This Week: On-Page, Google Shopping Ads, Ecommerce Analytics, and More!

Happy Tuesday!

Part of running a business means staying up to date with all the latest industry and marketing trends, so you can stand out from the crowd.

This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top!

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A lot of the time we hear about SEO in the ‘Off-page’ sense (think: link-building, guest blogs, social media, etc.); but what about ‘On-page? And how does it relate to your content?

The art of writing content that ranks well on Google is a tricky one, and it definitely takes patience – as it’s more of an organic strategy. However, when it’s done well it can be extremely effective in getting your products/services in front of the right people.

This article takes a look at 3 tactics you can implement that will improve your ranking and click-through rate including formatting content for both readers and robots, optimizing your featured snippets, and FAQ sections. Interested in learning more? Click the article linked above.

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Google Shopping Ads appear in a row at the top of the SERP next to similar products and are shown based on commercial search intent. The ads tend to be a simple design, with an image, price, and line text describing the product.

Google Shopping Ads can be an incredibly useful tool for marketers/advertisers, however, they can also be quite competitive. Knowing which type will best suit your needs can improve your ROI, get your product/service to the top of the SERP, and reach a broader audience. This article explains the different kinds of Google Shopping Ads, as well as the difference between the Shopping Ads vs. regular Google Ads. Click the link above to learn more.

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What is eCommerce Analytics and how can it help you? Well, eCommerce analytics can be defined as the process of collecting data from all areas that impact your business or online store. Collecting this data can help you look at historical facts and figures, identify current pain points, and make informed decisions moving forward.

The data you collected can be from anywhere along the consumer journey from discovery, to conversion, to advocacy. The article takes a deeper dive into each of these parts of the funnel and explains how you can then use this data to generate sales down the road. There are many benefits to leveraging the power of eCommerce analytics, click the article to find out more.

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Being a small business owner means you’re thinking about a million things at once. You want to maximize success and mitigate risk and loss. When it comes to marketing, it may seem overwhelming at first. How are you going to stand out from the crowd? How will you know if your strategies are working?

From clearly defining your brand, to goal setting, local targeting, and recycling material; this article’s got you covered with 10 great tips on how to approach marketing in a way that’s easier for you to manage. After all, you’ve got enough to do already! Click above to read more.

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Facebook Ad Marketers are loving remarketing ads, and there’s a reason for it. It allows you to attain additional goals beyond reach, and target specific audiences that are more likely to become leads. The power of Facebook remarketing ads lies in three specific features: it allows you to target “warmer” leads, it lets you reach consumers at various stages of the funnel, and it’s ubiquitous.

The beauty of it is that anyone with a Facebook account can run these ads, however, there are a few things to keep in mind. Firstly, you’ll need to install Facebook Pixel to be able to collect data about users that visit your site. Secondly, with recent updates such as Apple’s iOS14, it requires the option for people to opt-out of being tracked – therefore you may lose some valuable data.

You can find more information about Facebook Remarketing on our TechWyse Blog, thanks to Milos! Check it out.

Wrapping Up

So there you have it! This week we took a look at 5 helpful and interesting updates from the world of internet marketing that will hopefully help you out or inspire you in different ways.

To do a quick review, we first looked at 3 On-Page SEO tactics you can implement that will improve your ranking and click-through rate. We then moved onto how Google Shopping Ads can improve your SERP ranking and reach.

Next, we covered eCommerce analytics and learned how to use data to improve sales. We followed this will 10 helpful tips for small businesses owners looking to grow their brand using marketing helpful strategies. Lastly, we dove into the world of Facebook remarketing ads and found out why so many marketers are loving them.

Any questions, comments, or concerns? We’d love to hear your feedback. As always, we’ll be back next week with 5 new articles for you. In the meantime, if you’re looking to learn more please check out our existing blogs that cover a range of digital marketing topics!