Best Ways to Skyrocket eCommerce Sales Conversions 19 Apr Are you looking for the best ways to skyrocket your eCommerce sales conversions? Are you tired of implementing ‘proven’ eCommerce strategies and getting little or no results? If this is you, this article is for you. After spending a lot of time and resources to create the ‘perfect’ eCommerce website, you expected a sales explosion. […] Read More
12 Best Coffee Affiliate Programs [2021 Update] 18 Apr The coffee niche isn’t a bad place to start your affiliate empire. It’s filled with low-hanging SEO fruit, profitable affiliate programs, and interested buyers. That’s probably not a big surprise. Coffee is very popular, so the demand for products will always be there. The trick is in recommending products you believe in, and matching your […] Read More
What Is OTT & How Does It Work? 17 Apr OTT (over-the-top) Video Consumption Is Higher than Ever The way people around the world today consume their TV shows and movie content varies greatly from what we saw 20 years ago. In the past, viewers watched TV by “appointment viewing,” where families huddled around their TV at the same time each week to watch their […] Read More
How to Use Amazon Audio Ads 17 Apr With over 55 million listeners, Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can […] Read More
Everything You Need to Know 16 Apr Pages on the internet don’t last forever. Some disappear overnight without warning. Other times, servers go down, or maybe you’re simply curious what your website or someone else’s looked like ten years ago. So how do you re-access this information? You need a web cache viewer. It’s a tool that helps you recover backups or […] Read More
Core Web Vitals & Google’s Page Experience Update 16 Apr As a marketing professional, I’ve heard the term “Core Web Vitals” multiple times a day. But according to a recent marketing census, over 80% of respondents didn’t know what Core Web Vitals were or how it affected their business. If you’re reading this and that applies to you, stick around to find out more about […] Read More
Creating an integrated marketing strategy 16 Apr Examples of applying a Digital Marketing Communications Framework Why use a framework? I believe that having a Digital Marketing Strategy framework to follow is essential to ensure the success of your planned communications and more importantly ensuring your team and business provides you the buy-in to support your vision. It also offers a system to […] Read More
Tech marketing strategy and planning for IT and high tech leaders 16 Apr Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We’ve got the marketing tools and training you need. Looking to strengthen your technology company’s marketing strategy? As marketers, we are all striving to apply data and customer insights to our marketing activities. […] Read More
looking beyond Google’s third-party cookie death 16 Apr 30-second summary: In 2020, majority of the 181.7 billion U.S. dollar revenues came from advertising through Google Sites or its network sites Even though they will be removing the third-party cookie from 2022, the search giant still has a wealth of first-party data from its 270+ products, services, and platforms The Trade Desk’s 20 percent […] Read More
How to Use Amazon Attribution For Ad Campaigns 16 Apr Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Thankfully, that’s not the case anymore. Amazon Attribution makes it possible for […] Read More
6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It) 16 Apr There are so many options available for small businesses to market their products and services. How can you decide which ones are the most profitable? Often, the answer is that many different marketing strategies used in conjunction with each other are the best solution to maximizing time and resources and increasing profits. These strategies may […] Read More
What is Ad Fraud? Why It Matters & What You Can Do 16 Apr Ad fraud actually surpassed credit card fraud in terms of volumes of money lost. But, what is ad fraud? Put simply, ad fraud is the practice of hosting ads on a publishing platform and inflating the volume of clicks, impressions or conversions to collect a payout. Primarily, ad fraud is a money making scheme for […] Read More
6 Best WooCommerce CRM to Grow Your Store in 2021 (Compared) 16 Apr Are you looking for the best WooCommerce CRM for your online store? A WooCommerce CRM can help you manage your customers, improve business decisions, and create a better experience for your customers overall. In this article, we’ll share the best WooCommerce CRM in the market today. Why Use a WooCommerce CRM? Using a WooCommerce Customer […] Read More
Why Your Whole Team Needs Social Business Intelligence 15 Apr After a year of transformation, businesses are going all-in on social—90% of executives see social becoming the primary communication channel for connecting with customers, according to recent findings in the Harris Poll on behalf of Sprout Social. Business leaders don’t just see social as a communication tool though, they see it as a valuable source […] Read More
Use This Guide to Learn SEO 101 15 Apr If you’re a digital marketer and landed on this page, it’s likely because you’re looking to understand SEO. Last year, especially due to the global pandemic, consumers shifted to more online purchasing and B2B companies shifted their marketing strategies to target online users. According to Statista, in 2019, worldwide ecommerce sales were at $3.35 trillion […] Read More
5 Meaningful Ways to Personalize Your On-Site Content 15 Apr Content creators and SEO experts are so often focused on producing large volumes of content on a consistent basis that they frequently miss the bigger picture. More content doesn’t necessarily mean you’re going to get more meaningful impressions on your website. The best way to do that is through content personalization—essentially, create content that’s so […] Read More
How iOS 14 Will Impact Your Facebook Ad Campaigns 15 Apr If you work in paid digital marketing, you have been hearing about iOS 14 since before the start of the year. If you are a business that is advertising on Facebook, you likely didn’t hear about it until the end of February, when campaign performance started to rapidly decline. iOS 14 hasn’t been released yet, […] Read More
How to Use Google’s Call-Only Ads to Send Profits Soaring 15 Apr For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. But maybe your phone isn’t ringing much anymore. The internet has made it easier than ever for customers to get in touch with businesses without picking up the phone. That’s great for introverts, but it’s not always good for […] Read More
Are You Ready for Mobile-First Indexing? 5 Things to Check Now 15 Apr The recent history of “mobile-first” algorithm updates is a busy one. Over the last several years, Google has made a deliberate effort to not only return more accurate search results for queries made on mobile devices, but also to prioritize rankings based on which websites perform best on mobile devices. We had Mobilegeddon back in […] Read More
How to Add Custom After Post Widgets in WordPress 15 Apr Do you want to add custom after post widgets in WordPress? After post widgets allow you to display different elements at the end of blog posts or pages. For instance, you can add a newsletter sign-up form, show related posts, display recent articles, or popular products. In this article, we’ll show you how to easily […] Read More
Conversion modeling through Consent Mode in Google Ads 15 Apr It’s important for advertisers to have accurate reporting so they can make their marketing investments go further. Advertisers using Consent Mode will now see their reports in Google Ads updated: for Search, Shopping, Display, and Video campaigns, the “Conversions,” “All conversions” and “Conversion value” columns will now include modeled conversions for consent gaps. All other […] Read More
Conversion modeling through Consent Mode in Google Ads 15 Apr It’s important for advertisers to have accurate reporting so they can make their marketing investments go further. Advertisers using Consent Mode will now see their reports in Google Ads updated: for Search, Shopping, Display, and Video campaigns, the “Conversions,” “All conversions” and “Conversion value” columns will now include modeled conversions for consent gaps. All other […] Read More
10 Tips for Better User Feedback 15 Apr It takes a village to grow a successful business. And that village includes not just the people who build and sustain your brand, but the people who benefit from it as well — your customers. Getting customer feedback via email outreach can be integral to helping your company improve customer experience in several key areas, […] Read More
Google Display Network vs. DV360: Which is Best? 15 Apr GDN and DV360: Are they really the same? When speaking to clients about programmatic efforts, we often run into questions like: What’s the difference between GDN and DV360? Why should I be willing to pay extra for DV360 access? What value does this bring? Aren’t they technically the same platform since both are Google-owned? Although […] Read More
Financial services CRM marketing innovation in 2021 [free report] 14 Apr Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment to respond to users’ expectations. Financial services CRM today means providing customers with more innovative […] Read More
Leverage SEO for Travel to Succeed in 2021 14 Apr While 2020 brought travel to a near standstill, 2021 has shown signs that travel is picking up. Though, how long before we expect it to return to its once booming state? Research says not for a few years. What does SEO and keyword research tell us about these trends? Let’s look! Dive into the digital growth and […] Read More
6 Lessons From TikTok Trends to Influence Your Strategies 14 Apr The TikTok boom is in full effect. Since the platform first became available in the U.S. in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the […] Read More
How to Use Header Bidding 14 Apr Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers and advertisers together. What Is Header Bidding? Header bidding is a process where many advertisers simultaneously bid (in real-time) in a digital auction to win […] Read More
Native Ads Are Like Display Ads….Right? 14 Apr Client: “What are some new channels we could test in digital?”Advertiser: “Well there’s TikTok, Reddit, Native…”Client: “What’s native?”Advertiser: “They are image ads that appear across different websites.”Client: “So they are Display ads.”Advertiser: “No, they look more natural than Display ads.”Client: “So Native is better than Display?”Advertiser: “No, they don’t capture user attention as well.”Client: “So […] Read More
A Detailed Guide to Landing Page Optimization: Tips, Best Practices, and Examples 14 Apr Landing page optimization is one of the best ways to improve your marketing campaigns: it can increase conversions, improve the performance of your paid media ads (PPC), bring in more leads, and increase the ROI for your bottom line. When they are optimized using best practices and aligned with the viewer’s intent, landing pages can […] Read More