fbpx

How to Increase Pageviews and Reduce Bounce Rate in WordPress

08 Apr

Do you want to increase pageviews and reduce bounce rate in WordPress? Users who stay on your site longer and view more pages are more likely to join your email list, leave a comment, make a purchase, follow you on social media, and more. In this article, we’ll show you how to increase your pageviews […]

Read More

How Many Emails Should I Be Sending?

08 Apr

Finding the sweet spot when it comes to email marketing is as much about nailing frequency as it is about choosing the right days and times. Promotional emails should feel organic — and definitely not overly forced. If you send too many in too small of a time period, you risk coming off as overly […]

Read More

How To Make a Sitemap: 12 Tips for SEO, Keywords, UX and Content

07 Apr

We’ve planned, designed and built more than 1000 websites since 2001. On those projects, we’ve developed our own best practices for creating sitemaps. Here you can see some of the thinking that informs the process. Here’s how to make a sitemap for a high-performing website… Wait, what’s a sitemap? There are actually three kinds of […]

Read More

Business model framework recommendations [business model canvas]

07 Apr

How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4? Our top business model frameworks for you Defining a clear online business model framework is essential for a new startup online business to help create a sustainable business and communicate the features of their new […]

Read More

4 Tools for Mapping Content and Tone to Each Buyer Stage

07 Apr

Even the most beautiful music, if it’s played for the wrong audience, won’t resonate. A crowd that’s expecting to hear a concerto will probably walk out on you if you choose to perform a jazz standard instead. This same principle holds true for your sales and marketing content. If your content fails to strike the […]

Read More

How to come up with social media content using feedback from your silent fans

07 Apr

Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk, […]

Read More

25 Marketing Books You Should Be Reading

07 Apr

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to […]

Read More

Master Bid Strategies: Google Search Ads 360

07 Apr

Many advertisers are moving to Google Search Ads 360 (SA 360) to more effectively automate and manage their paid advertising. SA 360 has a slew of features that either aren’t available in standard Google Ads accounts or are more sophisticated. One of the features that make SA 360 so powerful is its bid strategies. Similar […]

Read More

Instagram SEO: 4 Ways to Rank Higher in 2021

07 Apr

Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers: “I’m focused on producing short-form video content.” “I’m trying to live stream as frequently as possible.” “I’m experimenting with different ad formats.” The list goes on, and it gets longer with each passing year. […]

Read More

How to Send Twilio SMS Notifications from WooCommerce (Step by Step)

07 Apr

Do you want to send Twilio SMS notifications from WooCommerce? With SMS notifications, you can stay in touch with your customers, notify them of order updates, send coupon codes, and more. In this article, we’ll show you how you can add Twilio SMS notifications from your WooCommerce online store. Why Add SMS Notifications to WooCommerce? […]

Read More

Improved data filtering and comparison on Performance reports

07 Apr

Wednesday, April 07, 2021 The Search Console Performance reports allow users to understand how people find their site on Google. Today, we’re introducing two improvements that will make the reports more useful: regular expression (regex) filters and a revamped comparison mode. Filters now support regular expressions In the Performance reports, you can already use filters […]

Read More

Why Your Mobile Website Experience Matters Now More than Ever (2021)

07 Apr

In 2021, Your Mobile Website Experience Is Critical to Marketing Success Mobile website experience has mattered for quite some time now, but the importance of a strong mobile experience only continues to rise. What is mobile site experience, exactly? Your site needs to be: Mobile-friendly – Can the site be navigated without needing to pinch […]

Read More

March 2021 Google SERP Feature Changes Signal Recovery?

06 Apr

This is the first in a monthly series of updated Local Pack-O-Meter data. Each month we will report on the changes we see in Google SERP features across ~60M U.S. search queries (graciously provided by Traject Data). Without further ado, here is the March 2021 report: As in February, most of the action in March […]

Read More

How Keywords Affect Your Google Ads Campaigns

06 Apr

Google Ad campaigns aren’t something you do casually in your free time. If you own a traditional business with a website or an e-commerce store, you’ll need an experienced marketer to spend the equivalent of 40 hours a week testing ads, making adjustments, and analyzing data. It’s seriously a full-time job! But, the price of […]

Read More

9 Social Media Lead Generation Ideas to Try Next

06 Apr

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. With 3.6 billion people […]

Read More

How to Use Instagram Story Highlights on a Brand Account

06 Apr

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. This feature allows you to highlight all of your best content right at the top of your profile […]

Read More

9 Tips for Writing Irresistible Blog Post Titles

06 Apr

Blog post titles are hard. You need to communicate a lot of information and capture the attention—and the clicks—of your audience, and you only have so many characters to do it. That’s why I’m sharing nine tips for stronger blog post titles here: Avoid words that sound like spam Check the SERP for numbers Remember […]

Read More

This Week: YouTube, Google, Facebook, and More!

06 Apr

Happy Tuesday! Today we have the top 5 updates of the past week in digital marketing that can help your business’ growth. Read on for more! YouTube Tests Removing Public Dislike Counts on Videos Since negative likes can impact and demotivate content creators, it looks like YouTube will be experimenting with removing public dislike counts. […]

Read More

how conversational insights take the guesswork out of marketing

06 Apr

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use natural language processing […]

Read More

How to Highlight Author’s Comments in WordPress

06 Apr

Do you want to highlight the author’s comments in WordPress posts on your website? Highlighting the author’s comments in your WordPress blog can help you build engagement. Users are more likely to leave a comment when they see the author is actively participating in the discussion. In this article, we’ll show you how to easily […]

Read More

#255 – 12 Competitor Metrics YOU Should Start Tracking Today!

05 Apr

Before we start: A Quick Announcement! Authority Hacker PRO – our most advanced training course and community is reopening its doors next week, for the first time this year! This is one of those rare weeks that you have the opportunity to join our insiders’ community and get access to our best tactics and video […]

Read More

How to Use Competitive Benchmarking to Grow your Social Presence

05 Apr

Pop quiz: how does your social presence stack up against your closest competitors? Seems like a pretty straightforward question. However, measuring success on social media is tricky. Because comparing “Likes,” shares and other performance metrics between businesses doesn’t mean much in a vacuum. Should you be happy about those 100 retweets? Is a 2.4% engagement […]

Read More

10 Great Testimonial Examples From Landing Pages

05 Apr

Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Below, we’ll look at ten different landing page testimonial examples and discuss why […]

Read More

Writing Posts That Convert Into Clients

05 Apr

Creating high-quality content is the number one priority for many freelancers and business owners, but creating content that converts is a completely different thing. It requires more dedication and attentiveness as well as nuance that not many people understand. Luckily, there is a number of things you can do to help you in the process, […]

Read More

50+ May Marketing Ideas (and Examples) for Any Business or Budget

05 Apr

If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique […]

Read More

How to Create a WordPress Popup Based on Location (Step by Step)

05 Apr

Do you want to create a WordPress popup based on the location of your visitors? Creating WordPress popups based on location helps you deliver the right marketing message, to the right people, at the right time. This means a better user experience and more revenue for your WordPress site. In this tutorial, we’ll show you […]

Read More

6 Best Tips To Grow Your Email List

05 Apr

Every digital marketer has heard the phrase “the money is in the list” if you are wondering whether it is true – yes it is. To put things into perspective, it is reported that email marketing can generate $38 per $1 spent, that is ROI of 3,800% – having a hard time thinking of another […]

Read More

How to Display Announcements in Your WordPress Blog

03 Apr

Do you want to display announcements in your WordPress blog or website? Adding announcements to your site is an effective way to direct user attention and boost conversions. They can be used to convey important messages, redirect users to popular content, promote special offers, and more. In this article, we will show you how to […]

Read More

What is Demand Generation?

03 Apr

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer […]

Read More

How to Run Sponsored App Ad Campaigns

02 Apr

You created an app. Now you just need to drive traffic to it. As a marketer or app creator, you might not know where to start to drive app downloads.  It might not be as hard as you think.  You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad […]

Read More
1 2 3 4 5 115

Digital Strategy Consultants (DSC) © 2019 - 2021 All Rights Reserved|About Us|Privacy Policy

Refund Policy|Terms & Condition|Blog|Sitemap