Share of Voice: Measuring on Social Media, PPC, SEO & PR 01 Sep As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in […] Read More
What are your key performance questions? 01 Sep Three steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to understand what works, what could be improved, and the overall impact on the business. What are the key performance questions in your digital marketing report that you need […] Read More
Privacy Issues and The Return of Branding 01 Sep The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to decide which apps can collect information about them. This […] Read More
26 Brilliant Ways to Use Psychology in Copywriting (+Examples) 01 Sep When my cat won’t eat the food I’ve given her, I “begrudgingly” oblige, pick up the dish, transfer said food to a different dish, and set said different dish back down. She then proceeds to gobble up said [same] food. There’s a name for that effect. And it’s one of nine psychological phenomenons that I’m going to share with […] Read More
13 Best LinkedIn Marketing Tools 01 Sep LinkedIn is the world’s most extensive professional network. Business owners have used this platform to connect and form relationships with like-minded people. The platform now has over 645 million members worldwide due to its strong community; making it the best place to collaborate and outsource clients. If you’re a business owner, using LinkedIn properly will […] Read More
How to Easily Optimize WordPress CSS Delivery (2 Methods) 01 Sep Would you like to optimize your WordPress CSS delivery? CSS files control the visual formatting and style of your WordPress website. But if your CSS code isn’t delivered in an optimal way, then it could be slowing down your website. In this article, we’ll show you two easy methods to optimize your WordPress CSS delivery. […] Read More
Keyword Research for Property Management: A Step-by-Step Guide 01 Sep Search Engine Optimization is a method that can increase traffic to your property management website if executed correctly by trusted real estate SEO company in India. By making use of SEO and keyword research for your property management company, you can take advantage of the thousands of people searching for property management services every month. In […] Read More
How Email Marketing Can Be Used to Ease Customers During Supply Shortages 01 Sep For so many of us, the pandemic has led to an increase in online shopping—we’ve been stuck inside, so of course, we’re scrolling through our favorite eCommerce sites trying to find a hint of joy. It’s a totally natural coping mechanism for these uncertain times. But it wasn’t expected. Retail businesses and shipping companies across […] Read More
How to Increase Your Website Traffic Without SEO 31 Aug SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers! That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic […] Read More
How many different types of marketing plan does a business need? 31 Aug Six different types of marketing plan – our recommended options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your strategy and structuring it can be difficult. Especially since there are so many different types of […] Read More
Sprout Social’s 2021 Diversity, Equity and Inclusion Report 31 Aug Since we first embarked on our journey with Diversity, Equity and Inclusion (DEI), our efforts have led to a team who not only understands the importance of DEI, but who see it as an essential aspect of who we are as a company. Fostering a diverse and inclusive workplace environment is only possible when every […] Read More
Advertising Benchmarks for Real Estate in 2021 31 Aug Running real estate ads in 2021 and wondering what your results should look like? It can be difficult to tell whether or not your campaigns are hitting the mark—or missing them entirely. One way to be sure your real estate advertising is on track is to look at available industry benchmarks with the help of […] Read More
10 Tips For Shopify Business Success – The Click Fraud Blog 31 Aug If you’re setting up an online shop in 2021, chances are you’re using Shopify. As the largest ecommerce platform, with 7,000 businesses already using it, you’re in good company. With all online businesses though, it helps to understand how to achieve the best results. From setting up your platform right to promoting your wares, setting […] Read More
How to Add Content Locking in WordPress (2 Methods) 31 Aug Do you want to add content locking to your WordPress site? Many websites use content locking to boost their lead generation, increase sales, or build their email list. In this article, we will show you how to add content locking in WordPress without annoying users. What is Content Locking & When Do You Need It? […] Read More
What is Search Intent and How Can You Optimize it? 31 Aug What is Search Intent? With the evolving digital world and consumers knowing what they want, it gets harder to engage them, and thus, search intent has become a hot topic for marketers. Search intent refers to the reason behind a searcher’s query on a search engine. Creating content to satisfy search intent has emerged as […] Read More
The Ultimate Guide to SEO for E-commerce Websites 30 Aug If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Why? Well, there are several benefits. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you. By using tracking, […] Read More
How the Right Social Media Mix Enhances Multichannel Campaigns 30 Aug Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. It creates more opportunities to: Expand brand awareness. Reach prospects and returning customers. Generate […] Read More
Biggest 8 Google Algorithm Updates of 2021 (+SEO Tips) 30 Aug Google is always evolving its algorithm to ensure it is surfacing the most accurate, relevant, and secure pages for its users. And each year, it seems to introduce more and more updates per year. Knowing what sort of updates have taken place will help you to stay in line with SEO best practices, improve your rankings, and […] Read More
How to Fix WooCommerce Not Sending Order Emails (The Easy Way) 30 Aug Are you frustrated by your WooCommerce store not sending order emails? When running an eCommerce store, you need to know that your customers will receive their receipts and any order update emails quickly and reliably. In this article, we’ll show you the easy way to fix WooCommerce not sending order emails. What Causes WooCommerce Emails […] Read More
What is a Virtual Event? A Complete Guide by Mike Allton 30 Aug Reading Time: 5 minutes The virtual event has become increasingly popular in recent years due to concerns about personal safety and the need for increased security at public gatherings. Virtual events allow attendees to stay safe while still being able to participate remotely, without putting themselves or their employer at risk of harm. Virtual events […] Read More
How to Create a WordPress Search Form for Custom Post Types 28 Aug Do you want to create an advanced search form in WordPress for custom posts types? You can offer your visitors a better website experience by adding a search form that includes your custom post types in the results. In this article, we’ll show you how to create an advanced search form for custom post types […] Read More
All About Substack: Competitors, Features, and Audience 27 Aug Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? After all, […] Read More
How to prove the value you can’t accurately measure 27 Aug As a marketer, you believe in what you’re doing, but it’s difficult to measure results, so how can you measure marketing ROI? When your company engages in many activities to improve results, it can be difficult to prove the effectiveness of some activities. That’s where marketing ROI comes in. Sure, you can spell out some […] Read More
Make the Most of Your Instagram Reels with These 3 Tips 27 Aug Make the Most of Your Instagram Reels with These 3 Tips When the head of Instagram, Adam Mosseri, posted a video on his profile, he probably didn’t expect the number of disgruntled comments he’d receive from businesses and influencers around the world. Mosseri announced that Instagram has chosen to shift and become less of a […] Read More
23 Best WordPress Themes for Fashion Blogs 27 Aug Are you looking for the best WordPress themes for fashion blogs? Traditional WordPress themes are often designed for businesses and personal blogs. They will often lack the style you want to see from a fashion website. In this article, we will share some of the best WordPress themes for fashion blogs, websites, and online magazines. […] Read More
How to Scale Your Link-Building Strategies for SEO 27 Aug About The Author Matthew is the VP of Marketing at HubSpot and a partner at Traffic Think Tank. He’s the founder of The Coin Offering, an educational website focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast. In This Article: These days, creating great content just isn’t enough when it comes to […] Read More
How to Write Compelling Meta Descriptions That’ll Boost Your Rankings 26 Aug If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer. That is, if they are written well! A great meta description should compel users to click on your page in the search results to learn more. It should also contain keywords to boost your SEO. Below, we’ll explain the best […] Read More
Sprout Social Named a Strong Performer among Social Suites by Independent Research Firm 26 Aug We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. Forrester evaluated the nine most significant social suites across 36 criteria and gave Sprout the highest possible scores in 13 criteria including onboarding and account management, performance, and usability. According to the report, “Sprout […] Read More
Best SEO Plugins for WordPress 26 Aug Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the […] Read More
How To Start Using Gutenberg Editor For WordPress 26 Aug Maybe you’ve heard the rumblings about the WordPress update that brought Gutenberg to life, or maybe you’ve just opened up your site to find that the editor looks a little different. In either case, your new best friend is here! If you’ve yet to be acquainted, we recommend getting the 4-1-1 on what Gutenberg is. […] Read More
