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Award-winning marketing strategist and business transformation leader Wan-Gyn Ang is joining Brainlabs to amplify the agency’s growth in APAC with a mission to share Brainlabs’ unique data, tech and talent approach with clients across the region.
She brings with her a wealth of in-market knowledge across the Asia Pacific region and over 20 years’ industry experience at some of the world’s biggest media agencies, most recently at Carat where she led the charge for driving business transformation, growth and client satisfaction across the Carat operation in Shanghai, Beijing and Guangzhou.
Before that Gyn spent 5 years as Managing Director of PHD (leading them to be named ‘Agency of the Year’ for two consecutive years and to their first Cannes award). She has also held previous roles as Managing Partner at M2M and as Business Director at both OMD and MEC.
Gyn will be based in Singapore where Brainlabs launched its first APAC office earlier this year and will report into Brainlabs’s APAC CEO Mark Fagan, who joined the company recently from iProspect where he held a number of leadership roles in the UK, Global, China and Asia Pacific teams. Over 3 years of that time was spent in Singapore as the Regional MD, iProspect APAC, where he was responsible for the growth and development of 18 offices in 14 markets.
Commenting on Gyn’s appointment, Mark said, “Gyn’s impressive track record of driving product innovation, business transformation and building award-winning strategies for a wide variety of clients across the Asia Pacific region, makes this an incredibly exciting prospect for our clients and our fast-growing team in Singapore. We are aiming for our APAC operation to contribute substantially to our global growth ambitions in the next few years. Gyn’s hire will help bolster this ambition. ”
Gyn added, “I’m thrilled to be part of the Brainlabs team and working with Mark to chart Brainlabs’ next wave of growth in APAC. The use of experimentation-led marketing to drive more profit for clients and its exceptional people culture are what attracted me to the role. The fast evolving business landscape in the region means we are in a strategic position to help clients unlock business opportunities and respond to marketing challenges with Brainlabs’ unique go-to-market approach and marketing solutions.”
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