10 Kinds of Content You Should Already Be Creating 28 Apr You probably already know that content marketing can do amazing things for your business. But do you know what types of content you should be focusing on? Whether you’re just getting started with a content marketing strategy or you’re trying to refine an existing one, focus on the types of content that meet your needs […] Read More
Cookiesless advertising: 4 steps to protect your data now 27 Apr Advertisers, your data is at risk. From legislative changes like CCPA to technical developments like ITP, the foundations of data that digital marketing has been built on are crumbling. And this momentum is snowballing with more and more changes on the horizon: Apple is now requires opt-in tracking in iOS 14, and Google is following […] Read More
How to Elevate Remote Video Production, Step-By-Step 27 Apr Between innovations in image technology and the falling costs of DIY production, learning the ins and outs of video creation has never been easier. This became even more evident when we shifted to remote work life. In 2020, overall video creation grew by 135%, and 60% of those business videos were user-generated. There are tons […] Read More
7 Tips for Creating International PPC Ads 27 Apr Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International […] Read More
How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips 27 Apr First, it was Instagram adding IG Stories. Then Facebook did it. Now…LinkedIn Stories? For why?! Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better. The most popular professionals on LinkedIn regularly speak to best practices in the workplace, like hiring […] Read More
How to Create a WordPress Multisite with Different Domains (4 Steps) 27 Apr Do you want to create a WordPress multisite with different domains? WordPress multisite allows you to use a single WordPress installation to create multiple websites. You can even give each site its own domain name. In this article, we’ll show you how to easily create a WordPress multisite with different domains, step by step. Why […] Read More
Proven Psychology Tactics To Drive Sales With Content Marketing 27 Apr Marketers actively use psychology to sell. It is much more effective to use background knowledge in human behavior than trying to figure out every customer and hope for the better. By learning psychology tactics, marketers are able to sell more, connect with customers on all levels, and show that they truly understand their struggles and […] Read More
The Wait is Over: Apple’s i0S 14.5 Update Is Here 26 Apr iOS 14.5 is Finally Here and This is What You Need to Know for Facebook We knew this day would come, but until now, did not have a firm grasp of exactly when. Directly following Apple’s 2021 Event, it was announced that iOS 14.5 is expected to roll out by April 30. Important Updates We […] Read More
How to Get Yelp Reviews & Improve your Online Standing 26 Apr Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for […] Read More
YouTube Marketing Guide 26 Apr If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. With this flood of consumer attention, it’s no wonder companies are […] Read More
5 Ways To Lower Your Facebook Ads CPC 26 Apr Return on investment is something which the investors would always want to get against any investments they make. Advertising on Facebook is no different. There are different ways you can get excellent ROI on Facebook ads. Advertising on Facebook needs a good amount of investment, and there are different ways of paying a platform to […] Read More
How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying) 26 Apr There are a variety of tools on the market to help businesses increase conversion rates on their websites. Amongst these solutions lies the infamous pop-up. Travel back in time to the early days of the internet and the term “pop-up” may trigger flashbacks of the pure rage you felt trying to surf the internet in […] Read More
How to Properly Setup Video SEO in WordPress (Step by Step) 26 Apr Do you want to learn how to do video SEO in WordPress? Video SEO is the process of optimizing your videos to rank higher in search engines. This can help you get more traffic from your video content back to your WordPress website. In this article, we’ll show you how you can set up a […] Read More
3 Essential Qualities of Effective Healthcare Websites 26 Apr An effective healthcare website makes the difference between a trustworthy medical business that thrives and its struggling competitor. In the healthcare industry, a business can’t excel without the trust of its audience and a strong online brand identity to support it. There are three specific qualities a website should have that can help build trust […] Read More
How to Fix Error Too Many Redirects Issue in WordPress 24 Apr Are you trying to fix the ‘Error Too Many Redirects’ issue on your WordPress website? It is a common WordPress error that may be caused by a plugin or incorrect settings. However, it leaves users locked out of their WordPress websites which makes it particularly troublesome. In this article, we’ll show you how to easily […] Read More
The Definitive Guide to Online Reputation Management 24 Apr There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. In this guide, I’ll explain the role of online reputation management in today’s […] Read More
How We’re Going to Use X Reality (XR) in Business 23 Apr Are you ready for X reality? It’s coming, too, along with a host of exciting business and marketing opportunities. Here is what it is, why it matters, and how to use it to grow your business. What Is X Reality? X reality is short for extended reality. Sometimes called cross reality, it’s a convergence of […] Read More
How to market a manufacturing company [tools and templates] 23 Apr The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we’ve learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly adapting and amending their marketing strategies to win more customers. Marketing for manufacturing is a […] Read More
How to Use Amazon Posts to Promote Your Products 23 Apr If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. That’s where Amazon Posts comes in. Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, […] Read More
7 Ways to Influence Buyer Decisions with Marketing Psychology 23 Apr The brain. It is the control center for every process in your body, every feeling you have, every movement. It’s fascinating to think about how many commands and signals it sends and receives every day. But with so much to do, and at such a fast pace, your brain is always looking for ways to get […] Read More
13 Best WordPress Multisite Plugins You Should Use (Expert Pick) 23 Apr Are you looking for the best WordPress multisite plugins? WordPress multisite plugins can help extend your multisite network’s features and make it much easier to manage your network of websites. In this article, we’ve hand picked the best WordPress multisite plugins for your WordPress multisite network. For those who’re new, WordPress multisite network allows you […] Read More
Social Spotlight: Hilton’s pandemic strategy proves the business value of social 22 Apr Overview For more than a century, Hilton has built its reputation on raising the standards of the guest experience. In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. And even though it’s been four decades since minibars made their glorious debut, Hilton continues […] Read More
17 TikTok Stats Marketers Need to Know in 2021 22 Apr While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. However, in order to know if TikTok makes sense for your brand, […] Read More
How to Understand and Improve CTOR (Click-to-Open Rate) 22 Apr Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA, 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI, which DMA states comes in at around $58 for every […] Read More
5 Ways to Personalize the Ecommerce Customer Journey for Better Returns 22 Apr As people have adapted to an uptick in at-home working, online engagement has surged. In 2020, retail ecommerce sales grew 27.6% year over year, which totals $4.3 trillion. This opens up opportunities for ecommerce businesses but also presents the challenge of standing out. If you want to improve your customers’ experience, cultivate a connection with them, […] Read More
How to Change the Author of a Post in WordPress 22 Apr Do you want to change the author of a post in WordPress? Sometimes you may need to change a post to a different author than the user who first uploaded the post. You can do this without having to copy and paste the post with a different account. In this article, we’ll show you how […] Read More
Why Storytelling is Essential in Digital Marketing 22 Apr As Marketers our job is to not only interpret analytics data, but to also provide a summary of the performance and apply recommendations for future strategies, forecasting and on-going testing. However, this standard metric of decoding is not enough and we need to find a better way to communicate successes and failures that the client […] Read More
Why Honesty is the Best Policy in PPC Marketing 22 Apr Over the years, I have seen so many horror stories when it comes to PPC Management. Whether it’s advertisers flying blind with their ad budgets or the common event of not knowing that their ads are being shown with irrelevant terms, there should always 100% transparency between the agency and the client. Furthermore, there needs […] Read More
Why Startups Need Diversification In Digital Marketing 22 Apr If there was (1) one piece of advice I would give Startups (especially Early Stage), it would be diversification… and a lot of it. startups typically have very limited advertising budgets so they have to account for every penny they spend. In this article, I will explain the reasons for this diversification as well as how best to […] Read More
How to use Segments in Google Analytics: 5 Examples of Quick Insights Using Custom Segments 21 Apr There’s a line that separates the Analytics beginners from the Analytics experts. It’s not an abstract line. It’s an actual physical line in Google Analytics. It’s the line that separates the menu for the reports (on the left) from the reports themselves (on the right) Clicking on the left brings you to aggregate data …and […] Read More
