Manual vs. Automatic SEO Audits 05 Aug When I was a consultant, one of the first things I would ask a potential new client is if they’ve had an audit performed on their website. On more than one occasion, I was provided with a printout of the audit from a tool, usually proprietary, that just listed a bunch of stuff without much […] Read More
4 Enterprise Reporting Tips for Social Media Marketers 05 Aug It’s happening. Businesses are starting to recognize the true value of social media. More than half of executives predict that social media will become the most important source of data to inform company business decisions over the next three years. This recent surge in leadership buy-in presents a huge opportunity for enterprise social teams. It […] Read More
CPA (Cost Per Attention) 05 Aug Hey! Excuse me. May I have a moment of your time? This piece talks briefly about attention, not necessarily how to get it but once you have it, the importance of using and caring for it in the most considered way. The concept is not a new idea but an initial intention that has seemed […] Read More
How to Use Chatbots to Enhance the Customer Experience 05 Aug For a long time, brands have struggled to deliver incredible customer service over the phone, wading through the long lines of people waiting on hold and solving one individual problem at a time. But the advent of the internet and the instant gratification that consumers seek today means that brands have to go one step […] Read More
How to Allow Blog Users to Moderate Comments in WordPress 05 Aug Do you want to allow blog users to moderate comments in WordPress? It can be difficult for large blogs with many comments to keep up with the volume. A lot of blogs solve this by creating a separate user role just to manage all the comments. In this article, we’ll show you how to allow […] Read More
Brainlabs acquires Canadian Programmatic Buying and Google Marketing Platform experts MediaNet 05 Aug We’re thrilled to announce Brainlabs’ acquisition of Toronto-based agency MediaNet. Clearly the best thing to come out of Canada since Ryan Reynolds and maple syrup, the arrival of Medianet strengthens our existing programmatic capability and adds deeper expertise in Google’s MarTech stack. We’re also looking forward to benefiting from MediaNet’s creative production services to enhance […] Read More
Your Step-By-Step Guide For Writing A Blog Post 05 Aug It’s never too late to step up your blogging game. Blog posts help bring more traffic to your website and generate new leads. They also help you establish authority within your industry. This explains why 86% of content marketers use blogs as part of their strategy. Whether you’re just getting started with blogging or are […] Read More
How to Run a Successful Email Marketing Campaign 05 Aug Email is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand awareness, and sell your products. If you look at the data, there are over 4 billion email users worldwide — that’s more than half of the world’s population! But the large user base is not […] Read More
Dan Peer Reviews Some Research: Top Keywords by Volume 04 Aug Hi! I’m Dan! I think the SEO discipline is a research based discipline. One of my favorite concepts is Garbage In, Garbage Out (GIGO), which I’m going to link to rather then explain but I still expect you to read it! Since bad data begets bad research begets bad tactics begets bad outcomes, I think […] Read More
Do Social Media Managers Need Master’s Degrees? 04 Aug To some, the social media manager title is a step in the pathway to becoming CMO. To a frustrating amount of others, it’s an intern job reserved for recent or soon-to-be grads. The incredibly public nature of the role has led many to believe they know what it takes to be good at it. Now, […] Read More
The Importance of Infographics in Content Marketing 04 Aug When you are into content marketing, you are already ticking many boxes to help drive profitable customer action. These include factors such as creating powerful content, using appropriate keywords, and keeping ideas relevant and updated. However, in this ever-expanding sea of content, we also have to deal with information overload. Reaching your potential customers can […] Read More
How to Get Started With Video Marketing 04 Aug There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. How? Let’s take a look at the […] Read More
4 CRO Strategies to Supercharge Your Campaigns 04 Aug Conversion Rate Optimization, also known as CRO, is a crucial practice you should keep in mind when creating promotional content nowadays – whether you’re building a landing page, making an explainer video, blog post tutorial, or anything else in between! Now, a conversion occurs every time your website or online content accomplishes the goal it’s […] Read More
Social Media Optimization: 60+ Tips & Tools for Every Platform 04 Aug With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of their advertising budget* on just social media. But organic social media marketing is just as important as paid efforts. Paid or organic, it’s not enough to just set up your social profiles and let them sit […] Read More
Simplifying the Page Experience report | Google Search Central Blog 04 Aug Wednesday, August 4, 2021 The Page Experience report in Search Console launched earlier this year to offer publishers and site owners a way to quickly understand how their sites fare against the page experience signals. Today, we’re launching a new version that simplifies the report by removing the Safe Browsing and Ad Experience widgets from […] Read More
Simplifying the Page Experience report | Google Search Central Blog 04 Aug Wednesday, August 4, 2021 The Page Experience report in Search Console launched earlier this year to offer publishers and site owners a way to quickly understand how their sites fare against the page experience signals. Today, we’re launching a new version that simplifies the report by removing the Safe Browsing and Ad Experience widgets from […] Read More
How To Improve Your Google Ads Quality Score – The Click Fraud Blog 04 Aug So you want to become a pay per click master? To become an SEM Ninja, you’ll need to improve your Google Ads quality score. To be a master, first you must know thy master. In the PPC advertising world the undisputed master is Google Ads. Google operates by rewarding the strongest PPC ads while punishing […] Read More
Semrush vs Ahrefs vs Moz – Which One is Better? (Pros and Cons) 04 Aug Are you comparing Semrush vs Ahrefs vs Moz? Semrush, Ahrefs, and Moz are the top three SEO tools on the market. They allow you to do keyword research, competition analysis, track SEO rankings, monitor backlinks, and more. In this guide, we’ll compare the pros and cons of Semrush vs Ahrefs vs Moz to find out […] Read More
What is Programmatic Advertising? 04 Aug As marketers, there’s a lot we have to do for the success of our companies. We have to make sure our websites are set up for an optimal customer experience and that they add to a great inbound marketing strategy. We have to create content, publish and distribute it, and come up with campaigns that […] Read More
10 Link in Bio Services to Try For Social Media 03 Aug If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. What does the phrase mean, and can it improve your Instagram marketing? It’s not just a weird trend; directing users to click the link in bio is a powerful […] Read More
Page Experience Update: HTTPS | Seer Interactive 03 Aug In 2014, Google called for “HTTPS everywhere.” Fast forward 7 years. What has happened since then, and what does HTTPS mean for page experience? Find out why HTTPS is preferred over HTTP and how to check your URLs for HTTP status below. In This Article: Why HTTPS vs HTTP? HTTP protocol transfers data from a […] Read More
Going for gold: How brands are successfully navigating the 2021 summer games 03 Aug Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. But this year’s event looks markedly different from Rio and London. Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. And to minimize contact, podium winners will be asked […] Read More
Healthcare content marketing – the new medical marketing rep? 03 Aug The rise of healthcare content marketing in an increasingly digital medical marketing environment The role of the healthare marketing rep is undergoing rapid reimagining into a digital/face-to-face hybrid as we’re finding the more effective avenues of engagement, such as healthcare content marketing, ayurvedic digital marketing etc, during the pandemic and beyond. Convincing budget holders to […] Read More
Best Creative Practices when building LinkedIn Ads 03 Aug Advertising on LinkedIn is a powerful tool for acquiring B2B leads. Utilizing the correct creative techniques moves the needle more than the average user realizes when it comes to generating high-quality, high-intent leads. Today we’ll cover some fundamental LinkedIn best practices when it comes to creative, and some other neat tips & tricks to become […] Read More
How to Write a Price Increase Letter: 10 Tips and Examples 03 Aug This past year, like too many other millennials, I bought a house. And very unfortunately, this house is in need of a lot of TLC. If you haven’t been paying attention, let me break the news: materials are very expensive these days. Headlines screaming about lumber and glass prices and delays in the supply chain […] Read More
How to Add Simple and Elegant Footnotes in WordPress (2021) 03 Aug Are you looking for an easy way to add footnotes to your articles? Footnotes are additional pieces of information that you’ll see at the bottom of a page. It’s a common way to add citations, provide sources, and add clarity to your content. In this article, we’ll show you how to add simple and elegant […] Read More
GeneratePress Review 2021 – Is It The Lightest WordPress Theme? 03 Aug What should I use to build my site? What functionalities do I need? How well will my site perform if I build it with a specific solution? If you ever wanted to build your own authority site, you’ve asked yourself these questions. And while WordPress is usually the platform people choose for this, it still […] Read More
Here’s How Inbound Marketing Drives The Ultimate Customer Experience 03 Aug Customer expectations have changed since the beginning of 2020. Research shows that consumers have become more thoughtful and selective since the pandemic. They want to build a connection with the companies they’re buying from. So, where does inbound marketing fit into all this? When done right, inbound marketing provides consumers with tailored content at each […] Read More
How to Use Google Advanced Image Search for Competitive Research 02 Aug Are your competitors outranking you on search? You’ve done all the basic competitor research stuff like: identify competing brands analyze their product offering brush up on their price points The only problem? You’re not finding the information you need. The solution? Google Advanced Image Search. It’s one of the best lesser-known tools for competitor research. […] Read More
How to Hire a Social Media Manager: A Recruiter’s Guide 02 Aug Is it time for you to hire a social media manager? Because the role is arguably more important than ever for modern marketing teams. From lead generation and community-building to ads and PR, the duties of a social media marketer can’t be treated as an afterthought. That’s exactly why so many businesses are bringing SMMs […] Read More
