Global social media statistics research summary 2022 06 Dec Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2022. Networks vary in popularity with different demographics and they’re still evolving. Research […] Read More
Subject Matter Experts: Why You Should Use Them and How to Find Them 04 Dec In a world of information overload, subject matter experts (SMEs) are more important than ever. SMEs can help give important insights and context for your blog or marketing content and help keep readers engaged with the subject. Their specific knowledge and expertise can be of value to your readers, but subject matter experts can also […] Read More
Promote Content With The Content Distribution Matrix 03 Dec Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen, or even better, used our Content Marketing Matrix developed with First10. It has proved to be a popular infographic since it’s not just a nice visual of […] Read More
How to Attract and Keep Employees at Digital Marketing Agencies After the “Great Resignation” 03 Dec Employee turnover is a huge cost to any business. These costs have the potential to be incredibly damaging to marketing agencies. It hurts their productivity, increases costs, and can even compromise client relationships. Unfortunately, it’s a problem likely to get worse. You may have heard about the great resignation, but what is it, and what […] Read More
GMB is Now Google Business Profile 03 Dec Yes, it’s true. The business management tool is going through yet another name change. Along with that name change, Google is also adding a few useful features and revamping the way the platform can be used and accessed by business owners. For the most part, your Google local SEO practices and campaigns shouldn’t be negatively […] Read More
Impact of 5G On Digital Marketing 03 Dec In the last year, 5G technology has become a hot topic as it was set to change the world of digital technology as we know it. The 5th Generation Wireless Network brings with it impressive data speeds and latency rates, but what does this mean for the future of digital marketing? The […] Read More
3 PPC Strategies for Contractors to Book More Jobs 03 Dec The Best Pay Per Click Strategies for Contractors When we think about marketing, contractors are generally not the first industry that comes to mind. We typically think of glamourous name brands. However, the digital marketing landscape offers contractors a way to market their services while precisely measuring their return on investment. Pay per click advertising, known […] Read More
9 Digital Marketing Tips for the Holidays 03 Dec Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive season doesn’t happen by accident. A comprehensive and thoughtfully crafted digital marketing […] Read More
Thinking Like Google: How to Practice People-First Philosophy for Better SEO 03 Dec It sometimes feels like, when it comes to SEO, the only constant is change. However, if you look past “best practices” and broad-based studies to parse what Google is actually trying to accomplish with its search engine, you can begin to shape some powerful, people-focused philosophy that can help to make your site (nearly) algorithm […] Read More
An In-Depth Guide to Google Analytics 4 02 Dec When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to […] Read More
