TikTok is Changing How We Consume Media: Here’s How to Integrate TikTok to Your Video Marketing Strategy in 2021 21 Apr TikTok is Changing How We Consume Media: Here’s How to Integrate TikTok to Your Video Marketing Strategy in 2021 by Guest | April 21, 2021 Anyone in the social media marketing field is used to change. However, perhaps there’s never been such a dramatically abrupt change in the social media landscape as the emergence of […] Read More
32 SEO Statistics You Should Know in 2021 21 Apr SEO Stats for Local Businesses Search engines utilize powerful algorithms to deliver content that meets the needs of the searcher. With these powerful algorithms comes a lot of uncertainty from digital marketers and business owners alike. SEO, or search engine optimization, is all about adjusting content and code on your website and optimizing local and […] Read More
The Relationship Between Semantic Search and Google 21 Apr While keywords are still an important part of SEO and ranking, search engines have evolved and are able to understand the full context of a query beyond just the keywords. Optimizing your content for semantic search can increase your chances of ranking in position 0 results like People Also Ask. What is Semantic Search? Semantic […] Read More
Brand definition and guidance for consumer branded goods 21 Apr Branding means fully integrating your customers’ lifecycles. We’ll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding What’s the definition of branding? Across numerous terms and definitions, one thing that rings true for pretty much all of them is a heightened focus on […] Read More
Hear me out… Social isn’t about innovation. It’s about who can do it best 21 Apr Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. Facebook is experimenting with audio features, Twitter […] Read More
Improve Website Searchability and UX by Assessing These Critical Areas 21 Apr With a forecasted 60% decrease overall for in-store sales in 2020, the pandemic has significantly impacted retailers and fast-tracked eCommerce by an estimated five years. Evaluating your brand’s eCommerce platform to ensure it is adopting user and search engine best practices is the way to accelerate your business growth and transformation and get […] Read More
Types, Examples & How Much They Make 21 Apr Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. They are experts within a specific community who endorse or review products, software, or even thoughts within their field of expertise. Others in the community look to them when making their own purchasing choices. Influencers yield a lot of […] Read More
How to Decrease Bounce Rate & Capture More Emails 21 Apr Bounce rate. It’s one of the metrics you must keep tabs on as you run your digital marketing campaigns. And if you’re running a lead generation campaign, your landing page bounce rate is one of the most important metrics to track. That’s because if your bounce rate is high, you won’t capture as many email […] Read More
10 Cost-Effective Marketing Automation Tools for Small Businesses 21 Apr There are many different marketing automation tools for different needs, and many marketers make the mistake of simply picking the first tool they come across instead of matching the right software to their particular use case and needs. Then again, there are so many automation platforms out there, it can be difficult to decide. To […] Read More
How to Add a Custom Product Builder in WooCommerce 21 Apr Do you want to add a custom product builder in WooCommerce? A custom product builder in WooCommerce allows customers to design products and customize them to their own requirements. This interactive way of customizing product orders can boost sales conversions. In this article, we will show you how to easily add a custom product builder […] Read More
The Various Types, Where to Put them, and How to Make Them Effective 21 Apr Website forms are essential for your inbound marketing strategy. Used strategically, they can turn a regular site visitor into a lead you can nurture and eventually convert to a customer. And if you’re one of the 63 percent of businesses that report generating traffic and leads as their biggest marketing challenge, you’d be hard-pressed to […] Read More
9 Tips to Build Customer Relationships with Social Media 20 Apr Marketing your company and generating new customers is only one piece of the overarching business puzzle. Another piece of that puzzle is to continue nurturing those people so you can build customer relationships that last. In this guide, we’ll take a deeper dive into why building customer relationships is so important as well as share […] Read More
Diagnosing a traffic drop? Just breathe! 20 Apr 30-second summary: A traffic drop doesn’t necessarily mean something is wrong – in most cases, it is natural All sites have experienced a decline in traffic throughout their lifetime which can be explained by seasonality, loss of PPC budget, and many other factors When it comes to organic search traffic decline, it is often caused […] Read More
Extracting Entities with Automated Data Wrappers 20 Apr Sharing is caring! Extracting Entity Information From Web Pages with Data Wrappers One of the areas of SEO that is worth exploring involves Semantic SEO, which I wrote about in more detail in the post What is Semantic SEO?. And one of the important patents I wrote about in that post involved Entity Extraction for […] Read More
Largest Contentful Paint & Diagnosing Googlebot’s Render Budget 20 Apr It was just over a year ago that Dan Leibson open sourced aggregate Lighthouse performance testing in Google Data Studio (yet another resource in the SEO industry inspired by Hamlet Batista). I’d like to share with you some observations I’ve made over the past year of running Lighthouse testing on our clients’ sites and how […] Read More
Digital customer journey example – journey mapping 20 Apr Techniques for mapping your digital customer journeys across different touchpoints with the RACE Framework Understanding your customer and how they interact with your business, directly and indirectly, is critical in driving improved value, repeat business, and longevity (and value) of your relationship. That’s why you need a digital customer journey example. Digital customer journey mapping […] Read More
7 Neuroscience Sales Tips That’ll Skyrocket Your Sales 20 Apr Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience […] Read More
How to Set Up Google Analytics 4 (GA4) Web Tracking 20 Apr With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a […] Read More
The Cost Of Real Estate Click Fraud | The Click Fraud Blog 20 Apr Every industry is affected by click fraud. But when it comes to high value keywords and competitive markets, such as real estate and property, the impact can be greatly amplified. With a high value product, real estate has some of the most expensive paid search terms, with an average CPC of $2.37, and a high […] Read More
How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads 20 Apr Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce. While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t let that deter you. Once you […] Read More
Beginner’s Guide on How to Add Business Hours in WordPress 20 Apr Do you want to display your business hours on your WordPress site? Displaying your open hours on your website can help customers plan their visits accordingly. With location search growing every day, this helps grow your business. In this article, we’ll show you how to add your business opening hours in WordPress. . Why Add […] Read More
5 Marketing Strategies You Should Adopt in 2021 20 Apr We’ve covered email marketing trends for 2021, but that’s just one piece of the marketing strategy puzzle. It’s never a bad idea to have a firm grasp on the bigger picture by tapping into various marketing trends that are likely to dominate in the months to come. And with how unpredictable 2020 was, having an […] Read More
#256 – Google Review Update 2021: Our Analysis & Thoughts 19 Apr What you will learn What the fuss is with Google’s latest update What it all means for you What to change to stay within Google’s guidelines Resources Google’s Best Things Google’s Reviews Guidelines Source link Read More
3 ways Tagging empowers brands to scale their customer responsiveness 19 Apr There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service, people are turning to other methods like in-app messaging and social media as their preferred method of choice. Over the last year, for example, social messaging grew 110% […] Read More
How to Run Spotify Ads 19 Apr There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with their friends. In came Spotify and in no time, the platform reached 345 million users. Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. What does all […] Read More
Adobe Media Optimizer Set Up for Beginners 19 Apr Learning a new platform can be intimidating for even the most experienced digital marketer. I have a client that uses Adobe Experience Cloud, which is a host of different marketing platforms ranging from bid management, audience management & creation, to direct media buys. As I learned the new platform, there were a few need-to-knows that […] Read More
4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences 19 Apr Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. In particular, Custom Intent Audiences and Custom Affinity Audiences […] Read More
Instagram Shopping: How to Get More Exposure and Sales : Social Media Examiner 19 Apr Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
How to See Old Versions of Any WordPress Site (3 Tools) 19 Apr Do you want to see old versions of any WordPress site? Seeing an old version of a WordPress site is not only fun, but it can provide you with design inspiration and give you access to content and media that are no longer available online. In this article, we’ll show you how you can simply […] Read More
More time, tools, and details on the page experience update 19 Apr Monday, April 19, 2021 Last November we announced that the page experience ranking change will go live on Google Search this year, in what we’re calling the “page experience update”. To help publishers and site owners improve their page experience and prepare, today we’re announcing a few key updates: Gradual rollout starting in mid-June this […] Read More
