7 Steps for creating a B2B Digital Marketing Plan [infographic] 11 Aug Don’t get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple email autoresponse system. […] Read More
How to Enhance Your PPC System with Artificial Intelligence 11 Aug It’s impossible to talk about modern marketing without mentioning such strong trends as the use of artificial intelligence. AI is changing paid advertising while also introducing new opportunities for marketers. Experts predict that AI and machine learning will generate up to $2.6 trillion in value by solving problems associated with sales and marketing over the […] Read More
Are Bots On Facebook Messing With Your Ad Campaigns? – The Click Fraud Blog 11 Aug Bots on Facebook and Instagram? Old news, right? Pretty much everyone these days knows that a sizeable chunk of many social media accounts are automated. An estimated 95 million Instagram accounts and 270 million Facebook accounts are thought to be either bots or fake profiles. And despite the impact of fake news, disinformation and troll […] Read More
Why and How to Import Cost Data to Google Analytics (+Template) 11 Aug Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google Data Studio dashboard compiling all of the data, certain clients are just used to […] Read More
How to Properly Setup SAML Single Sign-On (SSO) in WordPress 11 Aug Do you want to learn how to properly setup SAML single sign-on (SSO) in WordPress? Adding single sign-on to WordPress lets your users quickly and securely login to your WordPress site without having to remember a username and password. Instead they can use their Google login, Okta, or one of the many other SSO services. […] Read More
How to Market a Book: 7 Strategies 10 Aug It might feel like you’ve already done the hard work. You’ve spent hours with a keyboard or notebook in your hands, writing away. You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. Now you have to go to the next step: marketing your book. This entails getting […] Read More
Locally Prominent Semantic Features – SEO by the Sea ⚓ 10 Aug Sharing is caring! Finding Locally Prominent Semantic Features Using a Computer This patent relates to determining locally prominent semantic features using a computer. Operations associated with the state of a geographic area can get implemented on a variety of computers. These include processing data associated with the geographic area for later access and use by […] Read More
Locally Prominent Semantic Features – SEO by the Sea ⚓ 10 Aug Sharing is caring! Finding Locally Prominent Semantic Features Using a Computer This patent relates to determining locally prominent semantic features using a computer. Operations associated with the state of a geographic area can get implemented on a variety of computers. These include processing data associated with the geographic area for later access and use by […] Read More
Why Successful Events Start With Social Media 10 Aug What do events teams and social teams have in common? Both are called upon to “work their magic.” But for both teams, that perceived magic is action rooted in strategy, data and user experience. Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels […] Read More
5 Ways Cross-selling Adds Value for You & Your Clients 10 Aug Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients choose to pay a PPC professional to do it for them…your brain. Inside your head is a network of […] Read More
Full Guide +6 Free Templates 10 Aug Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and covers. In other words, I enjoy content audits. But not everyone does. In fact, many see them as tedious, time-consuming, and overwhelming. Which they […] Read More
How to Change or Remove ‘Howdy Admin’ in WordPress (Easy Way) 10 Aug Do you want to change or remove the ‘Howdy’ greeting that is displayed on the WordPress admin bar after logging in? Many people never use that word in real life. You might like to change it to a greeting that sounds more familiar. In this article, we’ll show you how to change or remove ‘Howdy […] Read More
What it is and How to Put it in Practice 10 Aug As Matt Blumberg puts it, “Reaching the inbox isn’t your goal, engaging subscribers is.” And sending mass, generic emails aren’t going to get you there. To keep subscribers engaged, you have to send personalized emails that feel like messages between friends. It all starts with email segmentation. This article covers what email segmentation is and […] Read More
How Site Search is Killing Your Conversion Rate (And How to Fix It) 10 Aug An internal site search is a must-have. However, it’s often viewed as an afterthought rather than a true conversion optimization tool – and that could be killing your conversion rate. So what should you know about improving your site search? Here are a few tips on making the most of site searches. What is Internal […] Read More
Now is the best time to stitch your search marketing loopholes before 2022 09 Aug 30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy before 2022 ushers in If you […] Read More
#264 – Use FLIPPA to Find GOLDEN Opportunities! 09 Aug What will you learn? How to spot good opportunities on Flippa? How to use Flippa listing to find out more about your niche? What to look for when buying websites? Resources Flippa 10powerup.com Ahrefs electric.travel The Authority Site System authorityhackertraining.com antique-marks.com Mediavine Core Web Vitals Course SERPstat Source link Read More
Top 10 Clever Ways to Grow & Scale Your Digital Agency 09 Aug Running any business is hard, but running a digital marketing agency can be especially challenging. With fast-paced technological advancements happening every day, the industry is constantly changing and evolving. Every day, there is a new trend that you need to catch up to. Whether it is social media, PPC ad campaigns, or website design, there […] Read More
Benchmarking your digital marketing capability 09 Aug Using capability maturity models to review digital readiness and set targets for digital transformation We’ve been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and technology as part of Digital Transformation. We have collected these visuals together in a single download so that […] Read More
11 Tips to Lower Your Customer Acquisition Cost (CAC) 09 Aug It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every company on the internet is vying for the attention of the same users (in one way or another), making effective marketing to your target customer more and more difficult. On top of that, average costs of […] Read More
How to Add Live Ajax Search to Your WordPress Site (The Easy Way) 09 Aug Do you want to add live Ajax search to your WordPress site? Adding instant search to WordPress improves the default site search and makes it easier for your visitors to find the pages and posts they’re looking for. In this article, we’ll show you how to add live Ajax search to your WordPress site, step […] Read More
Google Search Console Insights behind the curtains 09 Aug How does Search Console Insights choose the referring links from other websites? The referring links from other websites card shows how users discover your site’s content through links to your content from other sites. Our goal with this report is to provide you with a proxy on how many entrances were generated by a specific […] Read More
Google Search Console Insights behind the curtains 09 Aug Monday, August 9, 2021 Search Console Insights is an experience that makes both Google Search Console (GSC) and Google Analytics (GA) data available and tailored to content creators and website owners. Following last month’s announcement, we received great feedback from the community, and also questions about the data. In this post, we provide answers to […] Read More
How To Boost Your Home Improvement Company With Social Media 07 Aug How To Boost Your Home Improvement Company With Social Media Whether your home improvement company focuses on custom window installations or kitchen remodels, you should leverage social media to obtain more clients. Why? Almost 80% of Americans have one social media account or more. As a result, your potential customers use social media, and so […] Read More
People of Seer: Meet Lisa Devieux 07 Aug Welcome back to People of Seer: Philly Edition! In this series, you’ll get to meet our team and learn about what makes them the best around (in our humble opinion). 💡 Lisa Devieux, Associate Director of Data Strategy & Nespresso Expert Where did you grow up? If you would like to share, what was your […] Read More
7 Tips to Highlight Product Features on Your Website 07 Aug Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products. Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without […] Read More
Everything You Need To Know 07 Aug On July 26, Google announced a new algorithm update regarding links that has left some business owners scratching their heads about what it means for the future of link building and ranking. The specific causes and effects won’t be known for a few weeks, as is the case with most Google updates. What Google says […] Read More
How to Use Google Translate for Content Ideas 06 Aug Content, content, content. At times, it seems it’s all marketers think about. Even so, you may eventually find yourself in a content desert, desperately searching for a well of fresh content ideas. You’ve exhausted every Google search, every whiteboard brainstorm. However, there’s one strategy you may not have thought of. Have you explored industry blogs […] Read More
11 Proven Hacks to Keep Your Customers Buying More 06 Aug It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Research shows that repeat customers spend more than once-off […] Read More
16 Best Plugins to Improve WordPress Comments (2021) 06 Aug Are you looking for the best plugins to improve WordPress comments? Comments are an effective way to engage readers and build a community. The default WordPress commenting system is good, but it’s quite plain and basic. Luckily, there are tons of plugins that can help you improve that. In this article, we’ll show you some […] Read More
10 Snapchat Ads Strategies, Tips, and Resources 06 Aug Snapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average. That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. People open the app 30 times […] Read More
