Our Answer to Pacing -37.8% in Team PTO Use 2020 vs. 2019 03 Oct ⅔ of Americans are experiencing burnout right now. So when our team members started averaging ~1.5 Weeks less PTO in 2020 than in 2019, we knew we needed to solve the problem — FAST. What the Data Showed Us At Seer, all divisions live into our “Stop Guessing” and data-backed decision making – including our […] Read More
7 SEO Ideas from Inside NerdWallet’s $520 Million Content Strategy 02 Oct Nerdwallet is an online personal finance website that is dominating organic search: 11 Million+ organic monthly traffic* 3.1 Million+ organic keywords ranking* $100 Million projected in annual revenue** $520 Million valuation by investors** (*SEMrush estimates, **According to a 2016 Inc. report) We decided to conduct an SEO investigation to figure out what they did to […] Read More
The Search Console Training lives on | Google Search Central Blog 02 Oct Friday, October 02, 2020 In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center and in the Developers site. The wonderful Google Developer Studio team (the […] Read More
The Search Console Training lives on 02 Oct In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center and in the Developers site. The wonderful Google Developer Studio team (the engine behind those videos!) […] Read More
Get Ready For Amazon Prime Day 2020 02 Oct For those who haven’t heard, Amazon Prime Day is October 13-14th this year. That means eCommerce marketers have about eleven more days to prepare. That said, I wanted to share some of our latest and greatest Amazon resources to help you ensure that you’re ready for what’s sure to be a hectic (and hopefully successful!) […] Read More
Leveling the playing field: Ahrefs’ free product to help content creators compete in Google 02 Oct 30-second summary: Google antitrust, the market cases you need to know. Google’s featured snippets do not payback content creators. How to make content discoverable — no matter the marketing budget. Tim Suolo, Ahrefs’ Chief Marketing Officer explains how they intend to level the playing field for smaller players. While Google faces lawmakers with antitrust cases, […] Read More
9 Best Social Proof Plugins for WordPress & WooCommerce (2020) 02 Oct Are you looking for the best social proof plugins for your WordPress website or WooCommerce store? Social proof helps you earn customer trust and make more sales by showcasing your interactions with previous customers. In this article, we will take a look at the best social proof WordPress plugins to help you make more sales […] Read More
Peloton and how to get your community to speak for itself | Sprout Social 02 Oct Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview […] Read More
The Pareto principle in marketing 01 Oct Examples of applying the Pareto principle to marketing The 80:20 rule, equally well known as the Pareto principle, is widely used and abused in business, but how does it apply to marketing and digital marketing? In this post I review some marketing applications. Wikipedia tells us that the Pareto principle is named after Italian economist Vilfredo […] Read More
Our Favorite INBOUND 2020 Sessions 01 Oct INBOUND 2020 has come and gone, and this year’s virtual experience offered all of the same awesome programming this conference is known for and more. I joined Portent’s client partner team for two days of education sessions, deep dives, HubSpot best practices, and live debates on all things related to inbound marketing. With all of […] Read More
Move From Blah to Yeah! 01 Oct A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them […] Read More
Social Media Advertising: How to Run a Compelling Campaign 01 Oct If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and […] Read More
Developing a PPC Analyst Mindset 01 Oct Over the years I’ve learned that being a PPC analyst means being in a state of constant learning and adaptation. You are often asked to solve a wide variety of problems from technical troubleshooting to complex data analysis. The skills and abilities to meet these needs are varied and you often don’t possess everything you […] Read More
Get More Bottom-Funnel Conversions With These 6 Expert Strategies 01 Oct For businesses operating mostly within the digital realm, the concept of a marketing funnel has been justifiably obsessed over for quite some time. The proper way to take the passive interest of an individual and amplify that over time through a series of actions, so that they inevitably become a paying customer has (understandably) consumed the minds […] Read More
Three uncommon on-page SEO analysis techniques (That move the needle) 01 Oct 30-second summary: On-page SEO is one of the most effective ways to boost your organic search engine rankings, improve your website’s user experience (UX) offerings, and grow your business consistently. But, without understanding your audience and measuring your results, how can you make changes or create strategies that actually make a difference? In short, you […] Read More
How Wildgoose reinvented itself during the COVID-19 crisis 01 Oct 30-second summary: Distinctly’s SEO Manager, Matt Finch provides insight on how the team worked with events company Wildgoose to pivot quickly in the face of the COVID-19 pandemic. When lockdown began, Wildgoose’s sales and pipeline took an immediate downturn, with a year on year drop in sales of 62% for the month of April. Operational […] Read More
How to Easily Embed Videos in WordPress Blog Posts 01 Oct Do you want to embed videos in your WordPress blog posts? Videos bring life to your website, and they are a great way to increase user engagement. WordPress makes it super easy to embed videos from video hosting sites like YouTube, Vimeo, Facebook, Twitter, and many others. In this beginner’s guide, we will show you […] Read More
How Do You Compare to Your Industry? 01 Oct Email marketing success is best analyzed in context with your competitors. While every company has very distinct and personal goals that they want to hit with their email marketing strategy, understanding your performance as it relates to your industry and region can help you see where you’re excelling and where you might be trailing behind. […] Read More
Digital Strategy Consulting Services 01 Oct Businesses have always enjoyed a comfortable position when it comes to planning and preparation. Sadly, this isn’t the case anymore. Due to the competitive digital landscape, business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. So if you can’t keep up with this accelerated pace, somebody else […] Read More
Integrating Organic & Paid LinkedIn Social Media Strategies 01 Oct A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn […] Read More
Google Local Services Ads Bidding Now Available 01 Oct Local Services ads bidding will be available to contractors and local service businesses via the Local Services platform beginning October 8, 2020. This is big news in the digital marketing world since previously, Local Services leads came at a predetermined cost-per lead based on an advertiser’s physical location and services offered. Bidding was not previously […] Read More
4 Benefits of Twitter for Your Business 01 Oct Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. […] Read More
Business Survival Guide For Coronavirus Second Wave 30 Sep Experts have predicted that there will be a second wave of COVID-19 that’ll hit some, if not all, countries around the world. As the months go by, people begin to grow more irritable the longer quarantine and social distancing lasts; possibly facilitating the second wave of the virus to come sooner as people […] Read More
The 17 Best Display Ads of 2020 (And Why They Work) 30 Sep Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. But, display ad click-through rates (CTRs) are, on average, a fraction of search ad CTRs—the reason being that […] Read More
How to Upload Files from a WordPress Form to Google Drive 30 Sep Do you want to send files from a WordPress contact form to Google Drive? Normally, your form plugins will upload any files directly to your WordPress site. However, you may want to automatically upload them to Google Drive as well for safekeeping and easier sharing. In this article, we’ll show you how to easily upload […] Read More
9 Ways to Improve Your Marketing on LinkedIn : Social Media Examiner 30 Sep Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
Why dark mode web designs are gaining popularity 30 Sep 30-second summary: The popularity of dark mode web design and its adoption by leading tech giants. How coders and web developers became influencers for this change. The impact of dark mode web design on users and their eyes. How dark mode web design leads to less battery consumption. Various guidelines available online to adopt this […] Read More
Post-COVID-19 strategy to restore your social media reputation 30 Sep 30-second summary: Trends suggest that about 25% of businesses paused their marketing and advertising on social media during the first six months of 2020. Facebook reports that 89% of advertisers reconsidered their budget in response to the coronavirus outbreak. This post attempts to underline some of the strategies you can consider practicing to restore your […] Read More
Why You Should Consider It 30 Sep If you want to sell more, start by looking at your existing customers. According to HubSpot’s 2020 State of Marketing Report, a little more than 60% of marketers report that they’re doing some sort of customer marketing — and for 70% of them, the tactic has been at least “moderately effective” in its purpose. Customer […] Read More
How Benefit Segmentation Can Boost Your Marketing Campaigns 30 Sep As marketers, we’re constantly trying to answer one foundational question for every campaign: what do our customers want? Of course, not every customer wants the same thing. That’s why many companies split their target audiences and prioritize customer segments based on how value is derived from their products and services. This is known as benefit […] Read More
