#255 – 12 Competitor Metrics YOU Should Start Tracking Today! 05 Apr Before we start: A Quick Announcement! Authority Hacker PRO – our most advanced training course and community is reopening its doors next week, for the first time this year! This is one of those rare weeks that you have the opportunity to join our insiders’ community and get access to our best tactics and video […] Read More
How to Use Competitive Benchmarking to Grow your Social Presence 05 Apr Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However, measuring success on social media is tricky. Because comparing “Likes,” shares and other performance metrics between businesses doesn’t mean much in a vacuum. Should you be happy about those 100 retweets? Is a 2.4% engagement […] Read More
10 Great Testimonial Examples From Landing Pages 05 Apr Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Below, we’ll look at ten different landing page testimonial examples and discuss why […] Read More
Writing Posts That Convert Into Clients 05 Apr Creating high-quality content is the number one priority for many freelancers and business owners, but creating content that converts is a completely different thing. It requires more dedication and attentiveness as well as nuance that not many people understand. Luckily, there is a number of things you can do to help you in the process, […] Read More
50+ May Marketing Ideas (and Examples) for Any Business or Budget 05 Apr If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique […] Read More
How to Create a WordPress Popup Based on Location (Step by Step) 05 Apr Do you want to create a WordPress popup based on the location of your visitors? Creating WordPress popups based on location helps you deliver the right marketing message, to the right people, at the right time. This means a better user experience and more revenue for your WordPress site. In this tutorial, we’ll show you […] Read More
6 Best Tips To Grow Your Email List 05 Apr Every digital marketer has heard the phrase “the money is in the list” if you are wondering whether it is true – yes it is. To put things into perspective, it is reported that email marketing can generate $38 per $1 spent, that is ROI of 3,800% – having a hard time thinking of another […] Read More
How to Display Announcements in Your WordPress Blog 03 Apr Do you want to display announcements in your WordPress blog or website? Adding announcements to your site is an effective way to direct user attention and boost conversions. They can be used to convey important messages, redirect users to popular content, promote special offers, and more. In this article, we will show you how to […] Read More
What is Demand Generation? 03 Apr Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer […] Read More
How to Run Sponsored App Ad Campaigns 02 Apr You created an app. Now you just need to drive traffic to it. As a marketer or app creator, you might not know where to start to drive app downloads. It might not be as hard as you think. You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad […] Read More
connecting the dots for page experience success 02 Apr 30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all sectors, […] Read More
How to Create Evergreen Content Right From the Start 02 Apr Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. Below, I’m going to show you exactly why evergreen content should be part of every marketer’s content strategy, […] Read More
5 Steps You Can (and Should) Take to Improve Your Core Web Vitals Now 02 Apr It’s already confirmed that Core Web Vitals will become a search ranking factor in May 2021 with the Page Experience Update. What this means is, while quality content still reigns supreme, the technical side of your SEO will gain some more importance. So what does this mean and how can you prepare for it? In […] Read More
6 Best HR Payroll Software for Small Businesses (2021) 02 Apr We’ve had many people ask us how we handle payroll and HR for our remote team, considering we have over 150+ team members spread worldwide. HR payroll software can streamline HR tasks and make payroll as easy as clicking a button. In this article, we’ve hand picked some of the best HR payroll software you […] Read More
What to Post on Each Social Media Channel to Stand Out 02 Apr We get it: it’s easier to post the same content on all your social profiles than it is to plan individually. But your audience on Twitter is likely not the same as your audience on Instagram or as on Facebook. Each platform’s audience has different expectations. And it’s not just limited to media. It includes […] Read More
We Answered Your Questions on Core Web Vitals 02 Apr Last month we hosted a webinar on Core Web Vitals ahead of the Google Page Experience Update scheduled for May, 2021. With nearly 2000 registrations, we were prepared for a lot of questions and knew we likely wouldn’t get to them all. Following the webinar, we reviewed the questions, and felt there were some common […] Read More
Social Spotlight: How Tim Hortons puts people first in its social strategy 01 Apr Overview Tim Hortons and Canada have a symbiotic relationship. The restaurant chain has crafted a brand identity as the largest (and most recognized) coffee and donut franchise in the country. Now, they’re crafting a social identity that contributes to and drives that brand on a global scale. Between targeting the entire nation of Canada as […] Read More
The Ultimate Guide to Social Media for E-Commerce 01 Apr How can you stay on top of new developments and know what you should be doing to serve your customers best? Follow industry leaders in your feeds and keep tabs on trending topics in your industry. You can also discreetly watch what other companies are doing that seems to gain traction. While social commerce is […] Read More
11 LinkedIn Features You Must Use in 2021 01 Apr Even though LinkedIn may not be considered one of the biggest social media networks, it is undoubtedly one of the most important ones. That is especially true for business and social media marketers, and job seekers in both B2B and B2C segments. In fact, in 2021, LinkedIn is constantly incorporated in the social media marketing […] Read More
Using YouTube to Grow a Business : Social Media Examiner 01 Apr Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
How to Integrate Slack with WordPress (Beginner’s Guide) 01 Apr Do you want to integrate Slack with your WordPress website or WooCommerce store? Slack is a powerful team communication suite that allows you to stay collaborate with your team and optimize your workflow. In this article, we’ll show you how how to easily integrate Slack with WordPress and WooCommerce to directly receive push notifications in […] Read More
The Quickest Ways to Become an Email Marketing Fool 01 Apr Imagine being able to talk to thousands of potential and loyal customers one-on-one. That’s what email marketing does for you. It remains one of the most popular forms of marketing, thanks to its high ROI and incredible reach. Email marketing doesn’t work like magic, though. You need to have an actionable strategy, gather valuable insight, […] Read More
How to Work on a Draft in Data Studio While Viewers See a Published Version 01 Apr Data Studio can be an extremely powerful tool for making business decisions — used by marketers, business execs, and anyone who wants to leverage data visualization for reporting and analysis. Collaborating on Google Data Studio Dashboards in the Past If you’ve ever built a Data Studio report for someone, you’ll know that they are often […] Read More
Wasteful Wednesday #25 – Keyword of the Week “Scholar” 01 Apr Watch Episode 25 on “Scholar”: ← Watch Episode 24 on “Definitions” Read the Transcript on Episode 25 on “Scholar”: What’s up friends, Wil Reynolds here and I’m back for another Wasteful Wednesday. This Wednesday I decided to look for clues and domains around Google Scholar. So I think that this video is going to be […] Read More
Programmatic Advertising 101: Guide for PPC Managers 31 Mar Focusing my day-to-day solely on paid search practices is fairly new to me as I have recently started as a PPC Associate here at Seer Interactive. Of course, coming from a full-service agency, I assisted with the PPC campaigns but my background primarily comes from traditional and programmatic advertising. Programmatic advertising is a large buzzword […] Read More
How to Schedule Tweets and Drive Engagement 31 Mar Twitter sees an average of 500 million Tweets every day, meaning there’s no shortage of highly active and engaged users on the platform. But it also means there’s competition for eyes on Tweets, and you’ll need to be strategic when you post. That’s where Twitter scheduling comes in. Scheduling Tweets ensures your content is posted […] Read More
Brand strategy marketing training to win more customers – Smart Insights 31 Mar A successful brand strategy means your business’ channels, digital experiences, and tone of voice need to home in on what your key customers want. We’ve got marketing training to strengthen your branded consumer goods company’s relationships with your target audiences. In order to build a loyal fan base, your brand strategy and style need to […] Read More
Choosing the Right Keywords For Your Audience 31 Mar What are Keywords (and Keyword Intent)? When a user searches on a search engine, they type in a query such as “calendar”, “pizza toppings”, “women running shoes”, or “best BBQ restaurant near me.” What is delivered by the search engine is a list of relevant webpages on the Search Engine Results Page (SERP). These queries, […] Read More
What Are AdChoices and How Do They Affect Your PPC? 31 Mar Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center, four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while […] Read More
Google Is Retiring tCPA & tROAS: What You Need to Know 31 Mar Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced on their developer blog, starting this spring, Google will be moving away from Target CPA and Target […] Read More
