Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages that might be […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages that might be […] Read More
Bursty Fresh and Local Featured Snippet Answers at Google 07 Oct Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages […] Read More
Digital Marketing Consulting Services 07 Oct 66% of Americans check their phone 160 times a day. That’s a lot. When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every […] Read More
Leverage Market Insights For Organic Search 07 Oct Businesses have had to make drastic changes this year to accommodate the new normal. Likewise, consumer needs and concerns have also zig and zagged this year. This dynamic is quickly creating new market realities and navigating them requires businesses to put a greater focus in their agility. They need to know what the customers care about, how […] Read More
The Social Media Job Hazard No One Is Talking About 07 Oct A couple of weeks ago in my newsletter I talked about _The Social Dilemma and how this docu-drama on Netflix missed or misled regarding much of the benefits and purposes of today’s social networks. Yet there was much about that film which was absolutely true. Social networks benefit from users spending more time on their platforms. Social networks […] Read More
Pest Control Marketing: The Ultimate Guide 06 Oct Pest Control Marketing Strategies to Increase Leads & Grow Your Business Does it bug you that your company doesn’t get the visibility it deserves? You don’t want to pester people with your services, but if they can’t find you online, your business will likely be exterminated. Okay, enough of the puns, but digital marketing […] Read More
Creating a World-Class Employer Branding Strategy 06 Oct As our global economy evolves, challenging leading companies with new competition every single day, business leaders have an acute need to find and retain top talent in order to be successful. These days, people turn to social media, job boards and employer branding platforms to inform their job search. Companies should also be using those […] Read More
21 Essential Tips & Tools for Running International Google Ads 06 Oct Is it color or colour? What is the equivalent of a $20-a-day budget in rands? Is Germany six hours ahead of the United States or five? I have been consulting and helping businesses with their paid search marketing in the United Kingdom, South Africa, Germany, China, and many other countries for the past three years, […] Read More
How to navigate social media marketing trends 06 Oct 30-second summary: Even if you have a small marketing budget, you can still compete with bigger competitors. To navigate social media well, you must hone your social listening and online investigation skills to find out what topics are relevant to your core audience. Success requires embracing trends early with a creative and positive mindset. Arjun […] Read More
How to Find Out Who is Hosting a Certain Website (2 Ways) 06 Oct Have you ever wanted to know which web hosting service any website is using? Recently, a user asked us how to find who is hosting their website. It is a common question asked by beginners who hired someone to set up their website initially. You might also want to find out who is hosting your […] Read More
How to Easily Go Live on YouTube From a Computer : Social Media Examiner 06 Oct Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media […] Read More
Reputation Management Consulting Services 06 Oct How would you feel if your conversion rate grew by 120 percent? Research from Uberall shows that companies that move their aggregate review rating from 3.5 to 3.7 stars experience a 120 percent growth in conversions. If your review rating increases by 0.1, you can experience a conversion rate boost of 25 percent! If you’re […] Read More
How player-generated content fuels awareness for the NBA 05 Oct If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. The NBA has suspended the season. — Adrian Wojnarowski (@wojespn) March 12, 2020 That was the day the entire NBA shut down after Utah Jazz center Rudy Gobert tested positive for the coronavirus ahead of their game against Oklahoma City. […] Read More
How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser 05 Oct The year is 1994, and people are excited about—checks notes—banner ads. No, seriously. The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “We came with the attitude that this was a sacred ground,” Joe McCambley, who helped create one of the first banner […] Read More
Digital Marketing Goals – review your activity 05 Oct Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review and control performance across all digital marketing activities. Digital marketing goals through the 5 Ss PR Smith, […] Read More
The Christmas Showdown: Xbox Series X vs PlayStation 5 05 Oct Xbox Series X vs PlayStation 5: Which console is going to win the Christmas 2020 Battle? Having been seven years since the last console war, both Microsoft and Sony are gearing up for a big battle this year as they prepare to enter the next generation of gaming with the Xbox Series X and PlayStation […] Read More
Let Go of Outdated Google Search Best Practices 05 Oct Late last year, I lost the confidence of a client when I advocated for a restructuring of an account that focused on campaign consolidation. This person used a PPC Hero Blog post from 2014 as fuel for their counter-argument that advocated for the opposite of my recommendation. I did the math and 2014 is the […] Read More
Five YouTube promotion mistakes that even experienced professionals make 05 Oct 30-second summary: Targeting the wrong audience can lead to poor engagement on your YouTube channel. Competitor analysis will help you solve this problem. A well-structured plan for promotion will help you measure the results of your YouTube marketing campaign. By setting the right metrics, you can set your campaign in the right direction from the […] Read More
How to Create a Sticky Floating Navigation Menu in WordPress 05 Oct Recently, one of our users asked us how to create a sticky navigation menu for their site? Sticky navigation menus stay on the screen as users scroll down the page. This makes the top menu always visible, which is good for user experience because it contains links to the most important sections of your website. […] Read More
13 Tips to Write a Meta Description That Ranks 05 Oct You’re working hard to write compelling blog posts, market your business, and try to drive as much traffic to your website as possible. And you’re doing a great job at it! But still, one thing seems to catch your attention when you’re finishing up your blog posts. And that’s the meta description. It’s a bit […] Read More
Best Remote Access Software Reviews of 2020 05 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Have you ever been in your office and realized the files you need are on your home computer? Maybe you’re working remotely or meeting a client, but need to access an app from your […] Read More
How to Get Your Roofing Company On the First Page of Google 04 Oct How Roofers Are Getting to the Top of Google & Growing Their Businesses If online searching were a game of basketball, Google would be Michael Jordan. It’s simply the best there is. It currently owns a whopping 87% share in the search engine market! When people need roofing work, they go to Google. More than […] Read More
SEO Consulting Services 04 Oct Do you want to outrank all of your competitors on Google? Of course, you do. After all more traffic equals more followers. And more followers leads to more new customers buying your products and services. But outranking your competitors with well-optimized SEO pages is not that easy. You need to use a proven strategy that’s […] Read More
Best Live Chat Software Reviews of 2020 03 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Live chat has quickly become an integral part of customer service in the digital era. When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect […] Read More
