Best Video Conferencing Software Reviews of 2020 30 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate. But not all […] Read More
How to Use Snapchat for Business in 2020 30 Sep When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. Since then, other apps like Instagram, Facebook, and now TikTok, have made their own versions of this style of storytelling. Even though Snapchat pioneered this style of content, it seems like fewer people are talking […] Read More
How to structure an effective digital transformation plan 29 Sep What are the essential parts of a digital transformation plan? A digital transformation plan is a strategic, long-term plan focusing on integrated digital media channels, implementation of new technologies, and smart, digital ways of working. The purpose of a digital transformation plan is to define how to compete more effectively with digital marketing. The scope […] Read More
10 Reasons Video Hosting Platforms Are Crucial for Driving Revenue 29 Sep Video killed the radio star, and now it’s on to its newest target: traditional internet content. In fact, by the end of 2020, more than 80% of all consumer web traffic will be video. Fittingly, B2B companies have begun ramping up their video marketing initiatives: 71% of B2B marketers now produce videos as a part […] Read More
The 3 Best Analytics Companies of 2020 29 Sep You likely already know how important creativity is when it comes to digital marketing. However, coming up with great ideas – be that through content or ads – is only part of the story when it comes to driving results online. Another significant factor that will amplify your marketing efforts is the collection and leveraging […] Read More
Home Page Copywriting Template: Boost Homepage Conversions 28 Sep The homepage is often the first impression your website visitors will see of your brand. It may likely be one of the most, if not the most, important pages on your site! Imagine your homepage as a storefront. You’ll need to help welcome your users and guide them to the right place. In this article, […] Read More
#229 – is FREE Ahrefs Good or Bad? 28 Sep What You Will Learn All the IM news you might have missed throughout September Check back later this week for the full write up! Resources Authority Hacker Featured Snippet Article Mozcast Snippet analysis Ahrefs Webmaster tools Jumpshot shuts down Income School Garage Sale Income school Case Study Site Jon Dykstra interview Shared Hosting Case Study […] Read More
How Sprout empowers small social teams to be efficient and prove ROI 28 Sep We’ve all heard the saying, many hands make light work. And yet social media managers, who could definitely use more hands to juggle their many responsibilities, are often a team of one. Essentially, social media managers flying solo must be human Swiss Army knives to successfully plan, create, schedule and report on social content. And […] Read More
The Promotion Pyramid: Marketing strategy model 28 Sep Tool for structuring thinking about one of the crucial 4Ps of marketing: The Promotion Pyramid The Promotion Pyramid is a strategic marketing model digital marketers use to plan marketing activity in relation to the breadth of audience targeted and the resource required (financial and staff time). McCarthy’s 4Ps of the Marketing Mix famously highlights 4 […] Read More
Synergized search is key to success in the new normal 28 Sep 30-second summary: Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the competition. The question is: Will they drive the highest traffic and performance with SEO or PPC? Head of Paid Media at Tug shares insight on […] Read More
What Makes a Resilient Digital Agency in 2020? [Data] 28 Sep Every year, WordStream puts out a State of the Agency report on what makes digital marketing firms tick. The findings help agencies and marketers orient themselves to the bigger picture and identify where and how they can improve. Similarly, Promethean Research has conducted a recent survey for digital agencies with regard to COVID-19. Rather than focusing solely on the negative impacts […] Read More
How to Add Dark Mode to Your WordPress Website (Easy) 28 Sep Do you want to add dark mode to your WordPress site? Many devices now come with native dark mode support. Adding a dark mode to your website automatically adapts your design to your users’ browser preference. You can even add a dark mode switcher toggle to your site as well. In this article, we’ll show […] Read More
Characteristics of High Quality Links and Ways to Get Them 28 Sep Editor’s Note: This was originally posted in 2010, but has been updated to match current SEO standards, providing recent information and relevant, current links. High quality links can help you gain traffic and site authority. But what is “high quality”? What does that mean? In this article, we’re taking away the frustration by sharing a […] Read More
Best Applicant Tracking Software Reviews of 2020 28 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Here’s a business cliche for you: Employees are the greatest asset for every company. Precisely why recruitment is so challenging for HRs or recruiters. The process is quite elaborate and comprises several steps ranging […] Read More
15 Newsletters To Level Up Your Marketing, And You! 27 Sep I wanted to start off this article with a bit about how no one likes Spam… but that’d be a lie. I really like Spam. The food variety. And that’s because my wife’s Chinese family has some delicious recipes that call for Spam that’s been diced and stir-fried along with some delicious Napa cabbage and other fine […] Read More
Best Small Business Loan Reviews of 2020 27 Sep Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Unless you’re independently wealthy, most small business owners need a loan at one point or another. From paying for startup costs to expansion projects, equipment, or unexpected incidents, quick access to funding will make […] Read More
Social Media Marketing Consulting 26 Sep Hiring a social media marketing consultant could be a game-changer for your business. You could use the help of an expert if: You’re struggling to acquire or retain customers You aren’t getting the ROI you’d like from social media Your social media strategy is all over the place You or your team don’t have much […] Read More
A Guide To Bing Search Engine 26 Sep It’s hard to believe that Bing has been around for over 10 years now. As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden, Spain, and more. Google vs […] Read More
Top 10 Tools to facilitate web development 25 Sep 30-second summary: Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field. Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools. Entering the new […] Read More
5 Killer Ways To Optimize Your Store To Get More Traffic! 25 Sep Want to harness the power of Shopify SEO to get tons of paying customers to your store? With the 5 steps in this guide, you’ll learn how to optimize the SEO of your e-commerce store to start driving tons of relevant, free organic traffic to it! In this guide, you’ll learn how to: Ready to […] Read More
Speed and performance of Web dev, SEO, and marketing agencies websites 25 Sep 30-second summary: The research shows most agencies failed when it comes to the performance of their website. Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle. Nebojsa Radakovic shares insights. Ever since Google announced that page speed would be a ranking factor […] Read More
70:20:10 Marketing 25 Sep How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritize your marketing activities to get the most ‘bang for your buck’. This is where the 70:20:10 […] Read More
21 Best Clothing Store WordPress Themes 25 Sep Are you looking for the best clothing store WordPress themes? If you run a clothing store and want to set up your business website to sell online, then you need a theme that’s suitable for creating an eCommerce website. Your theme should also have an attractive and engaging design. In this article, we will share […] Read More
How to Build Your Brand on YouTube : Social Media Examiner 25 Sep Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
Backlinks: What They Are & How To Leverage Them For SEO 25 Sep Backlinks are generally recognized as a way to encourage further learning. What some people might not know, however, is just how much backlinks actually impact a web page’s search engine ranking. To get the most out of your search engine optimization (SEO) efforts, you need strategies for acquiring high-quality backlinks as part of your overall […] Read More
The 10 Best Adwords Companies of 2020 25 Sep Research shows Google Ads produces 3.5 billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. If you’re in this position, it’s […] Read More
2020 Holiday Planning | BrightEdge 24 Sep How 2020 will be different So far, 2020 has been quite the year. The global pandemic has had a tremendous impact on each of us and its effects have been felt in how many companies do business. With the holiday season fast approaching, how can you be prepared during what is traditionally your peak season? […] Read More
11 Tips for LinkedIn Recruiting to Stand Out from the Crowd 24 Sep At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. It’s also one of the few places where you can repeatedly post about your job […] Read More
Why behavior analysis is important online business 24 Sep 30-second summary: A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet. In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. Developing analytical skills can help you better manage these […] Read More
Important Elements of Successful Local Marketing 24 Sep Prevalent local SEO strategies are the cornerstone of creating and building successful online marketing campaigns. Consumers often search for a specific product or service to see where the closest business or provider is located. If what they’re looking for is too far away or the shipping costs are too high, then this can discourage them […] Read More
