7 Ways to Use Social Media for Market Research 26 Aug As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. While focus groups are helpful to reference at […] Read More
Google’s Title Rewrite Dropped Our CTR by Up to 37%! 26 Aug We’ve known for a while now that Google will sometimes change a page’s title in the SERP based on the query. But on Monday, August 16, many SEOs began noticing their titles being completely rewritten, in a detrimental way. We, too, noticed this, as one of our top trafficked pages took a big hit from […] Read More
How Much Does it Cost to Start a Membership Site? (2021) 26 Aug Are you trying to figure out how much does it cost to start a membership site? There are many different factors that will affect the cost of your membership website. You’ll need to break them down into all the different essentials to keep your budget under control. In this article, we’ll show you how much […] Read More
The Ultimate List of Free SEO Tools 25 Aug Who says you have to spend money to get more traffic? There are tons of free SEO tools that can help you drive more traffic. Sure, you may know of some, like Ubersuggest, but there are many more options than just my own tool. Before I dive into the tools, I’ve broken them down into […] Read More
13 Ways to Use Instagram for Small Business 25 Aug By now, you’ve seen the power of Instagram. From customer complaints to a product going viral, the platform offers many features for small businesses, leveling the proverbial digital playing field between small and large businesses. But because it’s been around for a while, there’s loads of information available to you on how brands can use […] Read More
15 Applications of Artificial Intelligence in Marketing 25 Aug Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such […] Read More
How to Write Headlines: a Step-by-Step Guide 25 Aug If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. In this article, I’m going to share a step-by-step process to get you producing consistently great […] Read More
Do you want to become a PPC Hero? 25 Aug There’s something exceptional about the beginning of a new journey. The thought alone of “Starting a New Chapter” fills us up with enthusiasm, warm feelings of hope, ideas, and goals. But, undeniably, the sweetest part of all this is the “Completion Vision”, where we see ourselves at the end, as transformed individuals, as more experienced […] Read More
How to Improve Google Shopping Ads ROAS with Priority Bidding 25 Aug Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s called the priority bidding structure. […] Read More
How to Create an Online Restaurant Menu in WordPress (Step by Step) 25 Aug Do you want to create an online restaurant menu in WordPress? Sharing your menu on your website will help convince more people to stop by your restaurant. When people can easily check out the food, drinks, and prices, they’re more likely to place an order or visit. In this article, we’ll show you how to […] Read More
How to Convert More Visitors Into Email Leads 25 Aug To ensure the success of your webinar, you must get as many people as possible to sign up for it. The more people that sign up to attend your webinar, the more people you have to add to your email list and introduce your product or services to. Which is why it’s crucial you put […] Read More
29 Best Fitness Affiliate Programs Of 2021 25 Aug In this blog post, we’re going to share with you 29 of the best fitness affiliate programs out there. They weren’t easy to find – we had to filter through thousands of them – but we think the net result is worth it. Getting and staying fit is one of the best things you can […] Read More
An update to how we generate web page titles 24 Aug Tuesday, August 24, 2021 Update on September 17, 2021: Thanks to your feedback, we’ve further refined our titles system. Learn more about what we’ve been doing and some additional guidance for creators. One of the primary ways people determine which search results might be relevant to their query is by reviewing the titles of listed […] Read More
An update to how we generate web page titles 24 Aug Tuesday, August 24, 2021 One of the primary ways people determine which search results might be relevant to their query is by reviewing the titles of listed web pages. That’s why Google Search works hard to provide the best titles for documents in our results to connect searchers with the content that creators, publishers, businesses, […] Read More
5 Ways To Tap Into the Power of Nostalgia Marketing 24 Aug Space Jam, Dunkaroos, Gossip Girl, the Motorola Razr—these days, it seems like everything is getting a reboot, remake or revival. The trend might appear to some as creatives and brands lacking fresh ideas or mitigating risk by banking on past popularity to fuel future success, but it goes deeper than that. Our current cultural landscape […] Read More
Neuromarketing explained [key concepts and recommendations] 24 Aug Neuromarketing explained: By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital marketing in particular. It involves the use of functional Magnetic Resonance Imaging (fMRI), […] Read More
Quora Marketing: Why and How to Use It 24 Aug If you are looking to build up your professional brand as an authority in your niche or industry, one great way to do so is to answer people’s questions. Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. […] Read More
7 Cross-Channel Marketing Mistakes You Can’t Afford to Make 24 Aug The phrase “cross-channel advertising” can sound intimidating to some folks, but the concept is actually quite simple. While multi-channel marketing uses multiple channels (paid search, organic search, and social media, for example) to reach your audience, cross-channel uses those multiple channels to provide more of a connected experience for your audience. So even as they […] Read More
What is Website Spoofing & How Does It Work? – The Click Fraud Blog 24 Aug Website spoofing. Sounds funny doesn’t it? Although we all love a good spoof when it comes to the movies, website spoofing, unfortunately, isn’t very funny. The practice of spoofing websites, sometimes referred to as domain spoofing, can be used for a variety of malicious purposes. And for a developer or coder with fairly basic knowledge, […] Read More
How to Create a Short Link in WordPress (The Easy Way) 24 Aug Do you want to create short links to your WordPress blog posts or pages? Short links are useful for sharing in your emails, Facebook messages, and even text messages. In this article, we will show you how to generate short links using a plugin, and how to add the ‘Get Shortlink’ button back to the […] Read More
This Week: On-Page, Google Shopping Ads, Ecommerce Analytics, and More! 24 Aug Happy Tuesday! Part of running a business means staying up to date with all the latest industry and marketing trends, so you can stand out from the crowd. This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top! Source: A lot of the […] Read More
How to Put Together an Effective Email Subject Line (and Examples) 24 Aug First impressions matter, and yes, love at first sight does exist. Your subject line serves as the initial interaction customers have with your email – yet for a lot of marketers and copywriters, it’s still only an afterthought. While we agree that the email itself is the star of the show, that doesn’t matter if […] Read More
The Rise of Privacy-First Search Engines 23 Aug Consumer privacy is a major concern across every component of today’s marketing ecosystem. Brands, data providers, and advertising platforms are each attempting to deliver powerful, personalized experiences while navigating rapidly evolving data legislation. Apple drastically reduced mobile targeting and measurement opportunities with the release of iOS 14.5 only a few weeks ago. While third-party cookies […] Read More
11 Marketing Instagram Accounts to Follow 23 Aug Are you tired of scrolling your Instagram feed for digital inspiration and are coming up short? We know the feeling. That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Whether you’re looking for actionable tips to enact in your classic campaigns, inspiring stories of grass-roots marketing, […] Read More
A Step-By-Step Guide to Keyword Research 23 Aug As you read this sentence, someone somewhere is looking for the services you offer, the products you sell or the knowledge in your head. They are typing a keyphrase into Google… They’re looking at search results… They just clicked on a search listing… And they’ve landed on someone else’s website. Bummer. To get that visitor […] Read More
The Pricing – Quality Model [Value leadership pricing] 23 Aug Using Kotler’s Pricing model to review positioning Also referred to as the nine quality-pricing strategy, since it is a matrix covering nine options, the aim of Kotler’s Pricing model is to help companies position their products or services relative to competitors as perceived by the market, and consider their pricing strategy accordingly. You can use […] Read More
How to Generate More Leads with Free Online Calculators (Pro Tip) 23 Aug Do you want to generate more leads with free online calculators? Online calculators are the hot new lead magnets. They’re used as lead generation tools by some of the best blogs in the world today, like Neil Patel and Michael Hyatt. In this article, we’ll show you how you can create your own online calculator […] Read More
157 Authentic Fall Hashtags to Harvest More Customers 23 Aug Hashtags are helpful for expanding your visibility and building your brand, but with the vastness of social media, it can be hard to actually see these benefits. If you want to get value out of your hashtags, you’ll want a more strategic approach to ensure you’re getting the right visibility and building a memorable brand. This means using hashtags that are […] Read More
Top 10 Tips for Successful Facebook Live Stream 23 Aug “Every Interaction in any form is Branding.”- Seth Godin. Social media started as a tool back in the 2000s, but it has become a whole world in itself when you look at it today. From staying in touch with our loved ones to following the latest in the world to creating entirely new ecosystems, social […] Read More
How to Update Your Old Blogs for SEO in 2021: 5 Tested Tips 23 Aug You know how you keep getting notifications about updates being available for your smartphone apps? Well, your website wishes it could do the same for your blog posts. While some of your content may be evergreen and high-quality, other articles you wrote a year ago probably contain information that simply isn’t true anymore. But does […] Read More
