Is Investing in Africa Right For You? 21 Aug Is Investing in Africa Right For You? Believe it or not, 5 of the world’s top growing nations are all located within Africa. While Africa currently makes up 16% of the world’s population and just 3% of the global GDP this is a stat that is quickly changing. Africa is projected to achieve double-digit economic […] Read More
The Value of Video: How Video Content Became a Key SEO Strategy For Businesses 20 Aug Every second, people around the world make 93,939 Google searches. While that might sound like an enormous volume of web traffic, you’re competing for that traffic with over 1.8 billion other websites. So with so much competition, how can you stand out in search engine results? There are many tried-and-true SEO strategies you could try, […] Read More
Influencers in today’s SEO – Search Engine Watch 20 Aug 30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask Unified Model (MUM) and the AIDA (Attention, Interest, Desire, Action) model will impact search intent and influence a business’ search visibility Intellifluence’s CEO, Joe Sinkwitz explains key concepts surrounding the impact of influencers on website […] Read More
Using keywords for research [Marketing campaign planning] 20 Aug Find out how to use different keyword research steps and techniques to inform your marketing themes and messages. Using keywords for research means giving your customers what they want As one of the fundamental, foundational elements of effective search engine optimization (SEO), using keywords for research enables digital marketers to understand what consumers are looking […] Read More
10 Tips for More Persuasive Commercials and Ads 20 Aug The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your […] Read More
14 Best WooCommerce Sales Funnel Plugins to Boost Your Conversions 20 Aug Are you looking for the best WooCommerce sales funnel plugins to boost your conversions? There are many WooCommerce plugins out there to help you optimize your sales funnel, so you can make more money from your existing traffic. In this article, we’ve hand picked some of the best WooCommerce sales funnel plugins you can use […] Read More
Brainlabs appoints Wan-Gyn Ang as SVP, APAC 20 Aug Award-winning marketing strategist and business transformation leader Wan-Gyn Ang is joining Brainlabs to amplify the agency’s growth in APAC with a mission to share Brainlabs’ unique data, tech and talent approach with clients across the region. She brings with her a wealth of in-market knowledge across the Asia Pacific region and over 20 years’ industry […] Read More
5 Actionable Strategies to Grow Your Accounting Firm 19 Aug Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. […] Read More
Automated email campaign planning: nurture and event-triggered comms 19 Aug Using tables and flow charts to visualize and plan automated email communications Research shows that behavioral email communication is a powerful technique. Planning and optimizing an automated email campaign strategy empowers marketers and managers to follow-up online customer actions to help increase conversion to sale at a low cost. Here are some common examples of […] Read More
How to Get New Customers to Swipe Right 19 Aug Are you looking for a bit of customer love online? Tinder could be the hookup your brand is looking for. With a monthly user base of 66 million people and 50 percent between 18-25, Tinder is the perfect place to connect with younger audiences, no matter the product offering. Ready to swipe right? Let’s take […] Read More
12 Important PPC Trends to Watch in 2021 19 Aug Technology is getting advanced day by day, hence making it necessary for brands to function according to the new trends. By understanding these new PPC trends, brands and marketers can stay ahead of the competition and provide better ROI. Otherwise, businesses will fall behind those who invested the time and resources to keep up with […] Read More
10 Must-Use LinkedIn Company Page Features (+Examples) 19 Aug LinkedIn is a thriving platform that millions of professionals use to keep up with their industry, find jobs, grow their skills, and build their networks—making it a powerful marketing tool for B2B businesses, no matter how big or small. There are a number of ways to use LinkedIn to market your business, but your first and foremost […] Read More
The Importance of Google My Business Insights for Your Business 19 Aug Google is constantly making changes to update its various search platforms and business listing tools. As the name suggests, Google Insights—which is connected to Google Analytics—provides valuable insights into current search trends regarding your business. These trends include the types of searches that yield specific results (direct vs. discovery vs. branded searches) and what that […] Read More
What is Social Commerce? Stats, Examples & Tips for 2021 19 Aug Online shopping is going social. The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. The COVID-19 pandemic put further strain on brick-and-mortar businesses. Now executives are all […] Read More
How to Add an HTML Sitemap Page in WordPress (2 Ways) 19 Aug Do you want to add an HTML sitemap page in WordPress? Unlike XML sitemaps that are submitted to the search engines for better crawling, HTML sitemaps present an organized list of your pages and posts for your website visitors. In this article, we’ll show you how to add an HTML sitemap page in WordPress. What’s […] Read More
How to Manage Your Customers Without Leaving Your Inbox 19 Aug If you’re a Gmail user, either in your personal life or at work, you’re likely already a convert to the beauty of seamless app integrations. The ability to add a meeting to your calendar or reply to a comment in a shared document directly from your email inbox not only saves you time but also […] Read More
The Way Minors Experience The Internet Has Changed 19 Aug This post was written by: Sam Merikallio and Kara Mehnert. With this week’s news of significant changes to both Facebook and Google’s Ad Policies with minors, the digital landscape with how brands engage and promote to their youngest clientele has been drastically altered. These policy changes seek to remedy a growing concern for how two of the […] Read More
10 Strategies to Reduce Online Shopping Cart Abandonment 18 Aug Some estimates say up to 70% of online shoppers who add items to their shopping carts leave the page before completing their orders. That’s a worrying statistic for anyone in ecommerce. But even worse than that, abandoned carts have many more damaging effects on online stores. For instance, cart abandonment skews data and reduces your […] Read More
Four ways to improve page speed and master Core Web Vitals 18 Aug 30-second summary: Websites that rank well on Google tend to have a higher Core Web Vitals score There are three core web vitals that make up the majority of the site’s overall page speed score Prioritizing user experience in web design and marketing campaigns could give you a competitive edge This comprehensive guide prepares you […] Read More
8 Powerful Ways to Monetize a Blog That Generates Under 1,000 Visitors Per Day 18 Aug Can you really make money from blogging? If your blog gets over 10,000 monthly unique visitors, then yes – you can monetize your blog and create a nice revenue stream with it. The real challenge is making money from a blog that generates fewer than 1,000 visitors per day. Just as in life, there are […] Read More
How to measure the ROI of your content marketing 18 Aug You need better content marketing metrics – ones that your executive team really care about, calculate your return on investment (ROI) to demonstrate the value of content marketing Data-driven digital marketing today relies on a lot more than just individual, unconnected metrics like click-through rates, cost per acquisition (CPA), and return on ad spend (ROAS). […] Read More
2021 Amazon Advertising Trends | PPC Hero 18 Aug Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there with an intention to purchase something. Advertising systems such as social media ads and Google ads are not necessarily guaranteed to be displayed […] Read More
Instapage vs Leadpages vs Unbounce vs SeedProd (Compared) 18 Aug Are you looking for a comparison of Instapage vs Leadpages vs Unbounce vs SeedProd? These are the top landing page builders on the market because they allow you to quickly create high-converting landing pages for your business. In this article, we’ll compare Instapage vs Leadpages vs Unbounce vs SeedProd with pros and cons. The goal […] Read More
5 Crucial Transactional Emails Every Online Store Should Optimize 18 Aug Imagine how many online shops are competing with your business. Even if you don’t include eCommerce giants like Amazon, eBay, and Etsy, you’ve still got a lot of digital competition out there. So what can you do to make sure people shop with you? We’re seeing an increasing number of people ditch the global brands, […] Read More
SEO Rank Checkers: Know Where You Stand in the SERPs 18 Aug A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. Additionally, because there are usually more keywords relevant to your brand than time to optimize for them, it’s important to identify and prioritize the keywords that have the most potential to drive motivated people to your website. This […] Read More
7 Hidden Tactics From The Fastest Growing E-Commerce Companies 18 Aug I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Are you struggling to grow your e-commerce business? Sick of low conversion rates? You’re not alone. On average, only 3% of e-commerce website visitors converted into customers. Yikes. Yet, brands like the Dollar […] Read More
7 Ways Marketers Can Prioritize Their Inbox and Stay Productive 17 Aug You start work and first things first? — You check your emails. Then, you keep the email tab open all day and skip to it every time the new message counter lights up. Next thing you know, 28% of your workweek is obliterated by email. Let’s check some ways you can optimize your inbox and […] Read More
10 Top Community Management Tools for Engagement 17 Aug Social media marketing involves much more than just posting on social media. It includes content planning, measuring analytics, copywriting and design, and more. Community management is just one piece of the puzzle. And, just like with every piece of social media management, your community managers need the proper tools to see success. To help your […] Read More
Lead With Social to See Customer Experience Differently 17 Aug In the last few years, “customer experience” (or CX) has become a buzzword that every business appears to be developing a strategy for, or changing a process to address. How many businesses are factoring social media into this equation? For so many companies, social media teams are still the last to know about high-level strategy […] Read More
Off-Page SEO 101: So Much More Than Link Building 17 Aug The days when PR was a handshake and a well-placed logo on a celebrity are gone. Now that we are all slaves to the search engines that run our world (mostly kidding), our brands compete in a digital landscape that is constantly changing. Sometimes it feels like going into a sword fight blindfolded. How do […] Read More
