Your 8-Point Guide to Developing a Memorable Brand Personality 31 Mar Come for the monetary gain; stay for the endless other benefits. That’s how the story goes for many businesses that commit to developing authentic, attractive, and memorable brands. As a result of intentional brand-building, they enjoy gains that range from boosted engagement to increased influence and the ability to reel in other brands that gladly […] Read More
How to Add Amazon Ads to Your WordPress Site (3 Methods) 31 Mar Do you want to add Amazon ads to your WordPress site? Amazon ads can be a great way to make money online. Plus, they have a faster and simpler approval process compared to other ad networks. In this article, we’ll show you how to add Amazon ads to your WordPress site, step by step. What […] Read More
How to Deliver an Exceptional Customer Experience with Email Marketing 31 Mar In the age of information overload, it can be tricky to grab and retain your customers’ attention for a prolonged period of time. They are targeted by dozens of companies every day, and for your email to stand out, it has to offer an engagement-based experience that’s unlike anything they’ve ever encountered before. Enter well-strategized […] Read More
9 Questions Answered With Social Listening Data 31 Mar Social listening is a social media superpower. And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Read on to discover how Sprout customers […] Read More
How to Write Content For People and Optimize For Google 30 Mar One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience, you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may […] Read More
Instagram Link in Bio: How to Use It to Drive Traffic 30 Mar You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you […] Read More
Mobile marketing statistics compilation 2021 – Smart Insights 30 Mar Q2 2021 smartphone analytics: consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience “Mobile to overtake fixed Internet access by 2014” was the huge headline summarizing this bold 2008 mobile marketing prediction by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers reviewing […] Read More
The Ultimate SEO Guide to Rich Results 30 Mar Oh, hello. Brad here. How are you? I am fine, thanks for asking. Today we’re going to explore the wonderful yet mysterious world of rich snippets. “But Brad,” you say to yourself. “I don’t know what a rich snippet is. Can you explain it to me?”I sure can, weary traveler. Take off your boots, grab […] Read More
How to Create Facebook Video Ads People Will Watch : Social Media Examiner 30 Mar Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
How to Add HTTP Security Headers in WordPress (Beginner’s Guide) 30 Mar Do you want to add HTTP security headers in WordPress? HTTP security headers allow you to add an extra layer of security to your WordPress website. They can help block common malicious activity from affecting your website performance. In this beginner’s guide, we’ll show you how to easily add HTTP security headers in WordPress. What […] Read More
4 Email Productivity Tips, Tricks, and Hacks 30 Mar We’re obviously big fans of email here at Benchmark, but we also understand that they can be a significant drain on your time. Who hasn’t started on a project only to get distracted over and over again by that little notification bubble on their phone or desktop? And who among us can really claim membership […] Read More
6 Brilliant Facebook Campaigns (& Why They Worked) 30 Mar As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users. But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. “How can I make sure my posts aren’t getting buried?” “Should […] Read More
Paid Social 101: The Basics of Running Effective Ads 29 Mar Getting started with paid social media feels like a big leap for most businesses. That’s because we’ve become so used to social being totally free. The reality, though? A staggering three-fourths of all marketers run paid social campaigns. Even for small and solo businesses, social ads have largely become a matter of “when” and not […] Read More
Content is King…But Why? Here is a Data-Driven Answer 29 Mar Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is […] Read More
Solve Your Facebook Campaign Problems 29 Mar Facebook is one of the two advertising giants globally, with a significant share of all digital advertising budgets and complete control over social ads. Using Facebook ads, marketers activate their ads on Facebook, Instagram, Messenger, and WhatsApp. Facebook’s advertising system has become very sophisticated over the past year and now offers advertisers a more comprehensive […] Read More
4 Tips to Succeed Using Google Ads Broad Match (with Data!) 29 Mar With roughly 3.5 billion searches per day, it can be difficult to capture all relevant search terms for your business through PPC. To make matters more difficult, Google announced last month that modified broad match is going away, which means some search queries will no longer be eligible to show based on the word order […] Read More
How to Add Subscriptions to WooCommerce (Free Alternative) 29 Mar Do you want to add subscriptions to WooCommerce in WordPress? Adding subscriptions lets you offer memberships, create premium content, and generate consistent revenue for your business. In this article, we’ll show you how to easily add recurring subscriptions to WooCommerce using multiple methods. Why Add Subscriptions to WooCommerce? There are many benefits to adding WooCommerce […] Read More
World’s Best SEO Experts To Follow In 2021 29 Mar Are you into SEO and looking forward to taking your SEO game to the next level? Do you want to learn SEO tips and tricks from the best in the world? If your answer to the above two questions is yes, then I have curated a list of 20+ best SEO experts that you must […] Read More
Why Presentation Skills Are Important in Marketing 26 Mar What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to […] Read More
Display Ads Are a Waste of Money. Here’s What You Should Do Instead 26 Mar Want to feel depressed about marketing? According to eMarketer, display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Now, I made a couple of assumptions with that lede. First, that you don’t work in ad-tech (if you do, this post is probably going to piss you off). […] Read More
7 Instagram Contest Ideas to Grow Brand Awareness 26 Mar Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests. If you want a popular Instagram account, coming up with and executing some Instagram contest ideas is a great start. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for […] Read More
Financial Services digital transformation for marketing leaders trends] 26 Mar Marketers, managers, and digitally-savvy customers have all experienced first-hand the effects of Financial Services digital transformation over the last year. Of course, challenges relating to digital transformation are not unique to the financial sector. As in many industries, COVID-19 was another resounding wake-up call for the financial industry in terms of digitalization. In this blog, […] Read More
Designing Website Headers in 2021 26 Mar Your website header is the introduction to your website and your digital brand. It’s important to make a great first impression with your header. Use these tips to put together an attractive, on-brand website header that welcomes users, and creates intuitive and informational journeys through your site. What is a website header? Your website header […] Read More
why you shouldn’t put all your eggs in the Google basket 26 Mar 30-second summary: Very few SMBs use multiple channels for their online advertising Facebook is the most effective channel based on the cost for CPM and CPC It’s important to remember that every business is unique when it comes to deciding on budget allocation For any business in the software as a service (SaaS) space, data […] Read More
How to Lower PPC Churn Rates 26 Mar It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost […] Read More
2021 Digital Marketing Trends: The New vs the Tried and True 26 Mar Organizations worldwide have had to endure a big hit because of the flare-up of COVID-19. Since then, people have changed the way they shop. In-store shopping, at this point, is an inclination. Purchasers are effectively shopping on the web, and numerous organizations have gone online to keep in touch with their customers. With this monstrous expansion […] Read More
6 Best Video Editing Software of 2021 Compared (Easy & Powerful) 26 Mar Are you looking for the best video editing software? Video editing software lets you create professional videos for your WordPress site, Instagram, YouTube, and other social media channels. In this article, we’ve hand-picked some of the best video editing software that you can use to easily create videos. We have used these tools to create […] Read More
Guide To Affiliate Marketing On LinkedIn In 2021 26 Mar Let’s be honest. LinkedIn isn’t the sexiest social platform. Look at how search interest in the business networking site compares to interest in Twitter – another member of social media’s old guard – and TikTok, one of the rising stars. Twitter has generally been on an upward trajectory in the last couple years. Over the […] Read More
Responsive Search Ads (RSAs) Are Now Default Ad Type for Google Ads 25 Mar Google Ads Update 14 days. That’s the amount of time it took for Google to announce another change coming to their Google Ads platform. On February 4th, Google shocked the SEM world by informing us that BMM (Broad Match Modifier) would soon be a thing of the past. Then, just two weeks later on February […] Read More
🔥👶🏽🔥🕺🏽Leadferno | Local SEO Guide 25 Mar Aaron Weiche on Lead🔥ferno, his new business texting & messaging app startup: The vision for Leadferno is to help businesses and consumers make delightful connections at speed. Email feels slow, phone calls are taxing and that’s not how consumers prefer to get answers, help and solutions anymore…We’re designing a better, faster and easier communication experience […] Read More
