Expanding support for APAC Search Central Help Communities 09 Apr Friday, April 9, 2021 Earlier in 2020, we opened Google Search Central Help Communities in multiple markets like the Polish, Turkish, and Arabic communities. As we’ve been continuously working to improve support for website owners in more language markets, we’re very excited to announce the opening of our Chinese, Korean, Vietnamese, and Thai Search Central […] Read More
Sprout Social Recognized by Fortune as One of the 2021 Best Workplaces in Technology 09 Apr I’m proud to share that Sprout Social has been named to the Fortune Best Workplaces in Technology list! We are honored to be included at no. 12 in the small and medium category this year and are grateful for the feedback our team shared to make our placement on this list possible. To determine the […] Read More
How Slow Mobile Page Speeds May Be Killing Your Web Traffic and What to Do About It 08 Apr Search engine optimization (SEO) isn’t an exact science. Just when you think you’re doing everything right in terms of updating your website, creating fresh and interesting new content, and adding dynamic visual components, search engines release new updates that make it all the more challenging for SEO experts to keep up. All it takes is […] Read More
March 2021 Updates to Paid Media Platforms 08 Apr In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Drive Leads with Hotel Property Promotion Ads Details: Property Promotion Ads are now available globally. Previous to this launch, direct participation in property promotion ads was done through an allowlist. They show prominently in search results for […] Read More
A Guide to B2B Content Marketing in 2021 08 Apr Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing? We’ll walk you through […] Read More
popular kids’ hangout or a true asset for brands’ community building? 08 Apr 30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app is so new and fresh […] Read More
Our Favorite Digital Summit At Home: SMB 2021 Sessions 08 Apr As part of Digital Summit’s 2021 At Home conference series, the Small and Medium Business event focused exclusively on strategies, tactics, and best practices for small- to medium-sized businesses to take their digital marketing to the next level. Alec Maes and Max Trotter attended two days of tactical sessions for SMB marketers. Here are their […] Read More
How to Use The Facebook Creative Hub 08 Apr 2. Pick a Feed Placement in Facebook Creative Hub The first step in creating your ad mock-up is choosing a placement. What is a Facebook ad placement? It’s all the different places where your ad can show up on the platform. Choosing the right one comes down to your campaign objective and your audience. For […] Read More
TikTok Trends: How to Leverage Trending Content for Business : Social Media Examiner 08 Apr Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
What creators should know about Google’s product reviews update 08 Apr Thursday, April 8, 2021 Google Search is always working to show the most useful and helpful information possible, through testing, experimenting, and review processes. From this, we know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why we’re sharing an improvement to our […] Read More
How to Increase Pageviews and Reduce Bounce Rate in WordPress 08 Apr Do you want to increase pageviews and reduce bounce rate in WordPress? Users who stay on your site longer and view more pages are more likely to join your email list, leave a comment, make a purchase, follow you on social media, and more. In this article, we’ll show you how to increase your pageviews […] Read More
How Many Emails Should I Be Sending? 08 Apr Finding the sweet spot when it comes to email marketing is as much about nailing frequency as it is about choosing the right days and times. Promotional emails should feel organic — and definitely not overly forced. If you send too many in too small of a time period, you risk coming off as overly […] Read More
How To Make a Sitemap: 12 Tips for SEO, Keywords, UX and Content 07 Apr We’ve planned, designed and built more than 1000 websites since 2001. On those projects, we’ve developed our own best practices for creating sitemaps. Here you can see some of the thinking that informs the process. Here’s how to make a sitemap for a high-performing website… Wait, what’s a sitemap? There are actually three kinds of […] Read More
Business model framework recommendations [business model canvas] 07 Apr How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4? Our top business model frameworks for you Defining a clear online business model framework is essential for a new startup online business to help create a sustainable business and communicate the features of their new […] Read More
4 Tools for Mapping Content and Tone to Each Buyer Stage 07 Apr Even the most beautiful music, if it’s played for the wrong audience, won’t resonate. A crowd that’s expecting to hear a concerto will probably walk out on you if you choose to perform a jazz standard instead. This same principle holds true for your sales and marketing content. If your content fails to strike the […] Read More
How to come up with social media content using feedback from your silent fans 07 Apr Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk, […] Read More
25 Marketing Books You Should Be Reading 07 Apr Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to […] Read More
Master Bid Strategies: Google Search Ads 360 07 Apr Many advertisers are moving to Google Search Ads 360 (SA 360) to more effectively automate and manage their paid advertising. SA 360 has a slew of features that either aren’t available in standard Google Ads accounts or are more sophisticated. One of the features that make SA 360 so powerful is its bid strategies. Similar […] Read More
Instagram SEO: 4 Ways to Rank Higher in 2021 07 Apr Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers: “I’m focused on producing short-form video content.” “I’m trying to live stream as frequently as possible.” “I’m experimenting with different ad formats.” The list goes on, and it gets longer with each passing year. […] Read More
How to Send Twilio SMS Notifications from WooCommerce (Step by Step) 07 Apr Do you want to send Twilio SMS notifications from WooCommerce? With SMS notifications, you can stay in touch with your customers, notify them of order updates, send coupon codes, and more. In this article, we’ll show you how you can add Twilio SMS notifications from your WooCommerce online store. Why Add SMS Notifications to WooCommerce? […] Read More
Improved data filtering and comparison on Performance reports 07 Apr Wednesday, April 07, 2021 The Search Console Performance reports allow users to understand how people find their site on Google. Today, we’re introducing two improvements that will make the reports more useful: regular expression (regex) filters and a revamped comparison mode. Filters now support regular expressions In the Performance reports, you can already use filters […] Read More
Why Your Mobile Website Experience Matters Now More than Ever (2021) 07 Apr In 2021, Your Mobile Website Experience Is Critical to Marketing Success Mobile website experience has mattered for quite some time now, but the importance of a strong mobile experience only continues to rise. What is mobile site experience, exactly? Your site needs to be: Mobile-friendly – Can the site be navigated without needing to pinch […] Read More
March 2021 Google SERP Feature Changes Signal Recovery? 06 Apr This is the first in a monthly series of updated Local Pack-O-Meter data. Each month we will report on the changes we see in Google SERP features across ~60M U.S. search queries (graciously provided by Traject Data). Without further ado, here is the March 2021 report: As in February, most of the action in March […] Read More
How Keywords Affect Your Google Ads Campaigns 06 Apr Google Ad campaigns aren’t something you do casually in your free time. If you own a traditional business with a website or an e-commerce store, you’ll need an experienced marketer to spend the equivalent of 40 hours a week testing ads, making adjustments, and analyzing data. It’s seriously a full-time job! But, the price of […] Read More
9 Social Media Lead Generation Ideas to Try Next 06 Apr For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. With 3.6 billion people […] Read More
How to Use Instagram Story Highlights on a Brand Account 06 Apr Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. This feature allows you to highlight all of your best content right at the top of your profile […] Read More
9 Tips for Writing Irresistible Blog Post Titles 06 Apr Blog post titles are hard. You need to communicate a lot of information and capture the attention—and the clicks—of your audience, and you only have so many characters to do it. That’s why I’m sharing nine tips for stronger blog post titles here: Avoid words that sound like spam Check the SERP for numbers Remember […] Read More
This Week: YouTube, Google, Facebook, and More! 06 Apr Happy Tuesday! Today we have the top 5 updates of the past week in digital marketing that can help your business’ growth. Read on for more! YouTube Tests Removing Public Dislike Counts on Videos Since negative likes can impact and demotivate content creators, it looks like YouTube will be experimenting with removing public dislike counts. […] Read More
how conversational insights take the guesswork out of marketing 06 Apr 30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing […] Read More
How to Highlight Author’s Comments in WordPress 06 Apr Do you want to highlight the author’s comments in WordPress posts on your website? Highlighting the author’s comments in your WordPress blog can help you build engagement. Users are more likely to leave a comment when they see the author is actively participating in the discussion. In this article, we’ll show you how to easily […] Read More
