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How to make an impact in your first 100 days in a new job

17 Aug

7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days on the job, not only do you have to contend with the technical side of […]

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Answering Your Burning Questions with Social Listening

17 Aug

Do you have burning market research questions? Need insight into an emerging trend? Looking to prove a long-held belief about your audience? If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. You just need social listening data.  Consumer […]

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8 Tips for a Brand Awareness Campaign

17 Aug

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo.  How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how.  […]

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15 Ways to Lower Your Cost Per Click in Google & Facebook Ads

17 Aug

With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). So, using the most most recent data available, […]

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How to Add a Post Creation Limit for WordPress Users

17 Aug

Are you looking for a way to limit the number of posts a user can publish or submit for review? Limiting post creation is helpful if you’re running a multi-author website or have many members submitting content. It allows you to control the number of articles a user can submit, so you can easily manage […]

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Avenues for Augmentation: How AR Will Change Social Media Marketing Forever

16 Aug

Avenues for Augmentation: How AR Will Change Social Media Marketing Forever by Adam | August 16, 2021 Social media has been arguably the biggest innovation of the 21st Century to date, and if not the biggest, certainly the most impactful. The rise of Facebook, Instagram and latterly TikTok has changed the way we communicate and […]

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A Guide to Hashtag Campaigns for Marketers

16 Aug

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. Hashtag campaigns help make it easier for your brand’s message to spread, so long as they’re done properly and make sense for the platform and the […]

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Your short guide to measuring social media strategy

16 Aug

How do you know whether social media is working for you? How do you translate comments and likes into ROI Social media marketing has become the norm for businesses across industries and niches. It’s often hailed as one of the best digital marketing strategies – but how do you know whether it’s working for you? […]

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What is it, Effective Strategies & Tools

16 Aug

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting […]

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7 Rules of B2B Email Marketing (+4 Examples We Love)

16 Aug

It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building trust, nurturing leads, or converting […]

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The Best Ecommerce Platforms You Should Consider Using in 2021

14 Aug

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right ecommerce platform, you can create an online store from the best ecommerce marketing agency in India […]

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The Best WordPress Hosting You Should Consider Using in 2021

13 Aug

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top picks? The best WordPress website host for most people is Hostinger and Bluehost. WordPress is what I use to manage my […]

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8 Ways to Use Intent Data to Super-Charge Your Content Marketing Strategy

13 Aug

Creating a piece of content for your content marketing program brings a sense of satisfaction and pride. The content is targeted to your ideal customer profile (ICP), is high-quality, may include a powerful call-to-action (CTA). But it is only effective if it is read by your ICP. That is where intent data comes to the […]

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How to do it, Strategies, Tools, & Examples

13 Aug

It may be one of the oldest forms of digital communication, but email still reigns supreme when it comes to usage. Sure, there are other newer methods of communicating with your audience and customers. Communication methods like social media, live chat, and many others. However, with a user base of over 4 billion people, email […]

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40+ Best Blog Examples of 2021: Inspiring Successful Bloggers

13 Aug

Are you looking for the best blog examples to help you get inspired? WordPress is used by a lot of the biggest brands and most successful blogs in the world. By checking out successful blogs, you can get inspiration and follow in their footsteps. In this article, we’ll share some of the best blog examples […]

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A Step-by-Step Guide with Examples

13 Aug

We’ve all been there. You know you have a ton of content, but you don’t know 1) what everything is, 2) where it is, or 3) if it’s even still any good. When your content management hinges on going to that one person you know did that one thing that one time to find it, […]

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10 Social Media Tips for Restaurant Marketing

12 Aug

If you own a restaurant and aren’t leveraging social media, you are missing out.  Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing.  After […]

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9 Creative Ways to Use Social Media & PR to Create Buzz

12 Aug

Social media and PR go hand in hand. Because the purpose of public relations is to generate as much positive press for your company as possible. And social media is where most people are seeing that coverage unfold. It’s no secret that PR has evolved beyond press releases and traditional outlets. Consider that social media […]

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3 Social Media Campaign Templates & How To Build Yours

12 Aug

There’s nothing more intimidating than a blank page (or spreadsheet, depending on your preference). A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. Luckily, that’s where templates come in. A social media campaign template can help […]

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Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI

12 Aug

Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over.  The platform reaches 59% of the world’s population, and is the third most-visited website in the world. As such, it can certainly be leveraged for brand growth in a number of ways: […]

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9 Tips (and Reasons) to Improve Cross-Functional Collaboration

12 Aug

Cross-functional collaboration allows us to assemble high-performance teams with the expertise necessary to deliver the best possible outcomes, whether that’s a new product, operational solution, better customer service, or increased revenue. But for all its benefits, cross-functional teams face many challenges that can hurt their progress toward team and company goals. That’s why we’ve written this guide to […]

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Facebook Acquisitions – The Complete List (2021)! [Infographic]

12 Aug

Facebook or should we say, “The Facebook,” was created by Mark Zuckerberg in February 2004. Initially created solely for college students attending specific schools, it reached one million users in just 10 short months after its inception. Fifteen years later in 2020, Facebook has nearly 2 billion users! This number doesn’t even include Facebook’s acquisitions […]

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How to Easily Lazy Load Images in WordPress (2 Ways)

12 Aug

Do you want to learn how to lazy load images in WordPress? Lazy loading allows your website to only load images when a user scrolls down to a specific image, which reduces website load time and improves website performance. Most popular sites that are image heavy use lazy loading to boost website speed and performance. […]

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How To Start An Email Newsletter With Benchmark Email

12 Aug

Email newsletters are an extremely popular route of communication for the majority of businesses. In fact, if you just check your email inbox, there is almost a 100% chance that you have received some sort of newsletter in the past couple of days. In fact, over 80% of B2B marketers make use of email newsletters […]

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How to Maximize Your Local SEO and Apple Maps Listing

12 Aug

Recently, Apple Maps made a few updates to its iOS software that may look a little bit familiar to Android users. Google has always been at the forefront of technological and software innovations, so it’s no surprise that Apple is now playing catch-up by adopting a few tried-and-true features for its own wayfinding app. Among […]

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Why Are Recruiters All Over My LinkedIn Right Now?

12 Aug

In This Article: Every time you login to LinkedIn, you’re met with that little red number bubble over top of your Messaging navigation. Does it feel like that number is bigger these days? It’s not just your imagination – the job market dramatically changed over the past 18 months. A Cross-Industry Trend The digital industry […]

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What Is The Best Free VPN For Mac?

11 Aug

What Is The Best Free VPN For Mac? by Adam | August 11, 2021 When you connect your device to the Internet, you connect it to a world of possibilities. At the same time, you also expose it to numerous risks. Cybercriminals need just one loophole on the internet network to intrude into your device […]

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23 Marketing Techniques That Cost You Time, Not Money

11 Aug

Here is a common situation many startups face. They have no money, but they have to do marketing. What can they do? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes lower […]

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How Interview Feedback Made Me a Better Candidate

11 Aug

My nerves didn’t go away just because I was looking forward to my interview with Seer. But what did go away was the feeling of uncertainty. Besides, most interviewers expect that the candidate will be nervous, and the interviewer will prepare accordingly.  I was pleased to find out that interviewers at Seer also prepare pretty […]

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