you’re looking for the latest social media demographics for 2021, you’ve hit the jackpot. We often talk about the importance of building a social strategy that’s driven by data. Demographics are no different. Because the social space is constantly evolving with more networks available to marketers than ever before, you need to spend your […] Read More
How Are Manual Extensions Different from Automatic Extensions? 09 Mar Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. When used correctly, they can increase your conversions and lower your cost per acquisition. If you’re wondering how manual and automatic ad extensions are different, look no further. In this article we’ll cover the main […] Read More
