6 Dos & Don’ts to Prepare for the Page Experience Update 21 May We all know the Page Experience Update is coming. While we’re unsure of the exact date Google will launch this algorithm update — now is as good a time as any to do what we all can to prepare. Historically, Google has been rather vague about how to prepare for / respond to algorithm changes. Most […] Read More
Employee Engagement: How to Make Work Meaningful to Employees 20 May If you’re struggling with employee engagement, you’re not alone. In fact, a staggering three-fourths of workers are currently facing serious burnout. And that’s not just due to COVID-19, by the way. The pandemic simply added to and highlighted the existing stresses that modern employees put up with. Micromanagers. Tedious tasks. Toxic teams. That doesn’t even […] Read More
How to Claim Knowledge Panels in Google For More Organic Visibility 20 May If something is written about your brand online, you want to know about it, right? That’s even more true if it’s an authoritative source speaking about your brand and giving information to the public about what you sell, where you’re located, your hours, your website, and more. When Google shares information about your brand in […] Read More
Designing for Accessibility: Improving User Experience for Everyone 20 May More than 1 BILLION people worldwide have a disability or impairment. That’s why Seer Interactive and O3 World are teaming up in time for the 10th Anniversary of Global Accessibility Awareness Day on May 20th, 2021 to discuss the importance of accessible design. Learn how to improve UX for everyone by designing more inclusive web-based […] Read More
How to Create the Most Effective Facebook Business Page 20 May With 1.82 billion daily active users, Facebook is one of the most powerful social media outlets in the world. Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect […] Read More
Perform YouTube Keyword Searches Using BrightEdge 20 May Search data is an invaluable source of insight into consumer intent and behavior. It’s quite literally people communicating the things that interest them. Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other online channels. Those insights can also provide useful […] Read More
Why Are A Football Club’s Sponsors Facing Organised Click Fraud? | The Click Fraud Blog 20 May Football, also known as soccer, is the most popular and followed sport in the world. In fact fans of major football clubs are some of the most passionate and engaged brand ambassadors anywhere in the world. So it’s easy to see why major corporations are happy to pay big money to get their ads seen […] Read More
4 Incredibly Useful YouTube Studio Reports You Won’t Find in Google Ads 20 May Google Ads already has dedicated columns you can use to review the performance of your video campaigns. While these built-in columns are always helpful, sometimes you just need more information. This is where YouTube Studio can be extremely helpful. YouTube Studio’s analytics can provide a ton of data on how organic and paid viewers interact […] Read More
How to Customize WooCommerce Product Pages (No Code Method) 20 May Do you want to customize WooCommerce product pages without having to write any code? By customizing your WooCommerce product pages, you can improve your conversion rate and generate more sales from your existing website visitors. In this article, we’ll show you how to customize WooCommerce product pages without any technical knowledge. Why Customize WooCommerce Product […] Read More
4 Ways Instagram and Email Marketing Can Work Together 20 May When you’re just starting a business, Instagram might be the first platform you think of to help build your brand — it’s unbeatable in terms of growth and brand discovery. But as your brand gets bigger, you’ll realize that it shouldn’t just be all about the likes, follows, and views. You have to find a […] Read More
26 Pictures of Desks – Top Marketers Share Tips for Cameras, Mics, Lights and Hamsters 20 May Headed back into the office soon? Staying in your home office forever? Either way, you’re probably on camera more than you’d ever imagined. You’re probably on camera more than a typical TV reporter. These days, talking to a camera for 3-4 hours per day is normal. Just another day. Not weird at all. Some marketers […] Read More
Social Media Interaction: How Customers Engage in 2021 19 May The days of contacting generic email accounts are coming to an end. Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful […] Read More
Optimize Better With Offline Conversion Tracking 19 May If you run campaigns in Google Ads or Microsoft Advertising that are focused on lead acquisition, then you know how vital accurate conversion tracking is to your optimization efforts. Without it, you have no idea if the campaigns you’re running are succeeding at growing your business or are just wasting your marketing budget. I’m not […] Read More
How to Use Lucrative Keywords in Question Form to Answer Users’ Queries 19 May Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries. Eight percent of Google searches are questions. It doesn’t sound like much, right? Let’s break down the numbers. Google processes 3.5 billion searches per day, which means 28,0000,000 searches are questions. […] Read More
Should You Use the New Google Ads Insights Page? [Pros and Cons] 19 May It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to various aspects of its platform in an overall attempt to make the product more accessible to businesses looking to advertise. To add to these technical changes, Google has released its new Insights page from beta. For […] Read More
5 Ways Bots Could Be Disrupting Your Social Media Strategy 19 May 5 Ways Bots Could Be Disrupting Your Social Media Strategy When it comes to bringing in site traffic, paid social media is an easy choice. For increasing brand awareness, maximising your engagement with customers and promoting your business with sponsored posts or listings, it’s a no-brainer. But the problem of bots on social media is […] Read More
Is it time to switch to a new SEO tool? 19 May 30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your […] Read More
How to Display Popular Posts by Views in WordPress (2 Ways) 19 May Do you want to display popular posts by views in WordPress? Displaying your popular posts can help you generate more traffic, keep visitors on your site longer, and build social proof. In this article, we’ll show you how to display your popular posts by views in WordPress, both with and without a plugin. Why Display […] Read More
How to Harness Facebook Video Ads to Grow Your Email List 19 May Email marketing is one of the most effective digital marketing strategies that help small businesses to grow and maintain their client roster. It is a conversion-rich strategy to keep your customers up to date about your business and foster a better relationship with them. Email marketing also promises a lucrative return on investment — it […] Read More
The Best VPS Hosting Plans You Should Consider Using in 2021 18 May Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top picks? The best VPS hosting service for most people is Liquid Web or Bluehost. VPS hosting has become a popular choice […] Read More
Local Google Review Trends to Watch Out for in 2021 18 May Local Google reviews are essential to helping small- and medium-sized businesses build and maintain a solid and positive online reputation. That’s a fact that’s not going to change any time soon. In an ever-increasingly digital world, consumers rely heavily on online reviews to help them make buying decisions. Moreover, online reviews also offer unique personal […] Read More
Why social media vs. traditional media is not the debate you should care about 18 May For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. And as people continue to increase their time spent on digital media, there’s the fear that social media will eventually replace traditional media entirely. Operating […] Read More
Why User-Centered Design Should Be Prioritized in Achieving KPI Goals 18 May As early as four weeks ago, our VP wrote about Where to Find “The Why” Behind Your Marketing Performance, a great look into Portent’s motivation for providing meaningful results and sustaining a learning environment in a harmonious balance. Conversion Rate Optimization is no stranger to this challenge. Strategists in this industry must make a good […] Read More
7 Truly Exceptional Content Marketing Examples 18 May I’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When coworkers, friends, or family ask me, “What do you do? Like, actually do?” I say that I create content—I’m a content writer—and then I leverage that content in marketing campaigns. Okay, sure, that makes sense. […] Read More
7 Truly Exceptional Content Marketing Examples 18 May I’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When coworkers, friends, or family ask me, “What do you do? Like, actually do?” I say that I create content—I’m a content writer—and then I leverage that content in marketing campaigns. Okay, sure, that makes sense. […] Read More
How to Split WordPress Posts into Multiple Pages (Post Pagination) 18 May Are you looking for a way to split long WordPress posts into different pages? Splitting lengthy content into several pages makes it easier for your visitors to read articles and navigate different sections. In this article, we will show you how to split WordPress posts into multiple pages, step by step. Why Split WordPress Posts […] Read More
The Loss of Third-Party Cookies is a Bigger Issue Than You Think 18 May If you have a well-developed digital marketing and advertising strategy, you’ve probably already been warned about the impending death of third-party cookies. Depending on your news source, however, you will likely have one of two quite extreme views on this subject. Either, according to some, the end of third-party cookies is an apocalypse for online […] Read More
BERT Question-Answering at Google – SEO by the Sea ⚓ 17 May Sharing is caring! BERT Question-Answering A Patent granted to Google on May 11, 2021, involves performing Natural language processing (“NLP”) tasks such as question answering. It relies on a language model that has been pre-trained using world knowledge. The patent tells us that recent advances in language-model pre-training have resulted in language models such as […] Read More
5 REAL LIFE AFFILIATE SITE EXAMPLES (And What You Can Learn From Them) 17 May Now it is your turn to get started building your own Authority Website. To help you get started, we put together a free video training that will give you all the tools and tactics you will need to get started even if you don’t have any prior experience. Click the button below to join the […] Read More
Transferable Skills: How to Get a Job in Digital Marketing Right Out of College 17 May You’ve picked up a lot in the past few years of college, even if you don’t realize it. No matter what you actually majored in, you’ve got plenty of valuable skills that will easily transfer to the workplace. Take it from me — I’m a recent graduate from the class of 2020 and I have […] Read More
