Instagram Reels: 7 Tips for Marketers 06 May Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. While Instagram’s platform already offers its regular feed, Instagram Stories and IGTV, it has now introduced yet another facet of its app. To learn more about what […] Read More
Marketing high tech products and services to your omnichannel customers 06 May Creating an omnichannel strategy for your IT and high tech marketing means focusing in on your customers’ journeys and integrating your marketing activities across your marketing mix As high tech and IT continue to develop and shape the world we live in, so too must IT and high tech marketers adapt their marketing strategies with […] Read More
7 Facebook Ad Mistakes You Can’t Afford To Make 06 May Is your business using Facebook ads to promote your products or services? You should be! Facebook hosts over 2.6 billion monthly users. Not only is it the largest social media platform in the world but it offers a highly sophisticated ad management system for business pages. These ads are laser-targeted at your specific audience and […] Read More
How to Do Local SEO, Part One: The Local Search Microcosm 06 May Whether it’s a quest for the best tacos in town or research to find a reliable pediatrician, users engage with local search results on a daily basis. It’s Google’s job to help them find the best resources in those search results, and as a marketer, it’s your job to help the organization show up. This […] Read More
How to Run a Breakeven Analysis for Paid Marketing 06 May Starting a new paid marketing campaign is no easy feat. There are logistical considerations, financial considerations, audience considerations, duration considerations. Let’s imagine you’ve decided to start a new Google Ads campaign. You have a vague idea how much everything will cost, and you’re eager to get started. Before you hit the green light on your […] Read More
Why killing your content marketing makes the most sense 06 May 30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The problem […] Read More
How to Add FAQ Schema in WordPress (3 Methods) 06 May Do you want to add FAQ schema in WordPress? Adding FAQ schema can help boost your SEO ranking and organic click-through rate by making your frequently asked questions appear directly in Google’s search results. In this article, we’ll show you how to add FAQ schema in WordPress and improve your rankings, step by step. What […] Read More
How to Use Visual Content to Boost Your Customer Base 06 May One of the major lessons marketers have learned over the last year is that text-heavy content isn’t enough to generate interest. Visual content is the way forward. There is so much more content available online now. Put yourself in your customers’ shoes—what would they prioritize when there are so many choices? The answer is visual […] Read More
Natural Language Query Responses – SEO by the Sea ⚓ 06 May Sharing is caring! Natural Language Query Responses at Google The ubiquitous nature of the Internet and the ease with which searchers can access the Web from many sources can enable searchers to share information and search for information related to their interests. Searchers may share or search for things such as: Photographs Videos Music Blogs […] Read More
Sales Enablement & Marketing: How to Support Your Reps 05 May As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. With so many opportunities for leads today to lose interest or potentially bounce to a […] Read More
How to Humanize AI-Generated Marketing Content 05 May While future writers likely aren’t robots, artificial intelligence (AI) has enabled robot-human hybrid systems to create and edit content. However, there’s no need to worry about your job as a blogger or writer. AI-generated marketing content still lacks the human touch. We’ll still need writers and marketers to edit and revise content to fit our […] Read More
7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them) 05 May The Facebook Ads platform has been around for nearly a decade now and over that time, it’s gone through a number of iterations. Best practices come and go, new features are constantly being added, and it’s easier than ever to make a simple mistake that could cause your ad campaigns to fall short of your […] Read More
6 Digital Trends That Will Boost Your Marketing Strategies 05 May Being ahead of the curve is crucial in modern marketing because the digital landscape is always changing. New breakthroughs in technology change the way your audience consumes content, so you need to plan ahead if you want to meet your customers’ demands in six months, a year, and even a decade. Ten years ago, video […] Read More
How to Make a Link in Bio Page in WordPress (Linktree Alternative) 05 May Do you want to make a link in bio page in WordPress? A link in bio page is a popular way to send traffic from social media to multiple pages on your website. It’s commonly used by Instagram influencers and other social media celebrities. In this article, we’ll show you how to easily make a […] Read More
Get Your Business Blooming with These Spring Email Ideas 05 May As the winter cold dissipates and the vaccine continues to roll out, more people will be heading outside. We’re entering the season of farmer’s markets, outdoor dinners, sight-seeing, and vacation planning. For businesses, Springtime is a breath of fresh air and time to reassess goals and strategies. Brands that have already begun focusing on how […] Read More
What are Core Web Vitals? 6 Ways to Optimize Your Website for the Page Experience Update 05 May In May 2020, Google announced that they would be releasing a new ranking factor related to overall page experience (how quickly pages load, mobile-friendliness, etc…). Included in the existing page experience ranking signals are a set of metrics called Core Web Vitals. The main goal of Core Web Vitals is to make sure websites are […] Read More
How to Use QR Codes Effectively in 2021 05 May QR codes have come a long way since they’ve been introduced back in 1994. What was once used to track automative parts’ inventory has evolved as a strategic marketing tactic. These standard black-and-white barcodes can be customized branded designs. The 2020 pandemic is credited with helping bring the QR code back to marketing use. With […] Read More
How to Ask for Help at Work 04 May How to Ask for Help at Work Starting a new job can bring a wide range of emotions. From new people, new policies, new hours and training this can cause employees to have a lot of questions. If you are doing your work and all of a sudden you need help, the daunting task of […] Read More
April 2021 Google SERP Features: Advertisers Pulling Back? 04 May For all you Local Pack-o-Meter watchers, you may recall that last month we saw an increase in the presence of both Ads and Shopping Boxes and chalked that up to business optimism about the economy. I don’t want to say that April showers are raining on the parade, but we did see a slight pull-back […] Read More
Social Commerce: How it Works and Why You Should Care 04 May Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick and mortar businesses. Now executives are all in on digital transformation. How can you strategically take advantage of this new revenue opportunity? In this […] Read More
How to Merge Twitter Accounts 04 May If you’ve ever juggled multiple Twitter accounts, you know how challenging it can be. Not only do you need to engage your followers by producing targeted, valuable content, you also need to keep your brand message consistent across all accounts. Sounds a little overwhelming, right? It can be, which is why it might be worth […] Read More
8 Tricks to Come Up With Unique Blog Ideas—Fast! 04 May We’ve all been there. You have slots on your blog calendar to fill, but all your keyword research feels meh and all the titles on your to-do list feel uninspired. And if it’s boring you, it’ll bore your readers. You need some inspiration, sure, but more importantly, you need some unique blog ideas—fast. In this […] Read More
A Year After Pandemic Pivot This Entrepreneur Started Anew 04 May Reading Time: 3 minutes FOR IMMEDIATE RELEASE | ST. LOUIS, MISSOURI The first quarter of 2020 was supposed to be the first of many successful and profitable such quarters for Mike Allton, serial entrepreneur and blogger. He had just launched a new signature course to help businesses and solopreneurs tackle and become successful at blogging […] Read More
How to Speed Up Your eCommerce Website (14 Proven Tips) 04 May Do you want to speed up your eCommerce website? Speed is crucial for the success of an eCommerce site. It not only improves customer experience, but it directly impacts conversions and sales. In this guide, we’ll show you how to easily speed up your eCommerce store to improve performance and conversions. Why Speed Matters for […] Read More
How to Design Attractive Data Visualizations for a Business Blog 04 May There has been a spurt of businesses adopting data visualization practices in their content. This isn’t surprising considering how much data is now being shared online. Data can be very exciting, but raw data doesn’t always tell a compelling story. Not to all audiences. On the other hand, a data visualization infographic, like the below […] Read More
How to Measure (and Grow) Your B2B Social Media ROI 04 May Social media is a crucial channel for B2B marketers. That said, are you able to prove the results of your efforts in plain English? Although social is a prime place for content distribution and lead generation, only 23% of marketers use social data to measure their ROI. Yikes. Just like any other marketing channel, you […] Read More
#257 – How to Hack Automated Funnels Together With Jon Ainsworth 03 May Now it is your turn to get started building your own Authority Website. To help you get started, we put together a free video training that will give you all the tools and tactics you will need to get started even if you don’t have any prior experience. Click the button below to join the […] Read More
The Process of Flipping Houses 03 May The Process of Flipping Houses Flipping houses will give a person the chance to earn some good money. They will purchase a home that needs to be fixed up at a low cost. If a person knows how to do most of the work they can save a lot of money. When the home is […] Read More
How Brands Can Support Asian Pacific American Heritage Month on Social 03 May As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. That is, if they remember […] Read More
How to Create an Authentic Brand Story that Actually Improves Trust 03 May Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their […] Read More
