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6 Things Every Email Marketer Should Be Doing This Year

07 Jan

There’s nothing obvious about great email marketing. Sure, we all know the basic formula for success — reaching the right people with the right content. But, how you narrow down who those people are and what kinds of content will track with them is a process that takes a lot of skill, not to mention […]

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Review: GTM Preview Mode | Seer Interactive

07 Jan

If you’re not familiar with Google Tag Manager (GTM), check out our guide here before reading this post. In recent months, Google has released a new version of GTM Preview mode for analysis of your tags/triggers/variables in real-time as you interact with elements on the site with tracking active. This is a notable update for users […]

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What is a Retail Media Network?

07 Jan

The marketing and advertising industry is a fast-paced industry. With technology evolving rapidly, people have found it more convenient to do their shopping and other transactions online. With digital interactions overtaking in-person activities, this shift in people’s lifestyles means one thing for businesses — they need to pivot fast. Failure to do so can only […]

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Anatomy of a Great About Us Page

06 Jan

The About Us page is often the most overlooked or neglected on business websites. Most businesses create a site to list their products and services for potential customers. They want to turn a profit or expand their business. In their view, everything else is just window dressing. Or is it? Why should you care about […]

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5 Goals to Accomplish with Social Media Video Marketing

06 Jan

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 billion by 2021. In other words, video is still […]

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So, You’re Taking over An Account. What Next?

06 Jan

Transitioning an account between managers is a process riddled with anxiety and confusion – from both the agency side and the client side. However, if an account transition is done right, you can be sure to add value for your client from the first day you are on their account, and build a strong relationship […]

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Who Does It And Is It Worth It?

06 Jan

As of right now, 94% of adults in the United States watch YouTube at least once a month. But YouTube also has 2 billion users worldwide. And between them, they watch 1 billion hours of YouTube videos every day. One billion hours! What I’m getting at here is that this is a huge potential audience […]

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PPC Fraud Watch: Ad Stacking | The Click Fraud Blog

06 Jan

Of the many fraudulent practices you might encounter as a marketer, ad stacking can be hard to spot. Like all of the click fraud practices, it skews your KPIs, loses you money and erodes trust in programmatic marketing in general. But, what is it? Ad stacking is where a website publisher hosts multiple ads in […]

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Should you use Google’s updated Disavow Links tool?

06 Jan

30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues to have no impact on fixing negative SEO and often won’t make your website do better in search. However, it can reduce […]

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Six ways to steer marketing in the post-pandemic world

06 Jan

30-second summary: A recent survey by UNCTAD shows customer behavior will not change after the pandemic. COVID-19 pandemic has sped up the digitalization of businesses by several years. AI writers can allow companies to curate quality content within a short time. Innovative virtual conferences will grab the attention of millions even after the pandemic. Businesses […]

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How to Add Keywords and Meta Descriptions in WordPress

06 Jan

Do you want to properly add keywords and meta descriptions in WordPress? Meta keywords and descriptions allow you to improve your website’s SEO ranking. This means more traffic, leads, and sales for your business. In this article, we will show you how to easily add keywords and meta descriptions in WordPress. Why Add Keywords and […]

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5 Ways to Cater to Your “New” Customers of 2021

06 Jan

We all know that 2020 has been an absolutely ridiculous year. So many things have gone off the rails and I, for one, could not be happier that it’s coming to an end. With a new year comes new opportunities and new potential, even if we might be feeling the effects of 2020 for a […]

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7 Ways Healthcare Content Marketing Can Be Effective in 2021

06 Jan

Healthcare content marketing has some catching up to do as we step into 2021. With more people working from home and using search engines to answer queries about everything from trivia to aches and pains, healthcare sites are in high demand. To earn patients’ trust, practitioners need to create accessible and credible content for their […]

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Web Accessibility – how to make your website ADA compliant

06 Jan

So you’ve made the decision to make your website accessible for people with disabilities. It’s about time – the Americans With Disabilities Act (ADA) was passed in 1990. It prohibits discrimination against people with disabilities and if you’re operating in the US, not making your website accessible is discrimination since you don’t enable people with […]

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10 Alternatives to Google Hangouts on Air

06 Jan

Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google […]

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How to Use Trendspotting for Must-See Social Content

05 Jan

Marketers are always on the hunt for “the next big thing.” And rightfully so. But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Figuring out what’s a fad and what’s worth pursuing often feels like a gamble. Despite popular belief, getting ahead of the curve and predicting marketing […]

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How to Create an SEO Strategy for Modern Marketing

05 Jan

An SEO strategy helps brands position themselves within the digital ecosystem. A strong SEO strategy will use data, technical SEO, and user intent to create content that answers the user’s needs and is easily found by prospective visitors.   Your SEO strategy should make up the cornerstone of this online presence. With 53.3% of the traffic arriving […]

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What affiliate marketers have missed about Google Analytics

05 Jan

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see what actions a person […]

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How to fix cURL error 28: Connection timed out after X milliseconds

05 Jan

Are you seeing the cURL error 28: Connection timed out error on your WordPress site? The cURL error 28 is a common WordPress REST API issue that can affect your website’s performance and may cause it to behave unpredictably. In this article, we will show you how to easily fix the ‘cURL error 28: Connection […]

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Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You

05 Jan

Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of curiosity, their need for predictability, their affinity […]

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Continuing trends and new opportunities

05 Jan

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year? Based on insight from several of our in-house experts at Validity, below are our top […]

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Best Task Management Software Reviews of 2021

04 Jan

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Most project managers confess to having problems with defining clear objectives. And even when goals are clear, it can be challenging to measure progress. Furthermore, it is not always clear who should be working […]

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Pitching A Home Run Social Media Marketing Campaign

04 Jan

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. But it’s one thing to come up with a creative idea. It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute […]

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Invest in marketing for success in 2021

04 Jan

How can you expect to compete to acquire and retain customers if you don’t invest in marketing? As long as your business exists, investment in marketing is a vital contributor to your success. What are the upsides when you invest in marketing? Here are 5 reasons to increase investment in marketing today. 1. Invest in […]

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Deep SEO Thoughts For 2021

04 Jan

When I worked at NBC in the 90’s, The Clapper spent a boatload advertising on Seinfeld, and Friends, and probably even on The Cosby Show. Of course they would spend millions in advertising on TV as would the George Foreman Grill, as would Ron Popeil and his amazing Pocket Fisherman, as would pretty much any […]

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Google Page Experience update is all set to launch in May 2021

04 Jan

30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability. For site owners and […]

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The Value Of Amazon Sponsored Brand Video Ads

04 Jan

This year I have had the opportunity to beta test the Amazon Sponsored Video Ads released to the public in early October. I have held off on writing about the ad type until I had the opportunity to examine the ad impact through Prime Day and Black Friday/Cyber Monday. The ad type has reported surprising […]

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The 18 Best Marketing Strategies for 2021 (From the Experts)

04 Jan

When we compiled our list of 2020 marketing tactics at the end of 2019, no one had any idea what was really in store for the year to come. Now, we know 2021 will continue to see ripple effects from the pandemic and, even when it’s over, consumer behavior will never go back entirely to […]

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How to Highlight Text in WordPress (Beginner’s Guide)

04 Jan

Do you want to highlight text in a WordPress post or page? Being able to highlight text can help you point user’s attention to a specific text area. This can be great to highlight a call to action, special offer, or simply add emphasis on specific sentences. In this article, we’ll show you how to […]

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