5 Challenges Ecommerce Brands Are Facing In 2021 03 May This is a great time to run an ecommerce business. Brick-and-mortar retail is in the COVID-19 doldrums following years of diminishing profits, people working from home (and prevented or discouraged from going overseas) are eager to spend money online, and there’s never been more free information out there online about all the steps you need […] Read More
273 (MORE!) Words to Use In Your Emotional Marketing Copy 03 May While we like to think we make decisions based on rationale and logic, the truth is that they are largely, if not entirely, emotion-based. We are wired to respond to external stimuli with emotions first (the limbic system, in the center of the brain), followed only then by logic (the outer neocortex). So indeed, our brains […] Read More
How to Use Content Syndication the Right Way 03 May Content syndication is one of the most controversial SEO strategies around. In fact, for every content marketer who swears that syndication is essential, you’ll find one who tells you that it’s more trouble than it’s worth. Why is this? The controversy comes from the fact that syndication can offer huge SEO benefits, but it also […] Read More
How to Display Popular Products on WooCommerce Product Pages (2 Ways) 03 May Do you want to learn how to add popular products on your WooCommerce product pages? Showing popular products on your online store pages is a proven way to boost sales. This is why Amazon, Walmart, and all other big stores have a best-seller widget. In this article, we’ll show you how to display popular products […] Read More
How to Make Money by Requiring a Minimum Order Quantity (MOQ) 30 Apr If you run or are starting an e-commerce business, you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted. There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if […] Read More
How to Use First-Party Data for Ad Personalization 30 Apr Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched. In fact, marketers have used cookies […] Read More
5+ ways to boost conversion rates with qualitative analytics 30 Apr Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your website/ in your app, but not WHY it’s happening. That’s where qualitative analytics comes in. In addition to data that show trends […] Read More
9 Best Star Rating Plugins for WordPress in 2021 (Compared) 30 Apr Are you looking for the best star rating plugins for WordPress? Adding star ratings to your website lets your customers review your products and services while improving your social proof. In this article, we’ll share the best star rating plugins for WordPress, so you can simply add star ratings to your WordPress website. Why Use […] Read More
Schema Markup and Structured Data: Website Audit Basics 30 Apr Although schema markup and structured data aren’t the secret SEO sauce that guarantees ranking, checking to see if they’re present and correct is one of the steps of our website audits. In this installment of our Website Audit Basics series, we’re going to cover what structured data and schema markup are, and whether any of […] Read More
How to Make Fewer HTTP Requests 29 Apr When you browse the internet, do you ever stop to wonder what’s happening in the background? If the answer’s no, don’t worry. You’re not alone. Most marketers, even great ones, don’t give the “tech stuff” much thought. How a website performs is just something for IT specialists to worry about, right? No, unfortunately. If your […] Read More
Why Facebook Conversions API Matters in a Cookie-Less Future 29 Apr It is no surprise that the plan by Apple and Google to depreciate third-party cookies is a concerning topic among advertisers tasked with accurately attributing conversions while respecting user privacy. To combat these huge shifts in the industry and to help advertisers continue to deliver successful and measurable campaigns, Facebook is urging the use of […] Read More
Seven first-party data capturing opportunities your business is missing out on 29 Apr 30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways […] Read More
E-commerce digital marketing strategy optimization [Online retail advice] 29 Apr When was the last time you adapted your e-commerce digital marketing strategy? Is it a static, unchanged marketing plan, or an agile, practical marketing funnel? Smart Insights offers invaluable e-commerce digital marketing strategy solutions for online businesses of all shapes and sizes. It’s no exaggeration that we have transformed members’ businesses with our strategy and […] Read More
To See Marketing Differently, Turn the Spotlight on Social 29 Apr The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. Now, the role of marketing has […] Read More
Less Is Not Always More: How Too Much White Space Can Harm User Experience 29 Apr White space, also known as negative space, is one of the most vital design principles in modern web design. It’s also one of the most complicated usability elements to nail down. If used well, users can immediately notice important information on any given interface. But if used poorly, users may need to work harder to […] Read More
How to Grow Organic Traffic on Your Website 29 Apr Any action you take to improve your SERP rankings or increase website traffic can be considered a form of search engine optimization (SEO). The question isn’t necessarily whether you’re doing enough to boost your visibility. Oftentimes, the question is whether you’re utilizing the right SEO strategies for your business and industry as a whole. Organic […] Read More
Why Entity-Based SEO is a New Way of Thinking About Optimization 29 Apr Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages (SERPs). These days, Google has more […] Read More
What to Know BEFORE You Sell Your Small Business 29 Apr Deciding whether to sell your small business is a complex process that impacts not just your professional life, but in all likelihood, your personal life as well. After all, you’ve devoted time, effort, and resources to build, grow, and promote your business. While we can’t offer one single list of criteria to help everyone decide […] Read More
The State of Social Media Investment for European Businesses 29 Apr In a year where everything changed, it’s no surprise that consumers have too. But how have they changed, and how will it affect your business? A new survey, “The State of Social Media Investment,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated […] Read More
What is the Difference Between Earned, Owned, and Paid Traffic? 29 Apr Growing your email list means you have more and more leads to engage with, nurture, and potentially convert to new customers. There are various ways to grow your list, but most of them involve increasing your site traffic. And when evaluating your site traffic and determining where it’s coming from, it’s important to be able […] Read More
How to Easily Embed Instagram in WordPress (Step by Step) 29 Apr Are you looking for an easy way to embed Instagram feeds on your WordPress website? Embedding Instagram photos and videos on your website helps keep your content fresh, increases user engagement, and builds trust. In this article, we will show you how to embed Instagram in WordPress, step-by-step. Why Embed Instagram on Your WordPress Site […] Read More
How we fought Search spam on Google in 2020 29 Apr Thursday, April 29, 2021 Google Search is a powerful tool to help you find useful information on the open web. Unfortunately, not all web pages are created with good intent. Many of them are explicitly created to deceive people, and that is something we fight against every day. To ensure your safety and protect your […] Read More
Escalation Management: How to Keep Customers Happy 29 Apr The boom of social media as a customer care channel is unprecedented. Timely and transparent, social is a prime place for consumers to seek out answers and solutions. But many brands still struggle with social customer service. Specifically, the volume of messages coming from social media is often overwhelming. Serious issues fall through the cracks, […] Read More
Multiple Vendors vs. Single AOR: Which is Best for Your Organization? 28 Apr Written By: Emily Capuano & Meagan Jubb As companies begin to grow and scale, so should their marketing efforts, and likely this triggers the need for support. Branding agencies, design shops, full service advertising conglomerates; there are a lot of offerings to navigate. Some companies choose to work with several specialized teams, others want everything […] Read More
Safest Cars to Drive – Social Media Explorer 28 Apr Shalom Lamm the New York real estate developer is known for taking acceptable risks in business. Nothing ventured, nothing gained goes the old adage, and Lamm is a big believer in the principle. However, when it comes to driving cars, Lamm’s mantra is safety first. After all, 1.35 people are killed and between 20 to […] Read More
What can we learn from the fintech marketing boom? [Financial Services] 28 Apr There are winners and losers from the recent fintech marketing shakeup in the financial services sector. The key is putting your customers first as we delve into the latest trends and innovations in the finance landscape Financial Services marketers are working amidst an era of digital disruption. Those based in traditional financial services businesses are […] Read More
How to Humanize PPC Ads 28 Apr As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack […] Read More
6 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021 28 Apr 80% of SEO professionals agree that link-building is a highly effective tactic to include in your marketing strategy. That said, if you’re unsure which backlinking strategies work, you’ll find it challenging to accrue high-quality backlinks. Luckily, you can use several different strategies in tandem, which will net backlinks and boost brand awareness. Read on to […] Read More
3 Must-Dos to Demonstrate True Diversity in Marketing 28 Apr The majority of people in the United States feel underrepresented in media and marketing campaigns, and there is more interest in what brands are doing to address this issue given the social changes that are sweeping the nation. Because of this, diversity marketing is becoming a cornerstone through recognizing and actively including the many different […] Read More
How to Use WebP Images in WordPress (3 Methods) 28 Apr Do you want to use WebP images in WordPress? WebP images are a modern image format that offers better image compression by reducing the file size. This makes your website load faster and saves bandwidth. In this article, we’ll show you how to easily use WebP images in WordPress. What is WebP & Why Use […] Read More
