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Monday, August 9, 2021
Search Console Insights is
an experience that makes both Google Search Console (GSC) and Google Analytics (GA) data available and tailored
to content creators and website owners. Following last month’s announcement,
we received great feedback from the community, and also questions about the data.
In this post, we provide answers to some of those questions and clarify some points. For example, if you’re trying
to compare the data you see in GSC Insights to what you see in GA, you might find some differences – why is that?
If you associate GA to Search Console properly, you will have access to more insights that can help you understand
your content’s performance. If you do not create an association you’ll have access only to the Google Search card.
There are a few reasons why your GA data may not be appearing on GSC Insights:
First, it’s important to understand that GA and GSC data are different in many ways, as described in this
help center article.
The data is different by definition, since one represents activity that happened on Google Search, and the
other represents user behavior on your site. In addition, here are a few things to look for specifically:
The New content card shows pages in your site that got their first pageviews in the last 28 days.
For each title, we may also indicate the top Search queries for the leading canonical URL. Content is sorted
by recency, and must have at least a few views to appear. There are 3 main pieces of information we
use to populate this card:
If we didn’t report your new content, it doesn’t mean that it has no GA traffic or that it isn’t indexed.
GSC Insights can show content that is not indexed when pulling data from GA. Also, note that new content
does not depend on the first crawl time, your content doesn’t have to be crawled or indexed to appear
in this card.
The most popular content card shows your top-performing page titles by pageviews in the last 28 days.
For each title, we may also indicate the top Search queries for the leading canonical URL. To see more Search
data for this content, you can click it and drilldown to the page overview.
If the URL is not under the associated GSC property, we won’t be able to bring Search data.
The referring links from other websites card shows how users discover your site’s content
through links to your content from other sites.
Our goal with this report is to provide you with a proxy on how many entrances were generated by a specific
referring page. On GA, when you look at traffic from a specific referral, it includes all pageviews in
the current session. On GSC Insights, for each incoming session from a specific referral, we’ll count
only one pageview; the traffic you see in this card is only a subset of the referral traffic you are used
to seeing in GA.
Note that we do not use this logic in the top traffic channels card; pageviews are usually
lower in the referring links card when compared to the Referral channel.
There are three main reasons for clicks being lower than pageviews:
We introduced badges on GSC Insights to help you focus your attention on interesting patterns in the data.
For now, there are three different badges:
To learn more about each of the cards available on GSC Insights, click the little hat, as shown in the
screenshot below. There, you’ll find more context about the data, and tips on how to interpret it. For
example, there are short descriptions of what a change in the chart means and definitions of the metrics
used in charts and tables.
If you have any questions or feedback, click the send feedback button available on GSC Insights,
reach out to us on Twitter, or post a
question in the
Search Central community.
Posted by Maya Mamo and Daniel Waisberg, Search Console team
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