Push and pull distribution strategy [promotional model template] 17 May The push and pull model is popular for optimizing sales tactics. E-commerce, manufacturing, and branded goods marketers in particular must employ a mix of both push comms an inbound pull factors What is push and pull distribution strategy? Push and pull distribution strategy is all about directing your promotional route to market. Either by the […] Read More
7 Tips for Providing Effective Twitter Customer Service 17 May While the age of social media means brands have access to instant, one-on-one conversations with their customers for marketing and customer feedback purposes, it also means that customers expect brands to respond quickly to customer service issues and complaints. Twitter is one of the best platforms to use for types of conversations, which is why […] Read More
How to Find a Mentor Online 17 May Success in many areas of life depends on personal and professional development, and finding a mentor can help. You can’t successfully take the journey to personal and professional development alone. Mentorship simply means a relationship between you (the mentee) and a more experienced person (mentor) that benefits your growth. How to Find a Mentor Finding […] Read More
Video as a Non-Negotiable for Digital Marketing 17 May Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending. One way to get clearer insights to your YouTube ad performance is by setting “Moments.” This concept of a “Moment” in your YouTube ad is basically like a quick-view timestamp of performance. You […] Read More
The 25 Best Ways to Increase Your Online Presence in 2021 (+Free Tools) 17 May Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of us sleep. And we have different identities online—we’re hobbyists (gaming), alter egos (Reddit), social butterflies (Facebook), professionals (LinkedIn), and consumers (what we’re focusing on in this post). So whether you’re a service-based, brick-and-mortar, or online […] Read More
How to Increase Ad Impressions in WordPress with Ad Refresh (2 Ways) 17 May Do you want to increase ad impressions in WordPress with ad refresh? Ad refresh lets you rotate ads in the same location as visitors browse your website. This simple change can increase your total ad impressions and overall ad revenue. In this article, we’ll show you how to increase your ad impressions in WordPress by […] Read More
7 Tips to Boost Your YouTube SEO Strategy 17 May Do you have a YouTube channel or are you planning to start one this year? If your answer is yes, you’ll be delighted to know that: YouTube has over 2 billion users. That’s nearly one-third of internet users worldwide. (Source: YouTube) 74% of adults and 77% of 15-35-year olds in the U.S. use YouTube (Source: […] Read More
You Need These Best Marketing Books 17 May Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Serious marketers should read the equivalent of […] Read More
5 AI Copywriting Tools to Make Writing Content Easier 14 May Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks […] Read More
Snapchat Launches Back-to-School Resource Center 14 May Snapchat Provides Insights Into Back-to-School Season for Marketers Snapchat’s new Back-to-School resource center provides trend and platform stats, as well as insights and case studies, for marketers to prepare their BTS strategies. Check out the breakdown below of some of these Back-to-School resources that brands can leverage across Snapchat, to penetrate the market at every stage […] Read More
A paid media expert’s perspective on dealing with depression 14 May For this year’s Mental Health Awareness Week, I want to open up the conversation around mental health in our industry and share my experience with depression because it’s such a common experience that people should feel more comfortable talking about openly. More importantly, I want to share the things I learned from my own experience, […] Read More
Your integrated sales and marketing strategy – the how and the why 14 May Introducing 3 key methods for an integrated sales and marketing strategy Marketing and sales teams have a reputation for not getting along. Working towards the same ultimate goal in different ways means there is often friction. We’ve all heard that ….. The post Your integrated sales and marketing strategy – the how and the why […] Read More
How to Utilize Questions in PPC Ads to Get More Engagement 14 May How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer. Does this method work for PPC campaigns? In […] Read More
Amazon PPC: How To Get The Best On Budget 14 May Amazon is one of the largest digital marketplaces for online retailers in the world. This platform also offers marketing and advertising services for both vendors and sellers. Amazon advertising services might be exactly the right thing that meets your brand’s needs due to its vast audience and experience. Amazon Advertising offers the PPC (pay-per-click) model […] Read More
9 Best Quiz Plugins for WordPress in 2021 (Compared) 14 May Are you looking for the best quiz plugins for your WordPress website? Many popular websites like BuzzFeed use quizzes to create viral content and boost user engagement on their websites. In this article, we have hand-picked the best quiz plugins for WordPress that will help you engage your users and increase time spent on your […] Read More
11 Easy Ways to Find Content Ideas for Your Blog 14 May 11 Easy Ways to Find Content Ideas for Your Blog Even a simple concept like “write what you know” may not help when you have already written dozens of articles for your blog and are faced with the issue of finding new ideas for articles. We have collected 11 easy and free ways to find […] Read More
Technical SEO Isn’t Dead, It’s More Like Walking Dead 14 May And what I mean by that is Google has figured out how to automate a lot of the technical SEO things we used to take for granted as the domain of the technical SEO practitioner. That metaphor makes sense right? Zombies are kind of like automated fixes to technical SEO problems? Let’s just pretend it […] Read More
Future-proof your measurement with privacy-safe solutions 13 May Easier options for working with consented data Getting started with privacy-safe measurement requires building a foundation of first-party data. Investing in a strong tagging infrastructure helps you make the most of the data your consumers share with you and lets you accurately measure your campaign performance. As consumers seek increased control over how their data is used, […] Read More
Future-proof your measurement with privacy-safe solutions 13 May Easier options for working with consented data Getting started with privacy-safe measurement requires building a foundation of first-party data. Investing in a strong tagging infrastructure helps you make the most of the data your consumers share with you and lets you accurately measure your campaign performance. As consumers seek increased control over how their data is used, […] Read More
11 Powerful LinkedIn Features You Didn’t Know About 13 May Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. But to fully use the platform to your advantage, you need to understand the features it offers. Check out these 11 powerful LinkedIn features and how to use them: LinkedIn features to know 1. Control […] Read More
How to Use Google’s Disavow Tool For Better Rankings 13 May Recently, I had a friend ask me for help because her website rankings were tanking. Always willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO. Everything she was doing checked out OK. So, I fired up Ahrefs and took a look at her backlink […] Read More
How to Rank Higher on SERPs with a Small Website 13 May Websites are an integral part of your business’s online identity and digital marketing campaigns. Every business needs a well-designed, interactive, … Read More This article How to Rank Higher on SERPs with a Small Website originally published at Numero Uno Web Solutions by Elena Nicosia. Source link Read More
15 Useful Clubhouse Tools to Help Your Marketing 13 May Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one. This audio-based platform is growing dramatically. In fact, the app has more than 228,000 reviews and a 4.9-star rating on the App Store. If you’re looking for a unique way to reach a highly targeted audience […] Read More
How to Set Up Ad Scheduling RIGHT (+ the Finer Details You Need to Know) 13 May If you’re a small business in a large digital advertising space, then you know there’s one constant mantra in making your PPC work: Every. Penny. Counts! That’s right, if you want to thrive in PPC advertising, you need to stretch that budget of yours as far as you can. Like so. So, as a PPC […] Read More
4 Tips To Optimize Your PPC Ad Campaigns For Summer 13 May Summer is right around the corner and it’s time to get your pay per click campaigns and Google Ads account into tip top shape. For many businesses summer is a key season for sales and a major digital marketing opportunity. So, in these upcoming summer months, your business will need to put it’s best foot […] Read More
18 Ways to Increase Your Followers on LinkedIn 13 May LinkedIn provides a platform for people to network with other professionals. The advantage of using LinkedIn is getting connected to different types of people, from your industry peers to the chief executive of top businesses. The more you interact and participate on LinkedIn, the more opportunities you have to grow your connections and followers. Growing […] Read More
WordPress Layout Terms Demystified (Quick Reference) 13 May Are you trying to understand what WordPress layout terms mean? Many beginners come across WordPress layout terms and vocabulary when working on their website. These are words used by designers and developers and average users may find them confusing. In this guide, we’ll explain some of the most commonly used WordPress layout terms. This will […] Read More
The Correlation and Impact of SEO on Lead Generation 13 May Lead generation isn’t easy by any means, and it’s one of the most challenging aspects of marketing that businesses face online. It may not be a major challenge getting followers or views on social media, but driving traffic to your site and turning visitors into potential customers is another game entirely. How do you optimize […] Read More
How to Use Canned Responses for Social Media Support 12 May Consumers today are spoiled for choice when it comes to service channels. And it’s no surprise that social is a staple of customer care today. Say goodbye to the era of phone queues or endless email chains. Immediate and accessible, social media provides a much-needed direct line between buyers and businesses. Heck, you’re probably already […] Read More
Investment banking marketing strategies to win more customers 12 May As the economy grows, power up your investment banking marketing activities to capitalize on the latest developments in the financial services sector and accelerate your profits As marketers in the financial services industry, we already know it’s critical to know the sector inside out, including keeping up to date with the latest industry trends. This […] Read More
