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The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit

02 Jul

The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for July—creates a challenging situation for small businesses in the midst of economic hardship brought on by the pandemic. In this post, we’re going to cover […]

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10 Ways to Rank Higher on Google Maps

02 Jul

Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does […]

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How to Create a Secure Contact Form in WordPress

02 Jul

Do you want to create a secure form in WordPress? Forms allow users to submit information on your website. However, they can also be used by hackers to steal information, attack websites, and install malicious code. In this article, we will show you how to create a secure contact form in WordPress. We’ll explain how […]

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Ad fraud prevention firm CHEQ enters PPC market

02 Jul

Ad fraud prevention firm CHEQ enters PPC market Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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How to Effectively Market Your Product

02 Jul

Products don’t sell themselves. For most companies, product marketing is a major part of what their marketing teams do, and is a basic necessity for meeting, and exceeding, the bottom line quarter after quarter. More than half of all shoppers research products online before making a purchase, which is as true for in-store purchases as […]

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Influencer Marketing ROI: The KPIs you Should Track According to Your Campaign Goals

02 Jul

Influencer marketing has some serious clout among marketers. In fact, a study conducted by influencer marketing agency Mediakix found that “80% of marketers find influencer marketing effective.” While an overwhelming majority of marketers see the value in influencer marketing, the real challenge is how to track influencer marketing ROI. A study conducted by influencer marketing […]

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The Basics of Using SEO and PPC Together

02 Jul

While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? SEO (search engine optimization) is the practice […]

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The Basics of Using SEO and PPC Together

02 Jul

While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. What is the difference between SEO and PPC? SEO (search engine optimization) is the practice […]

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The Anatomy of a Killer Sales Page: Boost Traffic & Conversions!

02 Jul

Want to increase your sales and rankings at the same time? If so, you should consider giving the sales pages of your website a tune-up. Maybe you don’t have a sales page on your website. Or maybe your sales page needs some work. An incomplete or non-existent sales page is going to hurt your sales. […]

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CCPA enforcement starts now and most companies aren’t ready

01 Jul

CCPA enforcement starts now and most companies aren’t ready Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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What will be the measure of success?

01 Jul

Facebook Ads boycott: What will be the measure of success? Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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How to build your brand authority through content marketing

01 Jul

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching typical […]

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Best Practices in Marketing Campaign Data I Smart Insights

01 Jul

If you want to achieve success with your marketing campaign, you’ll have to ensure that your every marketing effort is measurable. Goals for your marketing campaign can be improving lead generation, increasing brand awareness, boosting your ROI, or anything in between. Whatever the case, measuring and analyzing your marketing campaign data will provide you with […]

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Strategy Simplified | Smart Insights

01 Jul

From annual to 90-day planning that rocks Has this happened to you? You spend a ton of effort creating your marketing plan, you feel great about it. You’re going to move forwards with clarity on those important initiatives. Tasks are planned week by week and resources allocated… The ink has barely dried before the first […]

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How to Master Social Media for Retail to Win More Customers

01 Jul

Retailers arguably have the most to gain from social media marketing. And despite popular belief, social media isn’t killing retail: it’s simply encouraging the space to evolve. Recent data from the most recent Sprout Social Index should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital […]

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How to Run a Successful Instagram Contest

01 Jul

There are many reasons you might want to run an Instagram contest, whether you’re looking to quickly grow your online presence or simply want to give back to your followers. But there are some rules and guidelines you need to keep in mind if you want to host an Instagram contest to ensure that it’s […]

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How has COVID-19 impacted your paid media?

01 Jul

We’re tracking COVID-19’s impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from agency and in-house marketers across the globe every month.  Will you fill out this short survey to help the digital marketing community understand what impact COVID-19 is having on paid media? We want to […]

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Top Agency Video Success Secrets for Facebook and Instagram – MariSmith.com

01 Jul

If you own a digital agency, or you’re a social media professional that makes content for your clients, this is for you. Marketing today is hard! The average tenure of CMO’s is just 3.5 years. The lowest of all C-suite and the lowest since 2009. Why? Because marketing today is extremely challenging! So, let’s SIMPLIFY!! […]

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How to Improve Each Stage of Your Ecommerce Sales Funnel

01 Jul

The average conversion rate for ecommerce sites is 2.63% Let that sink in. 97.37% of your site’s visitors are just shopping around. And, given the cost of acquiring traffic these days, that is one ugly average. But you don’t have to settle for average. Understanding the customer’s journey can help you optimize your digital marketing […]

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How to Setup Delivery Time Slots in WooCommerce (Step by Step)

01 Jul

Have you ever needed to set up delivery time slots for your online store? Creating delivery time slots allows you to keep up with customer demand for more convenient delivery. At the same time, it also allows you to create a more manageable schedule to match your delivery capacity. In this guide, we’ll share our […]

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How to Put Together a Great Lead Nurture Strategy

01 Jul

What you do with your leads once you’ve got them is just as crucial as generating leads in the first place. Having an effective and well-rounded lead nurture strategy will help you do that and ensure that all that hard work you put into lead generation doesn’t waste. Small business marketing teams have to make […]

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Social media managers, you matter now more than ever

01 Jul

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does social media marketing matter?” Does what […]

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How to Bring The In-Store Experience Online With Social

01 Jul

Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being able to recreate the positive experience those people have at their regular coffee shop on social is a unique accomplishment. And that just so happens to be the mission of Philz Coffee, according to Jolie […]

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Six powerful tips for better SEO

30 Jun

30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of them). For example, you can search for articles published in the last week by your competitors or discover internal linking opportunities you might’ve missed. In this how-to guide, Venngage’s […]

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Why Infographics and Visual Content Are Saving Lives From COVID-19

30 Jun

For decades, Karl Gude has delivered timely visual content to the public. As the former director of information graphics for Newsweek and the Associated Press, he collaborated with writers, researchers, and graphic designers to cover everything from Columbine and 9/11 to the AIDS crisis and stem cell developments. So when the United Nations put out […]

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How to Build Links Using Google Alerts

30 Jun

Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools. No, I’m not talking about the ones you already use like Google Search Console and Google Analytics… They actually have tons of other tools. Some you may […]

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Google Data Studio: What It Is & How to Use It

30 Jun

This post was originally written by Seer Alumni and published on June 12, 2017.It was updated on June 30, 2020 by Aniqa Anwar. What is Google Data Studio? Google Data Studio (GDS) is a great, free data visualization tool (note my use of the phrase data visualization tool, as opposed to business intelligence tool here) […]

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