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How to Choose the Best Color Scheme for Your Brand

15 Sep

When it comes to building a website, there are a couple of places that our minds go to first. Maybe it’s finding the perfect layout for website building software, or maybe it’s finding a smart logo or writing informational copy text. Regardless, many people overlook one of the most important aspects of branding and building […]

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The Art of the Upsell Email

15 Sep

Everyone loves to get free cake on their birthday. That elated feeling of getting an unexpected gift is one of the best parts of celebrating.  Receiving upsell emails with a special offer is similar to getting a prize on your big day. Except you get a surprise from a brand that you love for being […]

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Are VTubers the Future of Video Content Creation?

14 Sep

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. This content is created by VTubers, and it’s taking content creation by storm.  Top VTubers have millions of followers and earn hundreds of thousands of dollars a month.  According to experts, the industry is on the rise. […]

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Twitter Metrics: How & Why You Should Track Them

14 Sep

First introduced as a micro-blogging platform, Twitter has evolved into a multi-faceted social network. It’s become a breaking news source, a customer service channel and a networking site. For companies, having a Twitter presence means you’re able to connect one-on-one with your customers while also increasing your brand recognition. Twitter’s statistics are impressive: 206 million […]

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8 [Recent and Unboring] Free Social Media Marketing Courses

14 Sep

More than half of the world’s population uses social media today for just about every aspect of life. This makes it a staple in any digital marketing strategy, but with multiple rapidly evolving platforms, it’s a bit of a beast to harness for business growth. The other problem, as you’ll soon learn, is that finding a free social media marketing […]

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How to Rank New WordPress Content Faster (In 6 Easy Steps)

14 Sep

Do you want to rank new WordPress content faster? Sometimes search engines take some time to index new content, so your WordPress site may not show up in search results or get much traffic at first. In this guide, we’ll show you how to easily rank new WordPress content faster with practical tips. Why Is […]

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iOS 15 and Email Marketing KPIs to Focus On

14 Sep

If you aren’t yet aware of Apple’s iOS 15 rollout and how it impacts your email marketing, then we’re here to tell you you’re behind. Time to play catch up!  This rollout changes how email marketers are able to track the success of their campaigns. Before we dive into that, let’s touch base on what […]

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5 Ways to Strengthen the Retail Customer Journey

14 Sep

Buying products from e-commerce businesses has become commonplace in today’s digital landscape. People purchase everything, from groceries to cars, online, and it’s all thanks to e-commerce businesses. In 2020, the U.S. e-commerce market generated $431.6 billion in revenue, and that number is expected to reach upwards of $560 billion by 2025. But with a rapidly […]

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7 of the Best Popup Scripts and Plugins for Every Project

13 Sep

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out.  An “early to the scene” web hoster, Tripod, became a haven for webmasters and business owners alike – giving companies the potential to design their homepages, and sponsor adverts across different sites. In one freak accident, […]

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4 Ways Social Media Can Revitalize Small Business Competition

13 Sep

Proactive change is a precursor to growth. But forced change, which has been a constant over the last couple of years, is a challenge that tests perseverance, builds resilience and breeds perspective. Small business owners know this all too well. Small businesses, which account for 99% of businesses and employ 47% of workers in the […]

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Website Design vs Website SEO: Which Is More Important?

13 Sep

Creating a website design that flows well, is unique, and generates conversions can be difficult to coordinate. It becomes even more complex when website search engine optimization (SEO) has to be considered as well. Incorporating integral SEO components is where website development and website design bump heads. The creative team will want a high imagery […]

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Privacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed)

13 Sep

Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with Google Ads, as they are the easiest platforms to get started with in advertising. Over the years, the targeting options have gotten super granular to help you better reach your potential customers. […]

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How to Properly Move from Shopify to WooCommerce (Step by Step)

13 Sep

Do you want to move from Shopify to WooCommerce? Many users want to move from Shopify to WooCommerce to avoid higher costs or have more control over their online stores. In this tutorial, we’ll show you how to easily move from Shopify to WooCommerce with step-by-step instructions. Migrating from Shopify to WooCommerce Shopify and WooCommerce […]

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4 Ways to Impress Virtual Event Speakers – Pro Tips for Success

11 Sep

Reading Time: 6 minutes Virtual event speakers are often not given the attention they deserve. Even when events are virtual, they’re often asked to travel, certainly must spend time preparing for their presentation and then give it without any feedback or recognition. Speakers are also often expected to be present and available throughout the entire […]

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How to Create a Wikipedia Page

10 Sep

Wikipedia is an ever-evolving, user-generated encyclopedia that allows users to add content, including pages, articles, and general knowledge. Topics span from pinball to Prometheus and everything in between.  If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page added to the encyclopedia is […]

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Domain Extensions 101: .Com vs .Net vs .Org

10 Sep

Whether you’re starting a business and need a website or looking into a site migration — your decision between these 3 top-level domains (TLD) could potentially make or break your digital presence.  Set yourself up for success with an informed decision about your website’s domain extension! What are the Differences Between Domain Name Extensions? In the US, […]

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The 4 Pillars of Successful Campaigns

10 Sep

What the Best HVAC SEO Campaigns All Have in Common It’s no secret, SEO (short for search engine optimization) is a highly effective marketing strategy for HVAC companies. But you probably already knew that. You’re reading this blog, after all. What you don’t know are the specific tactics that every successful HVAC SEO campaign has […]

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Web Log Analysis is Essential to a High-Performing Website

10 Sep

Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages, consume your content and transact on the site – surface-level content is king. What you say, how you say it and how you present it […]

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5 Best WordPress Cloud Storage Plugins 2021 (w/ Free Options)

10 Sep

Are you looking for the best cloud storage plugins for WordPress? Cloud storage plugins make it easy to store and access your website files from anywhere in the world. They can also automatically sync your data, so it’s safe and always backed up. In this article, we’ll share some of the best WordPress cloud storage […]

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5 Reasons To Make Your Social Media Multilingual

09 Sep

5 Reasons To Make Your Social Media Multilingual by Adam | September 9, 2021 Multilingual social media has incredible potential to attract new target audiences. Let’s see: the internet has more than 3 billion users, with even more than one account per person. Many businesses do not want to understand this fact and make it […]

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12 Tried & Tested Ways To Promote Your Content on LinkedIn

09 Sep

Reading Time: 5 minutes There’s no doubt that LinkedIn gained widespread popularity as a platform for connecting employers and job seekers. But now, it serves a much greater purpose than recruitment. This versatile platform has emerged as a powerful tool for networking, creating brand awareness, and building valuable customer relationships.  You’re majorly missing out if […]

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Plug revenue leaks with these 3 CX analysis techniques

09 Sep

Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis techniques you can use to get these answers. I realize it’s more fun to focus […]

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How to Get Started with Email Automation

09 Sep

Do you remember the heyday of email chain letters? It was considered good luck to send an email to 25 of your closest friends, or else there were (silly) consequences. Email chain letters were the early 2000s version of “viral” content before social media existed. We may not forward emails for good luck anymore, but […]

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What is Twitter Spaces? Audio Chat Comes to Twitter

08 Sep

While images once dominated the social media landscape (and they still do), audio has gained momentum in the last couple of years. The social audio app Clubhouse created a lot of buzz when it launched in 2020 on an invite-only basis. Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on […]

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Using Google Ads Extensions For Marketing Success – The Click Fraud Blog

08 Sep

Setting up your Google Ads is just the first step. Of course, all marketers want to maximise CTRs and conversions, we all want our money’s worth. And this is where Google Ads extensions come in. Google rewards ads that perform well, which means an optimised CTR, low bounce rates and decent conversions.  It’s all about […]

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Applying the inverted triangle principle to content marketing

08 Sep

Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. This storytelling approach states that the most important elements of a story must come first, […]

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Here’s What Google FLoC Means for Advertisers

08 Sep

With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy for users. The concept of FLoC isn’t easy to grasp, and it has raised a […]

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14 HVAC Marketing Strategies to Grow Leads & Revenue

08 Sep

Post Summary Modern homeowners turn to Google to find an HVAC company near them. Your website needs to be found on the first page of Google to increase qualified leads, booked jobs, and revenue. We share the HVAC marketing strategies we’ve used to grow heating and cooling businesses across the United States. How to Build […]

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